Categories
Business

How the Pandemic Modified Sabine Roemer’s Jewellery Enterprise

LONDON – disturber, fixation, opportunity. The pandemic was all of that and more for jewelry fans and designers.

Just ask Sabine Roemer.

The German-born designer has two brands: the high jewelry line that bears her name (one-offs priced at £ 10,000 or around $ 14,095) and Atelier Romy, which has trendy pieces like stackable chain necklaces and ear-party studs Sold online for £ 50 to £ 500.

And now with England easing restrictions, both lines are evolving into direct-to-consumer businesses – more closely tied to their own identities as artisans.

“The workmanship is absolutely evident in everything Sabine does,” said Marisa Drew, a senior investment banker in London who has jewelry from both brands from Ms. Roemer. “There is always personality in her pieces, and she really approaches her designs with a story in mind.”

Ms. Drew said she likes Ms. Roemer’s convertible designs and her attention to detail, traits that resonate with Sarah Giovanna, a director of a private equity firm in London.

“She sits down with you and really creates something that suits you. For me, it’s all about flexibility, ”said Ms. Giovanna, who also carries both lines. “I work in a high-intensity environment and deal with large companies. I want pieces that I can dress up and down. Both brands deliver that. “

However, last year’s lockdown was “a moment of pause,” Ms. Roemer said, especially for Atelier Romy, which was only three years old when the pandemic broke out.

“I was forced to look at every single aspect of the business and not just trust others,” said the 41-year-old designer, admitting that she had focused on creation and clients. Suddenly, she couldn’t just help clients come up with tall jewelry like a pair of diamond and pearl earrings with 17-carat citrines or work on a philanthropic collaboration like the jeweled reproduction of a postage stamp she made for the Queen Elizabeth Scholarship Trust was created in 2017 to celebrate the Queen’s 65th anniversary on the British throne.

In March 2020, Ms. Roemer canceled her freight forwarder. She wasn’t entirely satisfied with the service and decided that it should be done in-house. “I packed, I shipped, and tied the ribbon around each box,” she said. “I had to learn everything – my accountant joked that it was like McDonald’s where you start in the kitchen and work your way up.” (A handwritten card is now included with every order.)

Ms. Roemer and her team also focused on Atelier Romy’s social media presence, creating stronger digital content and graphics that highlighted Ms. Roemer as the maker behind the jewels. She wouldn’t share sales numbers, but Ms. Roemer said buyers must have liked the changes as sales quintupled.

It’s the kind of online marketing that’s going to stay here, said Juliet Hutton-Squire, director of global strategy at Adorn, a jewelry market intelligence company.

When consumers couldn’t spend on travel, they spent more on luxury goods and capital goods. Fashion brands were well positioned to generate these revenues thanks to their early investments in digital media. “Brands with online presence or shop-able content on social media were even further ahead of the curve when cell phones became our way of shopping,” said Dr. Hutton-Squire explained. “It will just go on like this. We will not return from it. “

In many ways, Ms. Roemer’s early career, which began as a 15-year-old goldsmith apprentice in Germany, has now led to her role as a businesswoman and jeweler.

Making jewelry, she said, is not just about “tools, craft and creation” as she once imagined. “You quickly realized that you also have to be good at physics and mathematics, chemistry and chemistry. Fortunately, those were my favorite subjects at school. “

Atelier Romy trained her math brain even more. “I love data,” she said. “I find it fascinating to sit in lockdown at home and just look at data and who comes into the virtual shop.”

After graduating from Pforzheim Goldsmith and Watchmaking School in Germany, Ms. Roemer joined Stephen Webster, a London designer whom she admired as “a craftsman and not just a designer”.

Further work for other houses on Bond Street followed, as well as orders from private customers – the early 2000s became a golden era for Ms. Roemer’s high jewelry career. Her philanthropic work has also been recognized, particularly some custom-made items she made in collaboration with the Nelson Mandela Foundation, such as a gold, diamond and emerald bangle with the South African President’s prison number on it. Morgan Freeman wore the piece at the 2010 Oscars as a nominee for Best Actor for “Invictus”.

Ms. Roemer said the experience showed her how jewelry can be a form of storytelling. “The easy thing was to put in a bling diamond piece that grabbed attention, but I wanted to put Mandela’s story on the red carpet,” she said. “In the end, jewelry is emotional – you wear it on your skin every day. I don’t carry my grandmother’s purse every day, but I do wear her ring. It is very close to me and it really carries this emotional value. “

In the same year, her first high jewelry collection debuted at Harrods.

