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Business

Mr. Beast, YouTube Star, Desires to Take Over the Enterprise World

Mr Donaldson declined to be interviewed. A representative of his declined to discuss working conditions in his companies, but commented on the videos with objectionable content: “When Jimmy was a teenager and first starting out, he carelessly used a gay arc more than once. Jimmy knows there is no excuse for homophobic rhetoric. “The representative added that Mr. Donaldson” has grown and matured into someone who doesn’t speak like that “.

Many younger creators said they wanted to emulate Mr. Donaldson’s entrepreneurial path.

“I think Mr. Beast inspires all of Generation Z,” said Josh Richards, 19, a Los Angeles TikTok inventor with nearly 25 million followers. “It gives a lot of kids a new way to teach these little kids how to be an entrepreneur, not just to get a lot of views or get famous.”

Like many Generation Z members, Mr. Donaldson, who grew up in Greenville, NC, started a YouTube channel in 2012 when he was in middle school.

To crack YouTube’s recommendation algorithm, he first went through various genres of video creation. He’s posted videos of himself playing games like Call of Duty, commenting on the YouTube drama, uploading funny video compilations, and responding to videos live on the Internet.

Then, in 2018, he mastered the format that would make him a star: stunt philanthropy. Mr Donaldson filmed himself giving away thousands of dollars in cash to random people, including his Uber driver or people suffering from homelessness, to capture their shock and joy in the process. The money originally came mainly from brand sponsorships.

It turned out to be a perfect viral recipe mixing money, a larger than life personality, and healthy responses. Millions started watching his YouTube videos. Mr. Donaldson soon renamed himself “YouTube’s Greatest Philanthropist”.

The combination was also lucrative. Though Mr Donaldson was giving away ever larger amounts – from $ 100,000 to $ 1 million – he made it all back and more with the advertising that ran alongside the videos. He also sold merchandise such as socks ($ 18), water bottles ($ 27), and t-shirts ($ 28).

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Entertainment

Jacques d’Amboise, an Early Male Star of Metropolis Ballet, Dies at 86

Jacques d’Amboise, who broke stereotypes about male dancers when he helped popularize ballet in America and became one of the most respected male stars in New York Ballet, died Sunday at his Manhattan home. He was 86 years old.

His daughter, actress and dancer Charlotte d’Amboise, said the cause was complications from a stroke.

Mr. d’Amboise embodied the ideal of a purely American style that combined the nonchalant elegance of Fred Astaire with the classicism of the Danseur nobleman. He was the first male star to emerge from the City Ballet’s School of American Ballet, joining the company’s corps in 1949 at the age of 15. Its extensive presence and versatility were central to the company’s identity in the first few decades.

He had choreographed 24 roles and became the lead interpreter of the title role in George Balanchine’s seminal “Apollo” before leaving the company in 1984, a few months before his 50th birthday. He has also choreographed 17 works for the city ballet, as well as many pieces for the students of the National Dance Institute, a program he founded and directed.

The energy, athleticism, infectious smile of Mr. d’Amboise (which critic Arlene Croce once likened to that of the Cheshire Cat), and the appeal of a boy next door made him popular with audiences and made ballet more attractive to boys in a world of tutus and pink toe shoes.

He also helped bring the ballet to a wider audience, danced on Ed Sullivan’s show (then called “Toast of the Town”), played important roles in several film musicals from the 1950s, including “Seven Brides for Seven Brothers” and ” Carousel “, and has appeared in appealing” Americana “ballets such as Lew Christensen’s” Gas Station “and Balanchine’s” Who Cares? ” In the early 1980s he directed, choreographed and wrote a number of dance films.

Although Mr. d’Amboise was never seen as a virtuoso dancer, his repertoire was demanding and extraordinarily broad, ranging from the princely “Apollo” to the daring head cowboy of Balanchine’s “Western Symphony”. He was one of the company’s best partners, including the cavalier of ballerinas Maria Tallchief, Melissa Hayden, Allegra Kent and Suzanne Farrell.

Mr. d’Amboise, Clive Barnes wrote in the New York Times in 1976, “is not just a dancer, he is an institution.”

Mr. d’Amboise was astonished when Balanchine invited him to the City Ballet in 1949, one year after the start of the first season. He was 15 years old. “I can’t do it, I have to finish school,” he recalled in his autobiography of “I was a dancer” (2011). His father advised him to become a stage worker, but his mother loved the idea and Mr d’Amboise left school to dance professionally, as did his sister Madeleine, who was known professionally as Ninette d’Amboise.

