Promised – COOPER GENERAL NEWS

Mr. Yin sold millions through a feature on Kuaishou that allows viewers to purchase products advertised by influencers at online retailer JD.com without leaving the video app. It was unclear whether he had ties to the manufacturers of the counterfeit products he was making or whether brand collaborations and paid advertising need to be posted on the Kuaishou platform. During the broadcast, he denied promoting the products for a profit. He could not be reached for comment.

While many viewers in China expect or even seek some level of product promotion with their entertainment, Mr. Yin’s use of an important life event as bait for some has crossed the line. Many complained online that the livestream wedding had become an engagement show.

One user named OrangeVenus wrote: “99% of the shows were boring introductions to goods. It is no different from the advertising sites on Taobao. “

“Yin Shihang should have been banned a long time ago,” said another.

However, some said the platform’s punishment was excessive and that they missed the influencer’s gimmicks.

Mr. Yin never advertised the marriage proposal as a surprise. He and his girlfriend Tao Lulu had split up and reconciled several times in the past, according to local news outlets. But she wore a white lace dress for her engagement and appeared in a teaser video with Mr. Yin to announce the date and time of the special event.

After stumbling into the room on the pony, Mr. Yin held up and detailed items such as a scratch-free mirror, necklaces, and lipstick that he claimed he had for his girlfriend before May 20, an unofficial Valentine’s Day made to measure in china when romantic partners buy gifts for each other. (The date 520 sounds vaguely like “I love you” in Mandarin.)

Following the engagement scandal, Kuaishou, who forbids the “malicious creation of gadgets to get clicks and likes” and various forms of “vulgarity”, said that he would create sensational and “vulgar hype” for the purpose of promoting and combating products to sell.

A report released this week by the UK’s National Cyber Security Center showed a 15-fold increase in the number of scams being removed from the internet and said the agency had taken more fraudulent websites offline than in the past year together for the past three years.

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In the first quarter of this year, government statistics showed that nearly 40 percent of businesses in the UK reported digital security breaches or attacks, with the average cost for medium to large businesses around £ 13,400 or $ 18,800. The cost of a major breach can be far more daunting: a study last year by the Ponemon Institute for IBM Security that polled 524 organizations in 17 countries found that data breaches averaged an organization $ 3.86 million in 2020 costs.

Phishing has also been used by scammers trying to get grandparents out of their savings, intelligence agencies to get information and diplomatic levers, and IT departments to see if employees are paying attention.

“A well-designed phishing email gets 100 percent clicks,” said Steven J. Murdoch, professor of security engineering at University College London, adding that all companies are vulnerable to phishing.

However, testing employees with fake emails about bonuses is “a trap,” he said, adding that it could jeopardize the company-employee relationship, which is vital to security. For example, some attacks come from disgruntled employees, he said. “People responsible for fire safety do not set the building on fire,” he said of the tests.

Instead of preventing employees from clicking a link, more effective strategies could include blocking phishing emails, installing software to protect against ransomware, and addressing the use of passwords.

The alienation of employees also meant they were less likely to report suspicious activity to their corporate departments. It’s a crucial way to keep attacks from getting worse, said Jessica Barker, co-founder of Cygenta, a cybersecurity company.