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Health

You Can Bid on NFTs Tied to Nobel Prize-Profitable Discoveries

How much will someone be willing to pay for a few pages of quarter-century-old bureaucratic university paperwork that have been turned into a blockchain-encoded piece of digital art?

The University of California, Berkeley, hopes quite a bit, and it is about to find out.

Berkeley announced on Thursday that it will auction the first of two digital art pieces known as nonfungible tokens, or NFTs, next week. The object being offered is based on a document called an invention and technology disclosure. That’s the form that researchers at Berkeley fill out to alert the university about discoveries that have potential to be turned into lucrative patents.

The title of the invention, from 1996, is “Blockade of T-Lymphocyte Down-Regulation Associated with CTLA-4 Signalling.”

The university hopes that potential bidders will be attracted to an early description of a revolutionary approach to treating cancer developed by James P. Allison, then a professor at Berkeley. He found a way to turn off the immune system’s aversion to attacking tumors and he showed that it worked in mice.

That advance eventually led to the creation of Yervoy, a drug for the treatment of metastatic melanoma, and Dr. Allison, who is now at the MD Anderson Cancer Center at the University of Texas, shared the Nobel Prize in Medicine in 2018.

Thus, the Berkeley disclosure form could be thought of as the scientific equivalent of Mickey Mantle’s rookie baseball card — a memento of the beginnings of greatness.

“I think of it almost as a history of science artifact,” said Richard K. Lyons, the chief innovation and entrepreneurship officer at Berkeley. “Imagine somebody saying, ‘I want to own the NFTs for the 10 most important scientific discoveries of my lifetime.’”

A 24-hour auction of the NFT of Dr. Allison’s invention disclosure will take place as early as June 2 using Foundation, an NFT auction marketplace that uses Ethereum, the cryptocurrency network of choice for NFT collectors.

Eighty-five percent of the proceeds will go to Berkeley to finance research, the remainder to Foundation. If the piece is later resold, Berkeley will receive 10 percent of the sale and Foundation 5 percent.

Because the making of an NFT requires a lot of computing power, part of the money the university earns from the NFT sale will be used for carbon offsets to compensate for the energy consumed, Berkeley officials said.

The second NFT that Berkeley plans to auction in the coming weeks will be the disclosure form describing the CRISPR-Cas9 gene editing invention by Jennifer A. Doudna, a professor of molecular and cell biology at Berkeley. She shared the 2020 Nobel Prize in Chemistry with Emmanuelle Charpentier of the Max Planck Unit for the Science of Pathogens for their work on the technique.

NFTs have become trendy collectibles in recent months. A unique code embedded in a digital image or video serves as a record of its authenticity and is stored on a blockchain, the same technology that underlies digital currencies like Bitcoin. NFTs can then be bought and sold, just like baseball cards, and the blockchain ensures they cannot be deleted or counterfeited.

A dizzying array of documents, far beyond traditional works of art, have been sold as NFTs. Jack Dorsey, the founder of Twitter, sold an NFT of his first tweet for $2.9 million. Kevin Roose, a New York Times columnist, sold an NFT of his article about NFTs for more than half a million dollars. (The money went to The Times’s Neediest Cases Fund.)

The pages of Dr. Allison’s disclosure form, drawn from the Berkeley archives, make for mostly dry reading. There is a July 11, 1995, letter from Carol Mimura, a licensing associate at Berkeley, thanking Dr. Allison for contacting the university’s office of technology licensing and asking him to fill out some forms. Another page includes Berkeley’s patent policy.

The documents reflect quaintly archaic technologies used in the mid-1990s — typewriters, fax machines and handwritten notes. “I am scrambling to protect patentable matter before late July,” reads a memo from Dr. Mimura, now the assistant vice chancellor for intellectual property and industry research alliances.

A fax from Dr. Allison to Dr. Mimura includes a simple chart with three lines and 21 data points. “Carol — This is the data that has got us excited,” Dr. Allison has scribbled.

His research group was experimenting with colon cancer in mice, and blocking CTLA-4 — a protein receptor that acts as an on-off switch for the immune system — “led to the rejection of the tumor in 5/5 mice,” Dr. Allison wrote.

Until now, these forms, filed away, unseen, have had no value, Dr. Allison concedes.

“That very first exposure to the world is sort of like, ‘This is the invention disclosure,’” he said. “But once they’ve served that purpose, historically, they get no attention.”

The NFT idea was the brainchild of Michael Alvarez Cohen, director of innovation ecosystem development in Berkeley’s intellectual property office. He said part of the idea came after the publication of “The Code Breaker” by Walter Isaacson, a biography of Dr. Doudna. His friends and relatives told him that they had not known that much of the gene editing technology had originated at Berkeley.

“So I was kind of like, ‘Maybe we should post excerpts from the invention disclosure to help promote this,’” he said.

At the same time, he was following news about blockchain and NFTs.

