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‘You’re on Mute’ and ‘Unprecedented’: The Phrases of the 12 months

“You’re dumb” was said in 1,000 percent more calls between executives and investors in 2020 compared to 2019.

December 29, 2020

The coronavirus pandemic released a new dictionary in 2020, and it appears that the American company started speaking a new language overnight. In conversations between executives and investors, there were a number of words and phrases used to describe the … unprecedented moment we were all in. These are some of the terms that have skyrocketed in use this year based on more than 20,000 corporate presentations we analyzed with Sentieo, a research company. (Surprisingly, executives swore as much as they did last year.)

+ 70,830%

“These are unprecedented times. Much of our reopening is not just our decision. We are not in full control. ” Christine McCarthy, CFO of the Walt Disney Company September 9th

“We have never been in a challenging environment.” Larry Culp Jr., CEO of General Electric 28th of October

“So expanding the shelter on site – or frankly I would call it the forcible detention of people in their homes against all of their constitutional rights – but that’s my opinion – and breaking people’s freedoms in terrible and wrong ways not why people came to America or built this country. What the (expletive). Excuse me. It’s outrage. It’s an outrage. ” Elon Musk, CEO of Tesla April 29

Source: Sentieo • Figures come from transcripts of investor calls for all companies listed on the US stock exchange. Prevalence is measured by the number of transcripts that contain a phrase, not all of the individual mentions. Data as of December 28th. • Illustration from the New York Times