Although Balanchine was generally more interested in creating roles for his dancers than his male performers, Mr. d’Amboise identified with many of the key roles Balanchine played in ballets such as “Western Symphony” (1954), “Stars and Stripes” ( 1958), “Jewels” (1967), “Who Cares” (1970) and “Robert Schumanns Davidsbundlertanze” (1980). Early in his career, he also created roles in ballets by John Cranko and Frederick Ashton, and received praise for this. (“Balanchine was upset” with the Cranko Commission, he wrote in his autobiography.)

In a 2018 interview, urban ballet dancer Adrian Danchig-Waring described the qualities that Mr. d’Amboise embodied as a dancer: “There is this machismo that is sometimes needed on stage – this bravery, this boasting, this self-confidence and us all I have to learn to cultivate this and yet it is a huge canon of work. There are poets and dreamers and animals in it. Jacques reminds us that all of this can be contained in one body. “

Mr. d’Amboise was born Joseph Jacques Ahearn on July 28, 1934 in Dedham, Massachusetts, a suburb of Boston, to Andrew and Georgiana (d’Amboise) Ahearn. His father’s parents were immigrants from Galway, Ireland; his mother was French-Canadian. In search of work, his parents moved the family to New York City, where his father found a job as an elevator operator at Columbia Presbyterian Hospital. The family settled in Washington Heights in Upper Manhattan. To keep Jacques, as he was called, off the streets, when he was 7 years old, his mother and sister Madeleine enrolled him in Madam Seda’s ballet class on 181st Street.

After six months, the siblings moved to the School of American Ballet, founded in 1934 by Balanchine and Lincoln Kirstein. Energetic and athletic, Jacques immediately faced the physical challenges of ballet. After less than a year he was selected by Balanchine for the role of Puck in a production of “A Midsummer Night’s Dream”.

In his autobiography, he wrote of how his mother’s decision had changed his life: “What an extraordinary thing for a street boy with gang friends. Half grew up cops and half grew up gangsters – and I became a ballet dancer! “

In 1946 his mother persuaded his father to change the family name from Ahearn to d’Amboise. Her explanation, wrote Mr. d’Amboise in “I was a dancer”, was that the name was aristocratic and French and “sounds better for ballet”.

After joining City Ballet, Mr. d’Amboise soon danced solo roles, including starring in Lew Christensen’s “Filling Station,” which led to an invitation from film director Stanley Donen to join the cast of “Seven Brides for Seven Brothers.” (1954).

In 1956 he married the soloist of the city ballet Carolyn George, who died in 2009. In addition to his daughter Charlotte, his two sons George and Christopher, a choreographer and former main dancer of the city ballet, survive. another daughter, Catherine d’Amboise (she and Charlotte are twins); and six grandchildren. Two brothers and his sister died before him.

Mr. d’Amboise starred in two films in 1956 – “Carousel” alongside Gordon MacRae and Shirley Jones and Michael Curtiz’s “The Best Things In Life Are Free”. But he remained committed to ballet and balanchine.

“People said, ‘You could be the next Gene Kelly,” said Mr. d’Amboise in a 2011 interview with the Los Angeles Times. “I didn’t know if I could act, but I knew I was a great ballet dancer could be, and Balanchine laid the carpet for me. “

His faith was rewarded when Balanchine revived his “Apollo” in 1957, the ballet that marked his first collaboration with Igor Stravinsky in 1928, and cast Mr. d’Amboise in the title role. For this production, Balanchine took off the original, elaborate costumes and dressed Mr. d’Amboise in tights and a simple scarf over one shoulder.

It was a turning point in his career; Dancing, wrote Mr d’Amboise, “became so much more interesting, an odyssey towards your Excellency.” The role, he felt, was also his story, as Balanchine had explained to him: “A wild, untamed youth learns nobility through art.”

For the next 27 years, Mr. d’Amboise continued to be a strong member of the city ballet, creating roles and appearing in some of Balanchine’s major ballets, including Concerto Barocco, Meditation, Violin Concerto and Movements for piano and violin . “

Encouraged by Balanchine, he also choreographed regularly for the company, although the reviews of his work have mostly been lukewarm. In his autobiography, he wrote that both Balanchine and Kirstein had assured him that one day he would lead the city ballet, but Peter Martins and Jerome Robbins took over the company after Balanchine’s death in 1983.

Mr d’Amboise appeared to have resigned himself to this result: he withdrew from the performance the next year and turned to the National Dance Institute, which brings dance to public schools, which he founded in 1976.

The institute grew out of the Saturday morning ballet class for boys that Mr d’Amboise began to teach in 1964, motivated by the desire that his two sons learn to dance without being the only boys in the class. The classes were expanded to include girls and moved to numerous public schools.

Now the goal is to offer free courses to everyone, regardless of the child’s background or ability. Today the institute teaches thousands of New York City children ages 9-14 and is affiliated with 13 dance institutes around the world. The Harlem-based institute where Mr d’Amboise lived was featured in Emile Ardolino’s 1983 Oscar winning documentary “He Makes Me Feel Like a Dancer”.