“Then about a month ago, I put the two together,” Mr. Cohen said. Take the invention disclosures about Nobel-winning research like CRISPR, turn them into NFTs, “and drive awareness and also fund research by auctioning the NFTs.”

He sat on the idea for a while.

“I come up with a lot of ideas,” Mr. Cohen said. “Some of them are bone-headed and everything.”

Just over two weeks ago, he started discussing it with his colleagues, and quickly a plan fell into place. In addition to CRISPR, they decided to highlight Dr. Allison’s work.

The Allison NFT is more than a simple digital document. “It’s a combination of a lab notebook and digital art,” Mr. Cohen said. A single image includes 10 pages but one can zoom in and read the documents. “I really wanted to preserve the ability to read the history in addition to viewing the beauty of the image,” he said.

The designers of the NFT also included subtle nods to the initial resistance to Dr. Allison’s ideas. The pages are all slightly tilted, because “people looked at him askew,” Mr. Cohen said. “There’s a lot of little things like that in the art.”

Dr. Lyons was reluctant to predict how much the artwork would fetch at auction. “I’d be surprised if it went for less than $100,000,” he said. “It could go into seven figures. This is a new category, and it’s hard to price anything that is a new category.”

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Business

Will NFTs Remodel Tattoos Into Bankable Artwork?

Top tattoo artists are in great demand. Her work is displayed on some of the most visible properties in the world: LeBron James’ shoulders, Scarlett Johansson’s back, Post Malone’s face.

However, you cannot hang tattoos in a gallery or auction them off at Sotheby’s. They live and die (unless previously removed) with their owner. It also means that the most sought-after tattoo artists are still paid by the hour, just like many during their training who adorned the biceps of sailors and bikers.

Artists generally don’t get paid by the hour, said Scott Campbell, 44, a Los Angeles tattoo artist who inked Robert Downey Jr., Jennifer Aniston and Marc Jacobs. “Musicians don’t get paid for how long it takes to create a song. You would never go into a gallery and think, “How long did it take the artist to paint it? I’ll pay him for his time. ‘”

Mr. Campbell, who works with fellow tattoo artists like Mark Machado (known as Mr. Cartoon) and Brian Woo (Dr. Woo), wants to change that equation.

This week, Mr. Campbell is opening All Our Best online marketplace, where tattoo artists can offer their designs as permanent, tradable goods in the form of NFTs.

To update: An NFT, which stands for non-fungible token, is basically a digital authenticity stamp that, like cryptocurrency, can be bought, sold or traded on a blockchain. This is a far cry from the tattoo world, where the stars of the field cap their earnings at around $ 1,000 an hour for a one to three hour session, even when working on Hollywood stars.

In this new marketplace, customers acquire exclusive rights to the design of the tattoo, not the tattoo itself. “I’m selling you an idea instead of hours of my life,” said Mr. Campbell, who has blurred the line between tattoo and fine art for years and showing his tattoo-inspired sculptures and paintings at galleries and art fairs. “The NFT is basically a digital baseball card.”

As a benefit of ownership, buyers get a guaranteed spot at the tattoo artist – no small matter as it can be nearly impossible to book top tattoo artists for those outside of the celebrity orbit.

But this is not absolutely necessary. Some owners may choose to keep their skin virgin.

In theory, NFT tattoo owners could even hire another tattoo artist to apply the ink while still claiming the work as a family tree original. (Copying tattoos without the artist’s permission is a common problem.)

To begin with, All Our Best will only feature a handful of well-known artists: Mr. Campbell, Mr. Cartoon, Dr. Woo, Grime, Sean from Texas and Tati Compton. Mr. Campbell plans to expand the list and eventually open the marketplace for any tattoo artist to sell work.

He’s not the only tattoo artist who sees an opportunity in blockchain. For example, an artist in Portland, Me., Named Brad Wooten, sells photos of digitally designed tattoos as NFTs.

The earning potential is considerable. Prices for the first round of NFT tattoos on All Our Best range from $ 1,000 to $ 10,000. Blockchain technology also enables artists to charge a 10 percent license fee every time a work is resold.

Customers can also benefit when the work increases in value, as opposed to the current setup where “the only thing they get out of the business is an Instagram post and some boastful rights,” Campbell said. “They actually have something to keep and pass on to their children, that has a life that is not just what will be sunburned and hazy 10 years from now.”

Categories
Business

NBA union government leads talks to assist gamers earn more money from NFTs

Joi Garner, Executive Vice President and General Counsel of THINK450, the licensing and marketing subsidiary of the National Basketball Players Association.

Source: Joi Garner

The National Basketball Association and its players union will soon benefit from the rise of the NFTs, and union officer Joi Garner leads one side of the discussion.

The league and the National Basketball Players Association are negotiating with Dapper Labs to rerun a 2019 license agreement. Dapper is the creator of the popular NFT brand, NBA Top Shot. Garner is Executive Vice President and General Counsel of Think450, the licensing and marketing arm of NBPA. She said the renewal talks piqued the players’ interest.

