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Ford unveils new Explorer Timberline because it expands off-road SUV lineup

Ford unveils new Explorer Timberline as it expands off-road SUV lineup

2021 Ford Explorer Timberline

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DETROIT – Ford Motor plans to offer the Explorer SUV, a new range of off-road vehicles under the Timberline name, starting this summer.

The 2021 Explorer Timberline, which the company unveiled on Wednesday, has an updated exterior look, improved ground clearance, and other off-road features such as high-performance dampers and underrun guards to protect the vehicle’s chassis.

Other SUVs with similar features and capabilities under the Timberline name are expected to follow, but Ford declined to discuss further details.

“Ford is delivering more powerful SUVs with Timberline. Consumer data has shown us that more than ever, customers want to go outside and explore the great outdoors with friends and family,” said Kumar Galhotra, Ford president of the Americas & International Markets Group in a statement.

2021 Ford Explorer Timberline

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With the new Timberline fairing, Ford wants to benefit from increasing SUV sales and the demand for off-road vehicles. The looks and characteristics of such vehicles have become increasingly popular with mainstream consumers in recent years.

Off-road models usually also increase profits. The Explorer Timberline will start at $ 45,765, according to Ford. That pricing positions it in the middle of the Explorer range, but about $ 13,000 more than the base model.

Ford reports that off-road usage has increased 56% over the past three years for its current Explorer owners.

2021 Ford Explorer Timberline

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Business

Ford F-150 ‘Tremor’ pickup introduced with new off-road provides

Ford F-150 'Tremor' pickup announced with new off-road adds

2021 Ford F-150 tremor

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Ford Motor is expanding its highly profitable truck range with a new “Tremor” off-road model for the F-150 pickup.

The 2021 F-150 Tremor announced on Tuesday offers several new features in a revised version of the pickup, which is arriving at dealerships across the country, and improvements to the off-road equipment. According to Ford, the tremor model will go on sale next summer.

2021 Ford F-150 Tremor interior

The new edition of the F-150 is Ford’s latest attempt to grow its loyal truck customers and increase profits by taking advantage of increasingly popular off-road models. It complements the current Tremor models that are offered for its larger Super Duty pickups as well as for the Ranger mid-range pickups.

Ford’s F-Series trucks are a cash cow for the company, according to a study commissioned by Ford from the Boston Consulting Group. They generate much of the automaker’s bottom line and have annual sales of around $ 42 billion. Ford’s automotive sales were $ 143.6 billion in 2019.

2021 Ford F-150 tremor

ford

The F-150 Tremor has special badge and design elements, as well as additional off-road capabilities, including improved suspension and shock absorbers and a “bash plate” to protect the vehicle’s chassis. It also adds 33-inch off-road tires mounted on matte 18-inch wheels, 1-inch width and all-wheel drive as standard. The vehicle is powered by Ford’s 3.5 liter V6 engine and 10-speed automatic transmission.

Ford hasn’t released pricing for the F-150 Tremor, but it could be somewhere between a similarly-featured model with its current off-road package of around $ 45,000 and Ford’s 2020 F-150 Raptor Performance Truck which sells at $ 53,455 Dollar starts.