“That second chapter brought something more fulfilling than my career as an individual artist,” wrote Mr d’Amboise in his autobiography. He told the story of a little boy who, after many attempts, had succeeded in mastering a dance sequence: “He was on the way to discovering that he could take control of his body and learn from it to take control of his life . “

For his contribution to arts education, Mr. d’Amboise has received a MacArthur Fellowship in 1990, a Kennedy Honors Award in 1995, and a New York Governor’s Award, among others.

He saw himself as a dancer all his life, but was also a passionate New Yorker. When asked in a 2018 article in The Times that he wanted his ashes scattered, he replied, “Spread me out in Times Square or the Belasco Theater.”

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Entertainment

Drag Star Sasha Velour Lip-Syncs for Her Operatic Life

Opera is about noises that roar from someone’s throat. Lip syncing is the opposite. While opera lovers have long been known to silently record in the privacy of their home, can there be a real opera performance based on having a say?

Can a lip-sync be an opera star?

Absolutely, according to the composer Angélica Negrón, who created the filmed short opera “The Island We Made” in collaboration with the director Matthew Placek and the drag queen Sasha Velor, a winner of “RuPaul’s Drag Race” and lip-synching.

“The idea of ​​lip-synching – of someone impersonating someone else’s voice – was something that was essential to the story we want to tell,” Negrón said in a recent interview.

Melancholy and meditative, “The Island We Made” not only tells a story, but also implies a mood. The music is a mixture of electronic ambient sound, which is pierced by glittering harp impulses. Sliding between three actors suggesting three generations – a daughter, a mother, and a grandmother – Velor is studded with jewels and wearing a flowing lemon-colored dress while she prepares tea. As a kind of space goddess, she moves her mouth to the ethereal soprano voice of Eliza Bagg, who sings Negrón’s poetic text: “The back seat, my bed, this house, your face; you called me, protected me. “

“A drag queen is partly an idea, partly a person,” said Velor. “And the idea part is an idea of ​​fluidity and understanding and humanity beyond labels, to be very broad. And I felt like that was some kind of spirit of love that this song, this lip-syncing, was going to be about. “

Velor, Negrón and Placek participated in a video call along with Sarah Williams, New Works Director for Opera Philadelphia. She commissioned “The Island We Made” and hosted the 10-minute work on her streaming platform until November. These are edited excerpts from the conversation.

SARAH WILLIAMS During the summer we tried to figure things out as a company. Is this how we get dark and do we survive? Or can we stay active? And I designed the series of digital assignments. I identified four composers, including Angélica, and she told me what she had in mind. I said, “If you could make it big, what about?” And she said, “Sasha Velor. Am I crazy? “I said,” Absolutely, but so am I. Let’s go. “

ANGELICA NEGRON A big part of that for me was getting the voice right with the drag queen. I had a very clear picture of Eliza Bagg’s voice along with Sasha’s lips.

SASHA VELOR When you’re pulling, lip syncing is so common, but you don’t necessarily have to think about it and all the force and tension it represents. But when we talked about this project, it was clear that it serves as a metaphor for how we sometimes create space for other people’s voices and experiences – to try to capture someone and reflect on them in our own way.

black The song really came out of my conversations with Matthew and Sasha. Matthew has a knack for getting juicy things out of people and we got personal very quickly. We have found that there is something about mothers, about women who educate and shape us. We’ve also talked a lot about the silence, which can be really deafening, which defines a lot and shapes much of our lives.

MATTHEW PLACEK Angélica had the same idea as me: to understand the limits of relationships. And then we started talking about the figure of Mother and Saschas as a kind of heavenly being. We talked about mothers and our mothers, as anyone can, and I got the feeling, damn it, mothers suck. They are damned if they do and damned if they don’t. As much as I live for my mother, I blame her for way too much. And it’s unfair.

black One of the things I really love about Matthew’s vision is that there are these symbols, these metaphors, these very concrete things that are progressive, but there is no narrative thread in which to say, “Here it goes so, and this is about that. “There are certainly a number of things that are part of it that are not exactly related to the experiences I shared with him. Seeing what he does to other symbols that are unrelated to my childhood, upbringing or relationships, and drawing new meanings from my lived experience – I think that’s what great art does.

CAKE The peanut butter and graham crackers are about my mom or part of my mom.

VELOR My dad thinks I insisted on peanut butter and crackers and that it was a reference to my childhood. So this is a good example of how these things take on new meanings.