“It’s probably the most requested license agreement [among players]”Garner told CNBC.

Garner, who is the negotiator for NBPA deals discussions, was unable to reveal details of the discussions with Dapper for privacy reasons. But she said the union would maximize player value as NFTs grew in popularity.

The NBA licenses clips to Dapper Labs, which they digitize and convert into a limited number of NFTs to increase the scarcity of their top shot product. Some NFTs offer highlights in different angles and digital graphics. And many of the NFTs are sold out.

In licensing agreements, leagues and unions usually receive a percentage of revenue from the sale of an intellectual property company’s product. And it’s not uncommon for a stake to be included in deals either.

In 2017, the NBA granted players their naming, image, and likeness rights so that the NBPA could also coordinate rights money. As a result, companies must enter into dual agreements with the NBA and NBPA in licensing deals.

According to a report on blockchain news site CoinDesk, Dapper Labs is worth more than $ 7.5 billion after a recent fundraiser. In a February CNBC article, the company said NBA Top Shot products generated over $ 230 million in revenue.

With these figures, the NBPA gets a good overview of the income generated. Garner joked that she needs to get this agreement right, adding the union-hired technical advisors to provide input on the future of the NFTs.

“The pressure on this deal ensures we are getting the greatest possible value for the players,” said Garner. “What we don’t want is to take out jewelry insurance” or take less money now for a product that will generate more in the future.

Aim for $ 200 million

Against the background of contract negotiations, Garner joined the NBPA in 2018 under Think450 President Payne Brown. The unit was created to increase sales for players who take advantage of licensing and marketing agreements. Most recently, Garner has signed union agreements with companies like Kia and DoorDash.

The Think450 unit is slated to generate $ 200 million over the next few years, and Garner will play a major role.

“The goal for Payne when he joined us in 2018 was that he wanted to double sales in five years. That’s a big goal, but he hasn’t forgotten, and neither have I,” said Garner .

Garner said NBPA is reviewing content distribution offers for three projects, including a documentary covering Vince Carter’s final season and the 2020 pandemic season. This documentary features behind-the-scenes footage of the NBA’s NBA campus by a production team from Pop stars Beyonce were filmed.

“This story we’re finalizing is about to hit the market,” Garner said, adding that the film project will be finalized with the April 2021 ruling in the trial of former police officer Derek Chauvin, convicted of the murder of George Floyd in May 2020.

Garner is also monitoring the CBD sector for licensing deals, but added that the NBPA would need to consult the NBA as products could contain marijuana, which is still banned nationwide, although states are allowed to legalize it.

She said the Think450 will be in “hyper-growth mode” for the remainder of 2021. However, before it looks to the future, completing the renewal with Top Shot is a top priority.

“Confusing that wouldn’t do me any good,” said Garner. “Everyone is watching. I think the industry is also watching how this works and whether NFTs will stay here.”

Correction: This article has been updated to reflect that former police officer Derek Chauvin was convicted of the murder of George Floyd.

Categories
World News

NYSE launches ‘First Commerce’ NFTs of Spotify, Snowflake and extra

People walk past the New York Stock Exchange (NYSE) the morning the music streaming service Spotify begins trading stocks on the NYSE on April 3, 2018 in New York City.

Spencer Platt | Getty Images

The New York Stock Exchange announced Monday that it would launch “First Trade” NTs to commemorate the true first trade of six stocks in the public markets.

NFTs, or non-fungible tokens, are a type of digital asset created to track ownership of a virtual object using blockchain technology. Such unique items can be works of art or sports cards.

During a company’s public debut, the exchange handles over 350 billion order, quotation, and trade messages in its markets on its busiest days, NYSE President Stacey Cunningham said in a LinkedIn post.

Each message is recorded in the central office’s digital ledger.

“Only one of these messages marks the NYSE First Trade: the very moment a company goes public and allows others to share in its success,” said Cunningham. “The NYSE First Trade NFT is a reminder of that unique moment in a company’s history.”

The NYSE’s first class of NFTs represent the first trading of Spotify, which made its first direct listing on the exchange.

With a direct listing, a company makes its debut by selling existing shares directly to the public rather than using intermediaries.

The exchange’s NFT offerings also include Snowflake, the largest software IPO of all time, as well as Unity, DoorDash, Roblox and Coupang, the largest IPO of 2021 to date.

NFTs are enjoying growing popularity this year, along with a surge in the values ​​of digital currencies like bitcoin and ether. The market is growing rapidly and some digital collectibles are selling for millions of dollars.

Jack Dorsey, CEO of Twitter, sold the first tweet for over 2.9 billion US dollars on the “Valuables” platform of the blockchain company Cent. Meanwhile, Christie’s auction house was looking for offers for a virtual work by artist Beeple, which eventually sold for $ 69 million.

Investors can access NYSE NFTs at crypto.com

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– with reports from CNBC’s Ryan Browne.