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Clorox weighs product value will increase to counter inflationary prices

Clorox is considering higher shelf prices for its cleaning products as the company faces inflationary costs.

Speaking to Jim Cramer in an appearance on CNBC Friday, CEO Linda Rendle told Jim Cramer that the bleach maker, whose sales have accelerated amid the ongoing health crisis, is facing higher costs for supplies such as resin and transportation.

“We will activate our long-term cost savings program and ensure that we implement this in all areas of the business,” she told Mad Money. “We are seeing price increases although we are very measured and take a category-wise approach, and we will of course focus on innovation and margin-enhancing innovation.”

Rendle, who has headed Clorox since September, predicts that the inflationary environment will persist beyond the current quarter. She expects some costs to be cut as other temporary expenses related to Covid-19 decline and the global economy recovers.

The Federal Reserve said it would not act on inflation until the labor market recovers losses from Covid-19 lockdowns.

“We are oriented towards the long term,” said Rendle. “We will manage this difficult cost environment, but we are confident that we can accelerate long-term profitable growth.”

Clorox reported mixed results for the third quarter of its fiscal year on Friday morning. Revenue was unchanged from a year earlier, driven by four-quarters of the double-digit growth sparked by the pandemic. The stock fell nearly 2% to $ 182.50 during the session.

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Business

Clorox increasing manufacturing of disinfectant wipes amid Covid: CEO Linda Rendle

Linda Rendle, CEO of Clorox, told CNBC on Friday that the company had further increased the production of its disinfectant wipes to meet the increased demand from the global Covid crisis as early as the second year.

“We made about 1 million canisters of wipes in the last quarter and brought them to stores every day,” said Rendle at Closing Bell. “This quarter we have up to 1.5 million canisters per day and will continue to expand these when we bring new capacities online in the next few months.”

Consumers stocked up on various cleaning products during the pandemic, which, despite efforts to ramp up production, led to supply bottlenecks for items such as Clorox wipes. In December, Clorox chief operating officer Eric Reynolds told NBC News that the limited availability may last until “mid-2021”.

Clorox has raised its full-year revenue forecast following its quarterly report earlier this month. The company now expects revenue to grow between 10% and 13% in fiscal 2021, up from previous projections of 5% to 9% growth.

The number of coronavirus cases has been falling recently and Covid vaccines are becoming more and more accessible, leading to optimism that the acute phase of the pandemic will soon be over. For Clorox, Rendle said the rosier sales picture was partly due to a shift in people’s view of sanitation as a result of the health crisis.

“This is true here in the US, but really all over the world. People focus on cleaning and more on safety and well-being, not just on work,” said Rendle, who took over the management of the household products manufacturer in September. She had served as President of Clorox.

Before the coronavirus pandemic, a trend in the detergent industry was a quest for more sustainability and transparency. To this end, Clorox launched compostable cleaning wipes in January 2020. However, according to Rendle, production had to be halted due to Covid, as products that could be manufactured faster were given a higher priority.

“We will be bringing these compostable wipes back and we expect them to be a large part of our portfolio as we move forward,” she said.

Clorox shares fell 1.37% to $ 187.05 apiece on Friday. Based in Oakland, Calif., Its shares rose 13.5% over the past 12 months.