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Health

Birthday Events as Virus Vector

KJ Seung, the director of strategy and policy for Partners in Health’s response to Covid in Massachusetts, who helped set up the contact tracing system, said it had been difficult for contact tracing authorities to clearly demonstrate that people were interacting with the in small private gatherings Virus infected.

Public revelations, like those at a factory or a wedding, were easier for her to follow. People often didn’t share the evenings when they had a cousin for dinner or drove a friend home from work, be it out of shame or forgetfulness – and when they did, they were reluctant to give names.

“Small social gatherings are the hardest places to keep track of,” he said. But “when we spoke to tracers across the country, they said, yes, people get infected at these little gatherings.”

So much of the pandemic-related behavior – including using masks and taking vaccines – seems to vary across people’s political party. However, the study found that birthdays in Republican and Democratic areas of the country resulted in similar increases in Covid infections. This suggests that while Democratic households were more likely to wear a mask when going for a walk, they may have been less different than Republicans in visiting a trusted friend.

“This element of your home is definitely a safe place and when you have your friends and family at home it just doesn’t feel risky,” said Dr. Ashish Jha, the dean of the School of Public Health at Brown University, who called the paper “creative” for finding an unusual way to capture disease transmissions that are otherwise difficult to measure.

For many Americans, birthday celebrations have become a lot safer in the past few months. The Centers for Disease Control and Prevention say it is safe for fully vaccinated individuals to gather indoors without wearing face coverings.

But for those who remain unvaccinated, the study is a reminder that even activities that feel safest pose a risk of infection. In many parts of the country, unvaccinated people are grouped by region or social group, which means birthday parties – and other such festive, private occasions – can still be risky.

Categories
Health

Birthday Events as Virus Vector

At the height of the pandemic, it was easy to worry that strangers would transmit the virus to you. But a new study of what happens after people’s birthdays suggests that people we trust were also a common source of virus spreading.

Private gatherings were harder to measure for researchers than large public events – after all, they are private. And there has been heated debate among epidemiologists for months about what influence they have on how the coronavirus has moved from person to person.

But a team of Harvard researchers used a creative method to find them: Using damage data from health insurers, they examined the Covid rates of families in the two weeks after one of them had a birthday. Overall, their paper, published in Jama Internal Medicine, found that a recent family birthday increased the risk of Covid by almost a third.

Their theory is that the increased risk is almost certainly explained by birthday parties. Although the insurance claims don’t show whether a single Covid patient actually hosted a birthday party, several aspects of the data strongly suggest a connection. When researchers looked at other days of the year by randomly assigning birthdays instead of using actual birthdays, or looking at diagnoses in weeks prior to birthdays, they found no such pattern. But, perhaps more importantly, they found the greatest risk of infection in the weeks following a child’s birthday.

“My wife and I certainly didn’t see the need to gather indoors for our birthdays,” said Anupam Jena, professor of health policy at Harvard Medical School and a co-author of the article, who said the study was inspired by Birthday of his own daughter. “Our children could be more disappointed.”

At birthday parties, of course, groups often huddle together in a small space, perhaps to watch a child blowing out candles on a cake.

With birthdays happening across the country and spread out throughout the calendar year, the researchers were able to study the effects where Covid was widespread and less common. Other infections followed on a broad front after birthdays.

The study took into account data from last year when Covid was much more common and fewer Americans were vaccinated. But his conclusions are still relevant to Americans who are unvaccinated today – a group that includes all children under 12. That may be especially true since the new, more contagious Delta variant is circulating in more states.

Much political debates about managing the pandemic have centered on what to do with public spaces – such as whether restaurants are allowed to open or whether masks are required. Officials have a harder time monitoring people’s behavior at home. They also struggled to measure the impact.

KJ Seung, the director of strategy and policy for Partners in Health’s response to Covid in Massachusetts, who helped set up the contact tracing system, said it had been difficult for contact tracing authorities to clearly demonstrate that people were interacting with the in small private gatherings Virus infected. Public revelations, like those at a factory or a wedding, were easier for her to follow. People often didn’t share the evenings when they had a cousin for dinner or drove a friend home from work, be it out of shame or forgetfulness – and when they did, they were reluctant to give names.

“Small social gatherings are the hardest places to keep track of,” he said. But “when we spoke to tracers across the country, they said, yes, people get infected at these little gatherings.”

So much of the pandemic-related behavior – including using masks and taking vaccines – seems to vary across people’s political party. However, the study found that birthdays in Republican and Democratic areas of the country resulted in similar increases in Covid infections. This suggests that while Democratic households were more likely to wear a mask when going for a walk, they may have been less different than Republicans in visiting a trusted friend.

“This element of your home is definitely a safe place and when you have your friends and family at home it just doesn’t feel risky,” said Dr. Ashish Jha, the dean of the School of Public Health at Brown University, who called the paper “creative” for finding an unusual way to capture disease transmissions that are otherwise difficult to measure.

