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Health

Edward Jenner Pioneered Vaccination. Will His Museum Survive a Pandemic?

BERKELEY, England – It has been named the birthplace of modern day vaccination.

More than 220 years ago, when they received the first vaccine against smallpox, people in an English village stood in front of a small wooden hut to have their arms scratched with a lancet.

The pioneering local doctor who administered the vaccine, Edward Jenner, called the humble building in his garden the “Temple of Vaccinia,” and it was from there that a public health movement developed that declared smallpox eradicated worldwide in 1980 .

But a new scourge has left this place – where the gnarled wooden walls of Dr. Jenner’s hut still stands in a house and garden museum dedicated to his legacy – and his future closed to the public on shaky ground. Although Dr. Jenner’s work has been cited repeatedly as the world headed for a coronavirus vaccine, the museum struggled to survive in its former home.

“I think the problem has been museum underfunding in this country for many, many years,” said Owen Gower, the manager of Dr. Jenner’s house, museum and garden. “Covid has really shed light on these issues, as it has with so many different problems.”

The museum is among the many independent cultural heritage sites across the UK to stand on this fringe since last year, as one of their main sources of income – visitors – was cut off when pandemic restrictions closed their doors.

Some could open for a few months in the summer and fall, others, like Dr. Jenner’s house, unable to take necessary action in a tight space with limited budgets, remained closed.

A look in the museum’s guest book reveals the final handwritten notes from February 2020. One of the surnames is accompanied by an all-too-familiar drawing of the spiked sphere of a virus, scribbled by a child’s hand.

Even before the pandemic, Dr. Jenners Museum struggling to find financial stability. Mr. Gower is the only full-time employee; A few part-time workers and dozens of volunteers keep the museum going.

“It’s always been a tough sell,” said Gower of the small museum in the sleepy country town of Berkeley, which is on a quiet lane off the beaten track in the UK.

Most visitors are local, although there are occasional medical fans who make their way from further afield into town on the River Severn north of Bristol.

The building was converted into a museum as a private home in the 1980s after centuries. The handful of rooms are filled with Mr. Jenner’s personal effects. Folding glasses, a strand of hair, lancets and medical drawings crowd into small glass showcases, while the displays on the upper floor are reminiscent of the march to eradicate smallpox.

One recent morning this month, Mr Gower was walking around the museum grounds, pondering how the pandemic has given him a new personal appreciation for the place as he sees parallels with the current vaccination campaign.

Updated

March 29, 2021, 10:36 p.m. ET

“Some people would have been very excited, hopeful, others probably a little more nervous,” he said of those who met Dr. Jenner from the 1790s onwards to scratch his lancet, a small medical blade.

Dr. Jenner’s vaccine is based on a technique called variolation, which has been practiced in Africa and Asia for centuries, and his approach was also based on local knowledge. His vaccine used samples of the milder disease, cowpox – as it had long been known in his rural community that women exposed to the disease in dairies were immune to smallpox.

The museum managed to scratch by 2020 even with the doors closed, thanks in part to a huge fundraiser at the start of the pandemic.

The UK government this month announced an increase in its Culture Restoration Fund by £ 300 million, or $ 412 million in its annual budget, and there are more immediate grants to provide critical backstops.

Most funding available, however, focuses on immediate aid rather than long-term planning, and last year’s fundraiser that saved the Jenner Museum from imminent closure made it out of the question for most programs.

With the coronavirus vaccine rollout in the UK going smoothly and the number of new infections after a winter of lockdown giving way to a summer of freedom, Mr Gower hopes he’ll soon be welcoming the first visitors to the museum again as the Albertine roses that the Crawl up the facade of the building, begin to bloom.

There are around 2,500 independent museums and heritage sites across England, often full of niche collections like the one in Dr. Jenner’s house. Last year, emergency funding kept the entire sector afloat, said Emma Chaplin, director of the Association of Independent Museums.

“Many museums spent their reserves last year when the focus was obviously on survival,” said Ms. Chaplin. But after weathering the immediate pandemic storm, the sites will need support this year and likely next year to survive, she added.

As the Jenner Museum reopens, Mr Gower is hoping to update the exhibits to include new relevant topics as the coronavirus pandemic wakes up. Mr Gower believes the museum’s namesake would have endorsed this if he had told the fuller history of vaccination around the world and highlighted the many contributions to life-saving medicine.

“We are very keen to move away from the idea that there is a hero in the history of vaccination,” said Gower, noting that Dr. Jenner’s breakthrough “was based on the work of other people”.

Mr. Gower believes that Dr. Jenner’s focus on collaboration – he never patented his vaccine, offered it for free, and taught other doctors how to do the procedure – also offers lessons for the current age. And as nations look for limited vaccine supplies and anti-vaccine campaigns take hold, the story of how we got here is more important than ever.

“He’s done remarkable things – and the number of lives saved and changed by vaccinations – it all started here,” Gower said. “But I think it’s also the idea that not only is it a thing of the past, but it also lasts.”

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Business

Cadillac reboots ‘Edward Scissorhands’ with Winona Ryder

In a 60-second Super Bowl ad for Cadillac, Timothée Chalamet as Edward Scissorhands’ son Edgar and Winona Ryder star as Kim, who is also Edgar’s mother.

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More than 30 years after starring Johnny Depp in Edward Scissorhands, actress Winona Ryder is repeating her role as his love interest in the 1990 film for a Super Bowl commercial for Cadillac.

The 60-second commercial, which was released on Sunday morning, featured Ryder as Kim and the mother of Edgar Scissorhands, the son of Depp’s character who had large metal scissors for his hands. Edgar, played by Timothée Chalamet, inherited his father’s hands and the challenges that came with them.

Throughout the ad, Edgar struggles to function in everyday society due to his scissorhands (he’s a pretty good sandwich artist, however). Ryder relates the ad as Kim, who in one scene sees her son playing a virtual reality racing game. That gives them the idea of ​​getting the presumably adolescent boy a Cadillac Lyriq Crossover, an upcoming fully electric vehicle from the company.

Why the Lyriq? Because it comes with GM’s Super Cruise driver assistance system, which drives hands-free on more than 200,000 miles of roads in the US and Canada. Edgar still has to drive on the city streets, but it would likely cause less damage to the driver’s cockpit on longer trips.

“It is rare that a job that you are proud of lives on after 30 years and evolves over time,” said Tim Burton, director of the original film, in a statement. “I’m glad to see Edgar deal with the new world! I hope it is fun for both the fans and those first introduced to Edward Scissorhands.”

According to Cadillac, Burton was involved in the filming and acted as an advisor.

Prior to the ad’s launch, GM’s chief marketing officer, Deborah Wahl described Super Bowl commercials as outstanding. This year in particular, she said everyone needs some humor after most considering a challenging year due to the coronavirus pandemic.

Will Ferrell will appear in GM’s upcoming Super Bowl commercial, an extension of the company’s “Everybody In” advertising campaign for electric vehicles.

GM

The Cadillac ad is one of two 60-second comedic ads that will air for the automaker during the Super Bowl. The other spot – called “No Way, Norway” – shows actor Will Ferrell, who brings comedians Kenan Thompson and Awkwafina together to fight Norway for all-electric vehicles.

GM launched a new corporate-level advertising campaign last month – the first in more than a decade – that focused on the automaker’s electric vehicle efforts, including 30 new models worldwide by 2025, including the Cadillac Lyriq in the first quarter of next year.