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Business

You’ve Seen a Bodega Cat. How A few Barber Store Rooster?

Yes, New York’s beloved bodega cats are internet famous. An Instagram account dedicated to chronicling the friendly cats who live in corner deli shops and serve as both exterminators and entertainers has more than 400,000 followers. But these aren’t the only animals that make small neighborhood businesses their home. There’s the dove, which became the unofficial laundromat mascot. The rescue parrots keeping everyone company in a liquor store. And the rooster that helps a barber ward off homesickness.

At a challenging time for small businesses, staying a foot or four ahead of the competition is crucial. And Shop Pets are helping on that front. You can turn a store into a community facility. You befriend customers and become a reason for them to stop by. For owners, pets bring family to the workplace and help stave off loneliness during breaks in the day. Animals can also lead to additional attention, essentially free advertising.

“The customer gets an unforgettable experience, and the interaction can inspire customers to share their experiences on social channels,” said Lisa Apolinski, a digital strategy expert who works with small businesses.

While the animals in the store have many fans and offer a marketing boost, not everyone is thrilled with a bird in Aisle 3. The downside: “One of my employees is afraid of feathers,” she said.

Fausto Stilo, owner
milk candy, rooster

Ever since Fausto Stilo opened his barbershop in Sunset Park, Brooklyn, in 2000, roosters have made their home there too. Each bird, he said, is a tribute to his late older brother, who raised roosters and gave him his first bird when he was a child. The current resident rooster is called Dulce De Leche.

Teachers at the neighboring Charles O. Dewey Intermediate School 136 use Mr. Stilo and Dulce De Leche as subjects for class projects. “It makes me happy when the kids come to the window,” said Mr. Stilo. “Even when they finish school, they come first to see the chicken or to say hello to me.”

Neighborhood people also stop by to see his birds. “When they come and see it, the chickens give them a flashback home,” Mr. Stilo said.

Immigrants from all over the world – Puerto Rico, where he’s from, Russia, Poland – have told him that the animals remind them of where they came from.

“If they tell me that, it’s like I’m making their day,” he said. “And that’s why I’m even happier when they compliment me on the chicken.”

Joe Franquinha and Liza Franquinha, owners
Franklin, pot-bellied pig

The Crest Hardware & Urban Garden Center in Williamsburg, Brooklyn is a place for animal lovers. And Franklin the pig.

“People like to shop where they feel welcome,” says Joe Franquinha, who owns the store with his wife Liza. “You’re like, ‘Oh, I can take my dog ​​out and do these errands because Crest loves animals.'”

And the customers, in turn, love one animal in particular: Franklin.

“He has his own weird little cult following of customers who are happy to come in and see him or ask and see how he’s doing,” Mr Franquinha said.

“When we did the Crest Hardware Art Shows, it was always artwork about or made with hardware. He was the muse of many people.”

John Youngaitis, owner
Pablo, milk snake
Sparkling African gray parrot

“Sparky is like my companion because she talks all day,” John Youngaitis said of the pet parrot, who spends time with him at his taxidermy studio in Queens. “She hangs out with me. I work, she sits on my shoulder. So yes, there is definitely a connection.”

Sparky is more talkative than Pablo.

“The snake is only decoration,” said Mr. Youngaitis. “Something exotic and cool, and it kinda works.”

Pablo goes well with everything else in a taxidermy shop: “I like all animals, living and dead,” said Mr. Youngaitis. “To me, it’s all nature.”

Eli Mashieh, owner
Nine Exotic Birds

Eli Mashieh sells wine and spirits at his store in Great Neck, Long Island. He also runs a parrot rescue in the same location.

Mr. Mashieh frequently posts on Craigslist looking for more parrots, always with the disclaimer: “Please do not contact me regarding the purchase of my birds. My birds are my children and my life. ”⁠

“Parrots are very social and intelligent animals,” he said. “Just like a toddler, they need to be with their owner when they’re awake. It keeps them mentally active and happy.”

He added, “Ever since I’ve been doing bird rescues, I’ve seen parrots stay home alone in their cage all day.” Mr. Mashieh doesn’t even do that in the store. “I don’t keep my birds in cages. I only use the cage when they are sleeping.”

Owner Maria Gomez
Petra, pigeon

Petra the pigeon came to Glo Laundromat in Ridgewood, Queens as an injured fledgling. Now she’s a star.

“She brought more tourists or customers to our store without knowing that she was advertising,” said Juan Carlos Salgado, who works at the laundromat owned by his mother, Maria Gomez. Guests only stop by to see Petra or take pictures with her.

Ms. Gomez is known in the neighborhood as “the pigeon lady” and she is often sent birds for rehabilitation. “Whenever a pigeon can’t fly,” said her son, “bring it here.”

Petra is “part of the family. She’s always watching,” Mr. Salgado said. “My mom says to her, ‘When I’m not here, Petra, you’re the woman in business.'”

Gale Mayron, owner
Gertie, Taube

The white dove outside a Brooklyn gift shop needed a rescue. Now her name is Gertie and she lives in the shop.