We wanted me to be a little bit otherworldly, a little bit spiritual – like a goddess of weirdness who brings that understanding to someone in different ways throughout her life. There was a moment when we talked about really getting otherworldly, like some crazy alien face; I could kind of see it in the 70’s house. But Matthew encouraged me to take it on a human level too. Because I’m not just an idea; I am a real person too. I have my own relationship with my mother. I channel and create space for all these different relationships and also bring in my own experiences.

black Usually I start from a sound associated with a memory, often associated with a place, often associated with a person. In this case, I had the picture of my mother cleaning the house when I was young. And she was going to blow up those ’80s ballads by Puerto Rican singers, and there was one song that I remember like the world was going to end. And very domestic things happen while my mom is throwing this song out.

I love micro-sampling, take like a second or something even smaller and then process it and manipulate it and recontextualize it and see what happens. So that was the starting point for this song: a micro-sample from one of those songs that was my childhood soundtrack.

I also had Matthew’s aesthetic in mind, and thought a lot about the spaces between notes and the silence – just the physical, very visceral feeling of silence. I wanted the song to feel like a hug. And then there was the harp, which I prefer to write for, to emphasize this lullaby quality.

I didn’t sit down to write a poem and then bring music to it. Sometimes when I was modeling a sound, the word showed up when that makes sense. And at the same time as I heard Eliza’s voice, I imagined Sasha’s lips moving.

WILLIAMS It’s been a little over a week now. And I am very happy to say that it was the biggest opening weekend of all of our work on our digital channel. Larger than “Traviata”.

black For the past three years I’ve been writing songs for drag queens and viewing it as an opera, a bigger project. I still don’t know exactly what it will look like.

I often have the question: why do you call this an opera? And it’s really hard for me to put into words what opera is to me, but my first instinct is to say why it isn’t called opera. There is a great power not to apologize when calling something opera and taking place in the operatic world, which is traditionally and historically built for people who don’t look like me and don’t have stories like my personal story. And I think it’s time It is past.

So your collaboration could have a future?

black This is the dream.

VELOR Oh yes, absolutely.

CAKE I would follow these two off a cliff.

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Entertainment

Yaphet Kotto, James Bond Villain and ‘Alien’ Star, Dies at 81

Between these stage appearances, two film roles in the 1970s raised Mr Kotto’s profile in particular. The first was in 1973 in Live and Let Die, Roger Moore’s debut as James Bond. Mr. Kotto played his main enemy, a dual role in which he was both a corrupt Caribbean dictator and the drug dealer Mr. Big.

1979 came “Alien”, Ridley Scott’s space horror classic, in which Mr. Kotto’s character Parker was part of a spaceship crew that fought against an evil alien creature.

“The combination of ‘Live and Let Die’ and ‘Alien’ for my career was like wham, bam!” He told The Canadian Press in 2003, adding that these completely different roles showed his versatility. “I think the only other person who has that combination is Harrison Ford.”

Yaphet Frederick Kotto was born in Harlem on November 15, 1939 and grew up in the Bronx. His father, he told the Baltimore Jewish Times in 1995, was from Cameroon and jumped as a merchant on a ship that landed in New York. His mother is of Panamanian and West Indian descent. His father had adopted Judaism and his mother was a Roman Catholic. The couple separated when Mr. Kotto was a child and he was raised by his maternal grandparents.

Mr Kotto said his career path was determined by a fateful trip to the cinema.

“One day when I was around 16 I went to this theater and showed ‘On the Waterfront’. I saw Marlon Brando for the first time,” he told the Orange County Register of California in 1994. It was like someone punched me in the stomach. It was like someone crashed pelvis in both ears. I was blown out of the theater. I knew from that moment that I wanted to be an actor. “

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World News

She Was a Star of New Palestinian Music. Then She Performed Beside the Mosque.

“People on the conservative side saw this as an example of the weakness and absence of the Palestinian Authority and the impotence of the Palestinian state,” said Sari Nusseibeh, a Palestinian intellectual and former head of Al-Quds University in Jerusalem. Although Palestinian society accepted diversity again, it has become more conservative in recent years as the struggle for statehood faltered and some Palestinians turned to tradition and religion to preserve their identity, said Prof. Nusseibeh.

Ms. Abdulhadi was born on the eve of a more hopeful time in October 1990. Her family had been in exile in Jordan since 1969 after the Israeli authorities expelled her grandmother, Issam Abdulhadi, a leading activist for women’s rights.

But as peace negotiations between Israelis and Palestinians gained momentum in the early 1990s, Israel allowed certain exiled leaders to return with their families with a gesture of goodwill. Among them were Issam and her family including young Sama and her older brother and sister. Her father Saad is a publisher and event manager, and her mother Samira Hulaileh runs a forum for business women. She met for this interview at her home on the hill when Ms. Hulaileh was serving homemade lamb dumplings.