For many Americans, birthday celebrations have become a lot safer in the past few months. The Centers for Disease Control and Prevention say it is safe for fully vaccinated individuals to gather indoors without wearing face coverings. But for those who remain unvaccinated, the study is a reminder that even activities that feel safest pose a risk of infection. In many parts of the country, unvaccinated people are grouped by region or social group, which means birthday parties – and other such festive, private occasions – can still be risky.

Categories
World News

Macron and Le Pen Events Each Battered in French Regional Elections

PARIS – It seemed inevitable: another duel in the French presidential elections next year between President Emmanuel Macron and Marine Le Pen, leader of the right-wing, anti-immigrant National Rally Party.

But after the nationwide regional elections on Sunday, a repeat of the second round of the 2017 elections seemed far less certain, as both Mr Macron’s centrist party, La République en Marche, and Mrs Le Pen’s party did not have a single one of the 13 mainland French regions.

The defeat was particularly devastating for Ms. Le Pen. She had portrayed the regional elections as a harbinger of her rise to power.

In the southern Provence-Alpes-Côte d’Azur region, the region where the National Rally was led in the first ballot a week ago, a center-right candidate, Renaud Muselier, defeated the National Rally candidate by a comfortable margin , according to preliminary results around 57 percent of the vote.

The National Assembly has never ruled a French region and on Sunday Ms. Le Pen accused every other party of “forming unnatural alliances” and “doing everything possible to prevent us from showing the French people our ability to be a regional executive respectively”.

Stanislas Guerini, the general director of Mr Macron’s party, said the results were “a disappointment for the majority of the president”.

They weren’t a surprise either.

Since Macron cobbled together his party as a vehicle for his advancement in 2017, he has shown little interest in its fortunes and instead relied on his personal authority and the aura of the presidency. The party, often known simply as En Marche, has never managed to establish itself at a regional or local level despite having control over parliament.

The turnout was very low. Only about 33 percent of the French chose, compared with 55.6 percent in 2015, a clear sign of dissatisfaction with politics as usual and of tiredness after the country’s long fight against the coronavirus pandemic.

This low turnout and the fact that the presidential elections are still 10 months away make extrapolation from regional results dangerous. Still, it marked a shift. A headline in the left Liberation newspaper above a picture of Mr. Macron and Ms. Le Pen read: “2022: What if it weren’t for them?”

If they aren’t, it could be Xavier Bertrand, a center-right presidential candidate who emerged as the grand prize winner today.

A sober ex-insurance agent in the northern city of Saint-Quentin, Mr Bertrand, who has already announced that he will run for president next year, won the Hauts-de-France region with around 53 percent of the vote.

His victory came despite the vigorous efforts of Mr Macron and Mrs Le Pen to make an impression in the region, the stronghold of Mr Bertrand.

“This result gives me the strength to go out and meet all the French,” said Bertrand. “There is a necessary condition for the recovery of our country: the restoration of order and respect.”

Mr Bertrand, who served as Minister of Health and then Minister of Labor in Nicolas Sarkozy’s government, did not attend any of the French elite schools and likes to portray himself as a man of the people who is sensitive to the concerns of the French working class. He is widely viewed as an effective politician with consuming ambition. Another former minister in the Sarkozy government, Rachida Dati, once said of Mr Bertrand: “He is the one who is most hungry.”

Despite leaving the largest center-right party, Les Républicains, a few years ago, Mr Bertrand remains part of their conservative family and has an instinctive hatred of Ms. Le Pen’s National Rally, which he would like to call by her previous name. the National Front.

In a way, the election marked the revival of the traditional parties: Les Républicains on the right and the Socialists on the left. Left coalitions, usually including the socialists, held power in five regions that they had already ruled.

Security has become a major concern for the French after a series of Islamist terrorist attacks in the nine months leading up to next year’s elections. This has troubled a fragmented French left that appears to have few answers to security concerns and no presidential candidate to unite around. But the regional elections have shown that it is far too early to completely dismiss the left.

For Mr Macron, who has taken a nationwide tour to reconnect with the French people after the worst of the pandemic, the results suggest that his most recent focus on winning right-wing votes that may have gone to Ms. Le Pen may need to be reconsidered.

The presidential elections are more open than expected. The French people are more angry than they appeared to be. More of that – and a 2022 competition between Mr Macron and Mrs Le Pen would be just that – may not be what they are looking for after all.

Aurelien Breeden and Daphné Anglès Reporting contributed.

Categories
Business

With out Events, There’s No Place to Present Off That Costly Watch

With so many people in the pandemic flooded with content pouring into their homes, brands are struggling to find a way to connect.

This is especially true when marketing expensive luxury goods – the kind of items that people enjoy wearing and using. Last year the parties and the cultural and charitable events where the rich can see and be seen did not take place.

“Why do I put on a $ 200,000 clock when I have a clock in the microwave and haven’t left my house in four months?” said Chris Olshan, global executive director of the Luxury Marketing Council, an organization that promotes luxury brands. “What is the value of a $ 10,000 Brioni suit if I don’t go out and nobody sees it?”