“I love talking to her,” said Gale Mayron, who owns the Jao Social Club store. “We’ll give her a bird bath. We’ll make sure she’s well fed. She has freedom – she is not locked in a cage.”

She added, “She seems happy and I just fell in love with her.”

After doing some research, Ms Mayron learned that Gertie is a type of pigeon bred to be released at weddings or funerals. “These aren’t wild birds,” she said. “She will be killed outside.”

Categories
Health

Did My Cat Simply Hit On Me? An Journey in Pet Translation

My cat is a bona fide chatterbox. Momo will meow when she is hungry and when she is full, when she wants to be picked up and when she wants to be put down, when I leave the room or when I enter it, or sometimes for what appears to be no real reason at all

But because she is a cat, she is also uncooperative. So the moment I downloaded MeowTalk Cat Translator, a mobile app that promised to convert Momo’s meows into plain English, she clammed right up. For two days I tried, and failed, to solicit a sound.

On Day 3, out of desperation, I decided to pick her up while she was wolfing down her dinner, an interruption guaranteed to elicit a howl of protest. Right on cue, Momo wailed. The app processed the sound, then played an advertisement for Sara Lee, then rendered a translation: “I’m happy!”

I was dubious. But MeowTalk provided a more plausible translation about a week later, when I returned from a four-day trip. Upon seeing me, Momo meowed and then purred. “Nice to see you,” the app translated. Then: “Let me rest.” (The ads disappeared after I upgraded to a premium account.)

The urge to converse with animals is age-old, long predating the time when smartphones became our best friends. Scientists have taught sign language to great apes, chatted with gray parrots and even tried to teach English to bottlenose dolphins. Pets — with which we share our homes but not a common language — are particularly tempting targets. My TikTok feed brims with videos of Bunny, a sheepadoodle who has learned to press sound buttons that play prerecorded phrases like “outside,” “scritches” and “love you.”

MeowTalk is the product of a growing interest in enlisting additional intelligences — machine-learning algorithms — to decode animal communication. The idea is not as far fetched as it may seem. For example, machine-learning systems, which are able to extract patterns from large data sets, can distinguish between the squeaks that rodents make when they are happy and those that they emit when they are in distress.

Applying the same advances to our creature companions has obvious appeal.

“We’re trying to understand what cats are saying and give them a voice” Javier Sanchez, a founder of MeowTalk, said. “We want to use this to help people build better and stronger relationships with their cats,” he added.

To me, an animal lover in a three-species household — Momo the cranky cat begrudgingly shares space with Watson the overeager dog — the idea of ​​a pet translation app was tantalizing. But even MeowTalk’s creators acknowledge that there are still a few kinks to work out.

A meow contains multitudes. In the best of feline times — say, when a cat is being fed — meows tend to be short and high-pitched and have rising intonations, according to a recent study, which has not yet been published in a scientific journal. But in the worst of times (trapped in a cat carrier), cats generally make their distress known with long, low-pitched meows that have falling intonations.

“They tend to use different types of melody in their meows when they try to signal different things,” said Susanne Schötz, a phonetician at Lund University in Sweden who led the study as part of a research project called Meowsic.

And in a 2019 study, Stavros Ntalampiras, a computer scientist at the University of Milan, demonstrated that algorithms could automatically distinguish between the meows that cats made in three situations: when they were being brushed, while waiting for food or after being left alone in a strange environment.

MeowTalk, whose founders enlisted Dr. Ntalampiras appeared after the study, expands on this research, using algorithms to identify cat vocalizations made in a variety of contexts.

The app detects and analyzes cat utterances in real-time, assigning each one a broadly defined “intent,” such as happy, resting, hunting or “mating call.” It then displays a conversational, plain English “translation” of whatever intent it detects, such as Momo’s beleaguered “Let me rest.” (Oddly, none of these translations appear to include “I will chew off your leg if you do not feed me this instant.”)

MeowTalk uses the sounds it collects to refine its algorithms and improve its performance, the founders said, and pet owners can provide in-the-moment feedback if the app gets it wrong.

In 2021, MeowTalk researchers reported that the software could distinguish among nine intents with 90 percent accuracy overall. But the app was better at identifying some than others, not infrequently confusing “happy” and “pain,” according to the results.

And assessing the accuracy of a cat translation app is tricky, said Sergei Dreizin, a MeowTalk founder. “It’s assuming that you actually know what your cat wants,” he said.

I found that the app was, as advertised, especially good at detecting purring. (Then again, so am I.) But it’s much harder to determine what the calls mean in each category — if they carry a consistent meaning at all — without actually having a way of, you know, communicating with cats. (Cat-ch-22?)

After all, the precise purpose of purring, which cats do in a wide variety of situations, remains elusive. MeowTalk, however, interprets purrs as “resting.”

“But to be candid,” Mr. Sanchez said, “it can mean. …” He rephrased. “We don’t know what it means.”