As a child, Ms. Abdulhadi was always a trailblazer. With her grandmother, she successfully campaigned for her headmaster to turn her into a girls’ soccer team (she later played for the national team). As a teenager, she organized hip-hop battles and breakdancing events, and acquaintances from that time remember her as a strong presence.

“It was the same feeling you still have today,” said Derrar Ghanem, a contemporary who later also helped build Ramallah’s electronic music scene. “She comes in and you think, ‘Who is that?'”

Ms. Abdulhadi began experimenting as a DJ in the middle of the second intifada, the Palestinian uprising that killed around 1,000 Israelis and 3,000 Palestinians in the early 2000s. She used her father’s sound equipment to play music at friends’ events.

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Business

Tiger Woods crashes automotive, golf star recovering after emergency surgical procedure

A luxury SUV driven by Tiger Woods crashed and rolled over in Southern California on Tuesday morning. The golf superstar was seriously injured, the authorities and his agent said.

According to a statement posted on his Twitter account, Woods is “awake, reacting and recovering in his hospital room” after an emergency operation.

Dr. Anish Mahajan, chief medical officer and interim CEO of Harbor-UCLA Medical Center, said Woods sustained “significant orthopedic injuries” to his right lower leg.

A rod was introduced to stabilize his tibia and femoral bones, while a “combination of screws and pins” was used to stabilize injuries to the bones of his foot and ankle, the statement said on Woods’ Twitter account.

Woods, who was the only person in the Genesis GV80 SUV, was trapped in the wreckage that occurred after hitting a mean mean on the road and then crashed into a paintbrush just before 7:12 a.m. PT. A neighbor of the crash scene named 911.

Los Angeles County Sheriff Alex Villanueva said Woods was “traveling at a relatively higher speed than normal”.

Woods was freed from the vehicle by firefighters and then taken to Harbor UCLA, a major trauma center.

Villanueva said at a press conference that MPs responding to the scene saw “no sign of impairment” on Woods.

Since there was no sign of impairment, Villaneuva said, “There was no effort to draw blood in the hospital.”

Woods was conscious and able to communicate with MPs.

“I spoke to him. I asked his name. He told me his name was Tiger and that was when I recognized him straight away,” deputy Carlos Gonzalez told reporters.

“It is very lucky that Mr. Woods got out alive,” said Gonzalez.

The scene of the accident on the border between Rolling Hills Estates and Rancho Palos Verdes is known to the police due to the frequency of the accidents and the tendency of drivers to exceed the speed limit.

The front end of the SUV was destroyed. Woods likely survived the single car accident because the interior of the SUV was left intact, an official said. The Genesis has 10 airbags.

Woods was wearing a seat belt during the crash, officials said.

They also said there were no skid marks on the scene and “no signs of braking”.

LA County Sheriff’s officers are investigating an accident involving golfer Tiger Woods on Hawthorne Blvd. in Rancho Palos Verdes, February 23, 2021.

Wally Skalij | Los Angeles Times | Getty Images

Woods, 45, was at Rolling Hills Resort last week after hosting the Genesis Invitational tournament. He shot under a contract with Golf Digest and the Discovery Channel.

His agent, Mark Steinberg, said in a statement, “Tiger Woods was in a car accident in California this morning in which he sustained multiple leg injuries.”

“He is currently in surgery and we thank you for your privacy and assistance,” Steinberg said.

Last month Woods announced that he had “recently” had a fifth microdisectomy on his back to remove a pressurized disc fragment that caused him pain during the PNC championship in Orlando, Florida in December, the last competition prepared.

He played in this tournament with his 11 year old son Charlie. The duo came in seventh.

“I’m looking forward to starting training and focusing on getting back on tour,” Woods said in a January statement.

Tiger Woods watches from the 18th hole during the final round of the Genesis Invitational golf tournament at the Riviera Country Club in Pacific Palisades, California on February 21, 2021.

Brian Rothmüller | Icon Sportswire | Getty Images

The resident of Jupiter, Florida has won 82 PGA titles, most of which were related to Sam Snead. He has won 15 major championships, including five Masters tournaments.

PGA Commissioner Jay Monahan said in a statement: “”We were made aware of the Tiger Woods car accident today. We are waiting for more information when he comes out of the operation. “

“On behalf of the PGA TOUR and our players, Tiger is in our prayers and will have our full support when he recovers,” said Monahan.

Sportswear giant Nike, which sponsors Woods, said in a statement: “We follow the news all around Tiger and our thoughts and hearts are with him and his family at this time.”

Woods Equipment and Club Sponsor TaylorMade Gold said: “We are shocked at the news of Tiger Woods’ accident this morning and send our thoughts and prayers to him, his family and his team as they assist him through his operation recovery . “

Wood’s stellar career was shaken in November 2009 when he crashed an SUV into a fire hydrant one morning outside his then home in Windermere, Florida.