Atelier Romy – a name inspired by the birth of Ms. Roemer’s first daughter Romy – was developed as an affordable ready-to-wear line that can be sold exclusively online. “I wanted to portray something different,” she recalled. “Something with very bold designs, but still modern and timeless” – German for timeless – “depending on how you would superimpose it and make it your own.”

Valery Demure, the London-based brand consultant who represents several independent jewelers (but not Ms. Roemer) said, “Sabine interests me because she doesn’t come from a jewelry family. All she learned was through hard work and the fact that she has all of these skills. She is a woman with a real soul and purpose. “

That sense is becoming more and more relevant in a post-pandemic world. Ms. Hutton-Squire said the pandemic’s “forced pause button” highlighted the importance of sustainability and the environment, and prompted jewelers to trade more authentically online. For example, whether this was a playlist for meditation or sharing home recipes, “It wasn’t just about selling, selling, selling,” she said. “That really separated the authentic bands from the less authentic ones.”

This also explains the growing demand for handicrafts – something Ms. Roemer said she experienced prepandemic among some of the female customers of her high jewelry line. “They have a completely different attitude: to ask who did it and what it is. It’s less about the stone, how big it is and how big it is, ”said Ms. Roemer. “They only want to express themselves and their personality through jewelry.”

She brought the feeling online. Atelier Romy now has weekly drops of videos and footage of Ms. Roemer at the workbench cutting, soldering and shaping metal, always among her most popular posts. “Few people really know how jewelry is still made,” she said. “It was nice to bring people into the workshop and show them the process.”

In March, Ms. Roemer introduced Cornerstones, her first jewelry collection in more than 10 years. The extra time in Lockdown was a creative blessing, she said (“I always found the best pieces in the shop when you don’t have a plan”) and the nine pairs of earrings collection was a travel muse with multifunctional pieces like sea-inspired blue topaz, aquamarine, and diamond transformable earrings that Ms. Drew bought.

Ms. Roemer hopes to resume meeting customers from both brands who, thanks to the pandemic, feel more complementary than ever. “It’s like having two babies – you can’t choose a favorite baby, they are equally important,” she said. “But also completely different.”

Categories
Business

The Week in Enterprise: Crypto’s Crashes

Good morning and happy Sunday. Here’s what you need to know in business and tech news for the week ahead. — Charlotte Cowles

The crypto market had a rough week. Digital currencies saw several ugly crashes, with Bitcoin ending Friday nearly 30 percent below its price a week before. The plunge followed an announcement from China that effectively banned its financial institutions from providing services related to cryptocurrency transactions. (Elon Musk’s sudden about-face on Bitcoin probably didn’t help, either.) The volatility shook some investors’ confidence in crypto, which has ridden a seemingly unstoppable wave of popularity — and gained traction with mainstream investors — over the past year.

Texas, Oklahoma and Indiana joined more than a dozen other states that are ending federal pandemic unemployment benefits early, citing the need to incentivize people to get back to work. The decision will get rid of the $300-a-week supplement that unemployment recipients have been getting since March and were scheduled to receive through September. It will also end all benefits for freelancers, part-timers and those who have been out of work for more than six months. Some lawmakers believe that cutting off benefits will encourage more people to apply for jobs, but that’s not always the case — a persistent lack of child care has also prevented many parents from returning to work.

That bad habit of letting work emails dribble into your nights and weekends? It could actually kill you. Working more than 55 hours a week can cause premature death, according to a new study by the World Health Organization. Long hours — also known as overwork — are on the rise and are associated with an estimated 35 percent higher risk of stroke and 17 percent higher risk of heart disease compared with working 35 to 40 hours per week, researchers said.

In a push to boost federal tax revenue to fund infrastructure, the Biden administration is planning to give the Internal Revenue Service more money to chase down wealthy individuals and companies who cheat on their taxes. As part of the same effort to close tax loopholes, the U.S. Treasury Department is trying to convince other countries to back a 15 percent global minimum tax rate on big companies. The policy is meant to deter corporations from sheltering their operations in tax havens such as Bermuda and the British Virgin Islands. But a number of governments have been hesitant to sign on for fear that they’ll scare off businesses.

Congress wants to bolster the United States’ ability to compete with China and is willing to throw money at the problem. The senate is working on a bill that would invest $120 billion in the nation’s development of cutting-edge technology and manufacturing. Known as the Endless Frontier Act, the legislation would fund new research on a scale that its proponents say has not been seen since the Cold War. In related news, the European Union blocked an investment deal with China on Thursday, citing concerns with the country’s abysmal human rights record.