At times I found MeowTalk’s grab-bag of conversational translations unsettling. In one moment, Momo sounded like a college acquaintance responding to a tossed-off text message: “Just chilling!” In another, she became a Victorian heroine: “My love, I’m here!” (This spurred my fiancé to begin addressing the cat as “my love,” which was also unsettling.) One afternoon I hoisted Momo off the floor and, when she mewed, glanced at my phone: “Hey baby, let’s go somewhere private! ”

“A lot of translations are kind of creatively presented to the user,” Dr. Ntalampiras said. “It’s not pure science at this stage.”

dr Schötz said that over the years she had seen several cat translation products, but that she had yet to find one that truly impressed her. “I’m looking forward to seeing something that really works, because that would be just brilliant,” she said.

In the meantime, Mr. Sanchez said he had also heard from users who had found an unexpected use for the app, which stores recordings of the meows it captures: listening to these recordings after their animal had died. It’s a “very magical experience,” he said.

Dogs could soon have their own day. Zoolingua, a start-up based in Arizona, is hoping to create an AI-powered dog translator that will analyze canine vocalizations and body language.

Dog owners have been overwhelmingly enthusiastic about the concept, said Con Slobodchikoff, the founder and chief executive of Zoolingua, who spent much of his academic career studying prairie dog communication. “Good communication between you and your dog means having a great relationship with your dog,” he said. “And a lot of people want a great relationship with their dog.”

(But not everyone, he added: “One small minority says, ‘I don’t think that I really want to know what my dog ​​is trying to communicate to me because maybe my dog ​​doesn’t like me.’”)

Still, even sophisticated algorithms may miss critical real-world context and cues, said Alexandra Horowitz, an expert on dog cognition at Barnard College. For instance, much of canine behavior is driven by scent. “How is that going to be translated, when we don’t know the extent of it ourselves?” dr Horowitz said in an email.

The desire to understand what animals are “saying,” however, does not seem likely to abate. The world can be a lonely place, especially so in the last few years. Finding new ways to connect with other creatures, other species, can be a much needed balm.

Personally, I would pay at least two figures for an app that could help me know whether my dog ​​truly needs to go outside or just wants to see if the neighbor has put bread out for the birds. (Maybe what I really need is a canine lie-detection app.) For now, I will simply have to use my own judgment and powers of observation.

After all, our pets are already communicating with us all the time, Dr. Horowitz noted. “It’s far more interesting to me to learn my own dog’s communications,” she said, “especially the idiosyncrasies that are formed between particular people and particular animals, than pretend that an app can — presto! — translate it all.”

Categories
Business

Why an Animated Flying Cat With a Pop-Tart Physique Offered for Nearly $600,000

The emerging market for these items reflects a remarkable, tech-savvy move by digital content developers to financially connect with their audiences and eliminate middlemen.

Some NFT buyers are collectors and fans showing off what they bought on social media or on screens in their homes. Others are trying to make money quickly as cryptocurrency prices rise. Many see it as a form of entertainment that combines gambling, sports card collecting, investing and day trading.

The staggering NFT sales prices have created some of the same confusion and ridicule that has long plagued the cryptocurrency world, which has endeavored to make good use of its technology beyond forex trading. And there is uncertainty about the stability of values, as many transactions use cryptocurrencies, the value of which has fluctuated significantly over the past two years.

But true believers remind people that most of the big tech things – from Facebook and Airbnb to the internet itself to cell phones – often look like toys.

“A lot of people are cynical about things like this,” said Marc Andreessen, venture capital investor at Andreessen Horowitz, in a discussion on the Clubhouse social media app earlier this month. But people don’t buy things like sneakers, art, or baseball cards for the value of their materials, explained he and partner Ben Horowitz. You buy them for their aesthetics and their design.

“A pair of sneakers worth $ 200 is about $ 5 in plastic,” Andreessen said.

“You’re buying a feeling,” added Mr. Horowitz.

The market for NFTs began to revive last year. In 2019, more than 222,000 people quadrupled in sales worth $ 250 million, according to Nonfungible.com, which is tracking the market. With day trading rising alongside the stock market during the pandemic, investors have been looking for riskier and more esoteric places to make money, from sneakers and streetwear to wine and art.

Categories
Entertainment

Megan Thee Stallion, Doja Cat Be a part of Ariana Grande’s “34+35”

If you thought Ariana Grande’s original version of “34 + 35” was exciting, wait to see the music video of the remix. The Positions The singer has officially stopped working with Megan Thee Stallion and Doja Cat and phew, those rap verses and outfits! Grande teased fans for the first time with the upcoming song on Jan. 13, alluding to two mysterious collaborators with people on a tailspin trying to guess who they were. The next day, she revealed her featured artists who are arguably two of the biggest names in the music industry right now. We shouldn’t be surprised; Both Megan and Doja Cat are known to have some deliciously sexy lyrics, and “34 + 35” could only benefit from their presence.

The song is the second track on Grande’s PositionsIf you haven’t already solved the rather pointed math equation – but how could you miss it with these lyrics – the title is a clever nod to a sex position: 69.Be sure to take a nice breath before you watch the music video above .