Woods was knocked unconscious for more than five minutes in that accident, and his then-wife, Elin Nordegren, reportedly used a golf club to smash a window in the vehicle and pull it out.

After this mysterious crash, Woods is said to have had numerous extramarital affairs. Soon after, he entered a Mississippi clinic for treatment.

In May 2017, Woods was accused of driving under the Florida influence after police discovered him sleeping in a damaged car. He later apologized and issued a statement to several reporters saying that he assumed full responsibility for the arrest, which he attributed to “an unexpected reaction” to a mixture of prescribed drugs.

“I want the public to know it’s not alcohol,” Woods said at the time.

“I would like to wholeheartedly apologize to my family, friends and fans. I also expect more from myself,” said Woods. “I will do everything in my power to make sure this never happens again.”

A month after this arrest, Woods entered a clinic for treatment for problems with prescription pain medication and a sleep disorder.

Steinberg said at the time that Woods used pain medication to get up and move around while he was recovering from four back surgeries.

Senior golfer Justin Thomas choked on Tuesday speaking about Woods at a press conference.

“I have a stomach problem. It hurts to see that one of my closest friends is in an accident and I just hope he’s okay,” Thomas told reporters. “I’m just worried about his children. I’m sure they are fighting.”

Woods was spotted on social media on a golf course with former Miami Heat basketball star Dwyane Wade on Monday.

Actor David Spade also tweeted a photo of himself with Woods on the course on Monday.

On Sunday, during an interview with CBS Sports, Woods was asked if he would play at the Georgia Masters tournament in August.

“God I hope so,” said Woods.

“I have to get there first. Much of it is based on my surgeons, my doctors and my therapists, and getting it right because this is the only back I have, so I don’t have much wiggle room here.”

– CNBC’s Jessica Golden, Amanda Macias and Christine Wang contributed to this report.

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Business

Bruce Springsteen and Infants Star in Pandemic-12 months Tremendous Bowl Adverts

Longtime advertising man Donny Deutsch, who normally hosts a watch party for up to 40 people but this year played the game with a group of six, said attending the Super Bowl usually got a quick attention boost. Companies also run the risk of the half-absorbed audience remembering aspects of an ad but forgetting who produced it.

“The Super Bowl is such a crowded environment for people to advertise,” he said. “You can have an effective ad, but it may not get registered for your brand, especially if brand awareness isn’t there.”

Because of the restrictions on pandemic movies, many companies have relied on stock footage, voice-overs, and remote filming. Those hurdles were largely hidden and many advertisers were able to incorporate location changes and special effects, said Margaret Johnson, chief creative officer at Goodby, Silverstein & Partners, who worked on Cheetos’ Super Bowl commercials for 2021. Doritos and others.

The limitations on filming meant there were few large crowd scenes, usually a staple for the flamboyant ads that were shown during the big game. Oatly, an oat milk company, showed its managing director Toni Petersson at a keyboard in the middle of a field.

“Wow! Wow!” he sang. “No cow!”

The commercial got a lot of attention on social media, both good and bad. Immediately after the ad went online, the Oatly website offered a t-shirt that said, “I totally hated that Oatly commercial.”

Many other ads only contained a character or two, “which is safest,” said Daniel Lobaton, chief creative officer of Saatchi & Saatchi NY.

Huggies, the diaper company, aired a commercial in the second quarter that was new to the use of long distance movies. It contained scenes shot on Super Bowl Sunday that were interspersed with footage that had already been filmed. The ad showed eight infants born since midnight in scenes shot by willing parents who were being compensated by the company. A team of 25 people who worked on the commercial made every effort to get the commercial ready on time, the company said.

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Business

Brooklyn Nets star Kyrie Irving fined for violating NBA Covid-19 guidelines

Kyrie Irving # 11 of the Brooklyn Nets looks on during the game against the Washington Wizards on February 1, 2020 at Capital One Arena in Washington, DC. (Photo by Ned Dishman / NBAE via Getty Images)

Ned Dishman / NBAE via Getty Images

Brooklyn Nets stars Kyrie Irving have been fined $ 50,000 for violating Covid-19 protocols, the National Basketball Association said on Friday.

The NBA President Byron Spruell made the decision after Irving was seen wearing no mask at a “private indoor party” last weekend. His presence violated NBA rules, which prohibit players from “attending indoor social gatherings of 15 or more people or entering bars, lounges, clubs, or similar facilities.”

Irving, who will be paid $ 33 million by the Nets this season, will lose his salary for games he missed during his quarantine period. Despite having to suspend the networks for the last five games, Irving will only be docked for two games and will have to forego over $ 400,000 per game.