He said brands are forced to explain why a new product is worth their interest and money. “It’s” Hey, you can immerse yourself in this watch and it has this button that if you press it, we’ll save you from an island, “he said.” It has to be more than another Swiss watch. It has to be a little more give to justify the value. “

What can a luxury brand do without the fancy brands parties that often include a celebrity or two?

Audemars Piguet, the Swiss watchmaker who is introducing a $ 161,000 watch tied to a Marvel character – a project that has been in the works for years – has decided to try something it hasn’t done before had done: a purely virtual event on Saturday to reveal the character.

The watchmaker also hired tennis champion Serena Williams to be the brand’s ambassador and to attend on Saturday.

She is a serious fan of Marvel Comics. “You don’t understand how excited I was that you were doing something with Marvel,” Ms. Williams said in an interview from her Florida home. “I’m the ultimate Marvel fan. I’m obsessed with comics. And then the films came out. I wanted to be part of it somehow. “(When asked about her favorite character, she said it was a tie between Iron Man and Black Panther.)

Audemars Piguet has a long history of celebrity partnerships. With Arnold Schwarzenegger, the actor and former Governor of California, nine variations of his signature Royal Oak watch were made. It has also made watches with hip-hop mogul Jay-Z and basketball star LeBron James.

Marvel was more challenging. First, it was difficult to get Marvel to agree to the partnership, said François-Henry Bennahmias, executive director of Audemars Piguet, adding that he had tried unsuccessfully to meet with Marvel himself for a decade. He finally got one through his friendship with Don Cheadle, the actor who plays War Machine, he said.

Creating the clock was also challenging as it contains a sculpture of the character in the case. But Mr Bennahmias said the virtual introduction could be one of the most challenging elements – especially since the limited-edition watch sells for $ 161,000.

“When you think of all the starts we’ve made, it’s always with the celebrities and lots of people,” he said. “Covid killed that completely. We start in a fully digital format. “

Because of this, the watchmaker hoped to spark interest by keeping the figure a secret until the announcement on Saturday and hiring ambassadors like Ms. Williams, who is not immediately associated with comics.

Some brands have tried to attract customers by promising behind-the-scenes access. Or as Mr Olshan put it: “You know what time it is, but you don’t know how the clock works.”

A shoemaker from the 1870s, FootJoy has been the leading manufacturer of golf shoes since 1945, with a classic image that resembles Audemars Piguet. However, this image has been challenged by social media influencers promoting sportier golf shoes.

That is why the company has revised its shoes this year and introduced the Premiere series, classic shoes with more technology in the soles and shoes.

To get the message across to wealthy consumers willing to pay $ 200 or more for golf shoes, she used a mix of pitchmen: Adam Scott, the 2013 Masters champion from Australia, who embodies a classic approach to the game , and Max Homa, a younger pro who rose to social media notoriety during the pandemic with his gently sarcastic Twitter, takes up people’s golf swings.

“My brand is to take golf seriously, but also to play at a high level,” said 30-year-old Homa, who won his second PGA Tour event at the Genesis Invitational in Los Angeles in February. “I want people to understand that there are many ways to do this.”

The shoemaker announced Thursday that he has also teamed up with Todd Snyder, a menswear designer who prefers camouflage and doesn’t play golf, but has a large social media following and can appeal to different types of consumers.

“We’re facing Adam Scott, who’s not on the central casting stage and is focused on someone like Max Homa,” said Ken LaRose, senior vice president of branding and consumer experience for FootJoy. “But we’re also looking for style influencers outside of the golf world.”

Bob Shullman, founder and chief executive of Shullman Research Center, a market research firm focused on the rich, said many luxury brands almost pulled out of the pandemic to focus on their core demographics.

“They market to very specific groups, not just based on demographics, but also based on interests, hobbies and location,” he said. “They are looking for left-handers who play with Chinese golf clubs. There can’t be many. But if they find them and have the right offer, they can do it reasonably well. “

Bugaboo, which makes luxury strollers that can cost more than $ 1,000, caters to an affluent population of young mothers who live in cities and who will take their strollers for frequent walks.

“People want to see real people using our product,” said Schafer Stewart, US director of marketing at Bugaboo. “We are looking for people who marry with our aesthetic. We never pay for it. “

(Influencers like Bruna Tenório, a Brazilian model who just had her first baby, get free products.)

“We talked a lot about ways to market without spending a red cent,” said Olshan. “A lot of brands panic when it comes to doing something. How do you get involved inexpensively? “

With Le Creuset, the French cookware manufacturer, brands have also helped each other and promoted the high-end appliance brand Café from General Electric and vice versa.

“Look, if you buy pots and pans from me, you are buying someone else’s oven,” said Mr. Olshan. “We see a lot of partnerships between non-competing brands.”

In troubled times, even luxury brands have to rethink their age-old strategies.