The NBA said Irving will be allowed to return on Saturday if he clears league logs.

Covid-19 outbreaks have hit the NBA hard this week, forcing the league to postpone numerous games since Monday, including Saturday’s Indiana Pacers competition against the Chicago Bulls. The league also released its latest pandemic test report, which found 16 new players tested positive.

To combat the outbreaks, the NBA tightened Covid-19 protocols to mandate more masks in team areas and issued a two-week stay-at-home policy. Players and team members must remain in their homes outside of team activities at practice areas or in arenas in their home markets.

In addition to Irving’s possible return, the Nets will also welcome James Harden to the club. The team traded with four teams for Harden on Wednesday.

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Business

How Heather Cox Richardson Grew to become a Breakout Star on Substack

Dr. Richardson confuses many of the media’s assumptions about the moment. She has built a large and dedicated fan base on Facebook that is widely and often viewed in media circles as a home to misinformation and where most journalists do not see their personal pages as useful channels for their work.

Economy & Economy

Updated

Dec. Dec. 23, 2020 at 8:59 p.m. ET

It also contradicts the stereotype of Substack, which has become synonymous with new opportunities for individual writers to transform their social media following into careers outside of the big media, and seems at times to be the place where cleaned up ideological factions regroup . That goes for Never Trump Republicans, ousted from conservative media, whose publications The Dispatch and The Bulwark are the biggest brands on the platform (just above and below Dr. Richardson’s sales, respectively). And it applies to left-wing writers who have bitterly broken with elements of the mainstream liberal consensus, be it race or national security, from Intercept co-founder Glenn Greenwald to Vox co-founder Matthew Yglesias to arsonist Matt Taibbi, the Dr . Richardson broke from the top seat in late August.

Dr. Richardson got into this media business boundary by accident. When readers on Facebook started suggesting that she write a newsletter, she realized she didn’t want to pay hundreds of dollars a month for a commercial platform, and she jumped to Substack because it allowed her to send her or her free emails she could send readers. Substack makes its money as a percentage of the authors’ subscription income. She felt guilty that the company’s support team wasn’t getting paid to fix her recurring problem: her bulky footnotes were triggering her readers’ spam filters. She found it very uncomfortable to talk about the money her work brings in.

“When you start doing things for the money, you are no longer authentic,” she said, adding that she knew it was both a professorship privilege and an “old Puritan view of things.”

Like the other Substack authors, Dr. Richardson succeeds because it offers something you can’t find in the mainstream media that many editors would find too boring to assign. But unlike the others, it’s not her politics per se: she views her politics as a Lincoln-era Republican, but she’s a pretty conventional liberal these days, disrupted by President Trump and his attacks on America’s institutions. She is a historian who studied with the great Harvard Lincoln scholar David Herbert Donald, and her work on 19th century political history seems particularly relevant right now. That spring she published her sixth book, How the South Won the Civil War: Oligarchy, Democracy, and the Continuing Struggle for the Soul of America, “an extensive assault on the kind of nostalgia that enlivens Mr. Trump’s struggle to preserve the Confederate symbols . The face of the south in Dr. Richardson’s book is a bitterly racist and sexually abusive planter and Senator from South Carolina, James Henry Hammond, who mentioned Jefferson’s idea that all men are equally “ridiculously absurd.”

What is unusual is to include a historian’s confident context in the secular politics of the day. She relied on Senator Hammond when Rep. Kevin McCarthy and other Republican leaders signed a lawsuit in Texas to overturn the presidential election, comparing Republican action to moments in American history when lawmakers made the idea of ​​democracy explicit questioned.

“Ordinary men, Hammond said, shouldn’t have a say in politics because they want a greater share of the wealth they produce,” she wrote.

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Entertainment

One Large Pop Star + One Large Pop Star = an Simpler Path to No. 1

If you’re looking for a single week to capture the history of pop music this year – or maybe make big hits in the streaming era – zoom in on April 26, 2020.

Since March, the time has passed cloudy. So if you need a refresher, this was the week America officially topped a million cases of Covid-19. British Prime Minister Boris Johnson returned to work after his own battle against the virus and White House officials reassured the American public that the President of the United States had not actually proposed injecting bleach into the bloodstream.

In the music world, the news was more benevolent. On April 29, Beyoncé and Megan Thee Stallion released a remixed, collaborative version of “Savage,” the boastful Megan solo track that had already taken TikTok by storm. Two days later another came: Doja Cat’s summery “Say So”, now with additional verses from her stylistic ancestor Nicki Minaj. Billboard watchers embarked on an epic chart fight, if only because everything else in the world was unimaginably depressing.

After the numbers for the Hot 100 table on May 16 were determined, Doja Cat and Nicki Minaj’s “Say So” prevailed, with Megan and Beyoncé’s “Savage (Remix)” finishing in second place. It was a victory for everyone four: This marked the first time four black women finished top two on Billboard’s Hot 100 table. And two weeks later, when “Savage (Remix)” rose to number 1, this feeling of a shared coronation was even more noticeable.

Uniting the fan army, these high-profile duets were the latest iteration of one of the top pop trends of the year. From May 16 through August 8, every song that topped the Billboard Hot 100 was a paired collaboration. In a year that sanctioned social distancing and loneliness, our pop stars banded together like never before.

OK, maybe not like never before. Musical collaborations are common in every era, and it’s no coincidence that all three of the longest-reigning No. 1 Hot 100s of all time are the product of multiple artists: the country rap handshake of Lil Nas X and Billy Ray Cyrus 2019 Remix “Old Town Road”; The global juggernaut “Despacito” from 2017, originally published by Luis Fonsi and Daddy Yankee, then received an English-language boost with a remix by Justin Bieber. and Mariah Carey and Boyz II. 1995 All-Star Tear Rider “One Sweet Day,” a Voltron-like union of two R&B powerhouses from the 1990s.

If a single genre can address multiple gen reformats, cultural backgrounds, and fandoms, it has the potential to shift more units – that’s just simple math. But in a pop music moment dominated by streaming numbers, passionate Stan communities, and algorithmic skill, it becomes even clearer why A-list collaborations have proven to be the safest chart betting. Let’s call it the Avengers era of pop music.

Take “Rain on Me”, Lady Gaga and Ariana Grande’s house-pop team, for example, which ranked # 1 on June 6th, a week after “Savage (Remix)”. This was the second single from Gaga’s album “Chromatica” after “Stupid Love”, a dance floor thumper that scored respectably, if not spectacularly, on the Hot 100 and reached number 5. “Rain on Me” easily topped it. It now more than doubles the tracks on “Stupid Love” on Spotify (474 ​​million versus 213 million for the first single) and is rapidly approaching the number of games on Gaga’s biggest hit, “Bad Romance” (485 million). What’s better than Lady Gaga’s little monsters gathering behind a single? Little monsters and grandes arianators gather behind a single one.

Alone or in twos, Grande has been an exceptionally successful artist in the streaming economy, which also means she’s a desirable power duo partner. Justin Bieber found this out when “Stuck With U,” their quarantine-themed charity single, topped the list on May 23rd (the week between remixes “Say So” and “Savage”). Someone who didn’t feel particularly benevolent to the song was rapper and provocateur 6ix9ine, who heavily criticized Billboard when his comeback track “Gooba” debuted two spots after jail, despite being the weekly list who led streaming songs.

Billboard weighs more purchases than streams, but 6ix9ine accused Bieber and Grande of trying to “buy” their way to # 1. Included in the rapper’s otherwise insignificant review was the challenge that faced any solo artist who was now to compete with affiliated duos of superstars and the combined strength of their fan base. When it came time to release his next single, “Trollz”, 6ix9ine called his most famous ally, Nicki Minaj, to work on a remix and, of course, to summon the support of her fearsome, almighty fan army. the Barbz. Punctually, the couple’s “Trollz” remix debuted at the top of the charts on June 27, giving 6ix9ine its first No. 1 career.

Neither “Trollz” nor “Stuck With U” stayed at # 1 for more than a week. But one song that managed to balance attention and perseverance is perhaps the mother of all 2020 collaborations, Cardi B and Megan Thee Stallion’s wonderfully libidinal “WAP”. As the third No. 1 hit of the year with two black women, “WAP” was a strong show of solidarity between two contemporaries who – had appeared a generation or two ago when many people in the music industry believed in themselves A fulfilling lie, that only one successful female rapper could exist at a time – possibly being played off as rivals against each other. Instead, “WAP” shows that they show their different but complementary musical personalities and that they survive the reactionary, conservative backlash to the track more mildly than they could have done on their own.

“Empowerment” is one of the most virtuous buzzwords in modern pop music, and it’s easy for labels to turn these collaborations into naturally positive feel-good narratives of mutual support. And given how white and masculine the Hot 100 has been skewed over the past few years, it’s certainly refreshing to see so many black and female artists triumph while supposedly rejecting the idea that they are inherently competitive others are. But, especially in a year when touring wasn’t a viable source of income, collaborative hits also seemed like smarter business strategies in the streaming era of falling returns.

The ultimate testament to the ubiquity of the power collaboration is the way certain fan communities boast of the opposite. For example, when BTS’s first English-language single “Dynamite” hit # 1 later in the year, it was a frequent failure to wonder why they’d made it without “Features”. Most pop actions react in the same and opposite ways. Perhaps the next trend or next year’s most coveted hit flex is solo # 1.