Executives from the largest U.S. banks, including JPMorgan, Bank of America and Goldman Sachs, will testify before lawmakers this week about their actions (or lack thereof) to help struggling Americans and small businesses during the pandemic. Democrats on the Senate Banking and House Financial Services committees organized the hearings to scrutinize the banks’ role in lending money to alleviate the financial pressures of the past 15 months. The testimony could affect how lawmakers seek to regulate Wall Street in the coming years.

The biggest trend on Wall Street right now? Milk made from oats. Shares of Oatly, a company that makes plant-based dairy alternatives, soared 30 percent in its initial public offering on Wednesday. Amazon indefinitely extended its ban on police usage of its facial recognition software, which has faced ethical criticism. And New York City lifted nearly all of its pandemic restrictions, allowing businesses to welcome customers back at full capacity.

Categories
Business

Aerion Supersonic shuts down, ending plans for silent enterprise jets

Artist’s drawing of a supersonic jet designed for speeds up to Mach 1.4, or approximately 1,000 miles per hour.

Aerion Corporation

Aerion Supersonic, the Nevada-based company that wanted to build business jets that can silently fly almost twice as fast as commercial aircraft, is being shut down, CNBC confirmed on Friday.

“In the current financial environment, it has proven extremely difficult to meet the planned and necessary large new capital requirements,” the company said in a statement to begin production of its AS2 supersonic jet.

“Aerion Corporation is now taking the appropriate steps to accommodate this ongoing financial environment,” the company said.

Florida Today first reported on the company’s abrupt shutdown.

Aerion wanted to fly its first AS2 jet by 2024, with the goal of entering commercial service by 2026. The company developed a patented technology called “Boomless Cruise” that would allow AS2 to fly without generating a sonic boom – a problem that plagued supersonic Concorde jets of the past.

The AS2 was priced at $ 120 million per jet. Aerion CEO Tom Vice said at a UBS conference in January 2020 that he expected AS2 development to cost the company approximately $ 4 billion, with $ 1 billion to develop an engine at this point had been issued.

The company had entered into several partnerships along the way – including with NetJets from Boeing, General Electric and Berkshire Hathaway – and achieved sales of $ 11.2 billion for its AS2 jets. Earlier this year, Aerion announced in a press conference with Florida Governor Ron DeSantis that a $ 375 million manufacturing facility would be built at Orlando Melbourne International Airport.

An Aerion spokesperson did not respond to requests for comment on what will happen to Aerion’s assets.

Become a smarter investor with CNBC Pro.
Get stock picks, analyst calls, exclusive interviews and access to CNBC TV.
Sign in to start a free trial today.

Categories
Business

Bullish child boomers assist gasoline purple sizzling small enterprise M&A market

People enjoy a stroll down historic Annapolis Main Street in Annapolis, Maryland on April 29, 2021.

Marvin Joseph | The Washington Post | Getty Images

For Mitch Hughes, CEO of Vizz, a construction management software company he founded in 1996, the pandemic created ideal conditions for acquisitions.

Vizz, which operates a visualization platform that allows developers to create realistic virtual models, wasn’t very present on the manufacturing side. On the other hand, Manufacton had software for the modular structure, compatible software and a “dream team” of people. However, as a relatively small, young company, it didn’t have the traction needed to respond to the sudden surge in demand.

“Covid created a hurdle for them, but it created an opportunity for us,” said Hughes. At the beginning of this year, Vizz took over Manufacton and kept all employees.

While many baby boomer-owned small businesses have been hit hard by the pandemic, there is also a large cohort of boomer businesses that have taken advantage of the pandemic and are seeing low interest rates to expand.

According to a study by the New York Fed and the AARP, older entrepreneurs aged 45 and over entered the pandemic with a larger financial cushion than their younger counterparts. This pillow is more important than ever when the world is turned upside down. According to a survey by BizBuySell, an online marketplace for sale, 30% of buyers are baby boomers.

More from CNBC’s Small Business Playbook

A pandemic seems like an odd time for a booming M&A market. Many small businesses have suffered and many have failed. The data shows that government support did not flow adequately through the system either. The latest poll from CNBC | SurveyMonkey Small Business for the second quarter of 2021 found that many entrepreneurs expect better business conditions and higher revenues, despite overall negative net confidence and widespread fears of a tight labor market and rising cost of goods.

However, some business and investment experts say business owners run a huge risk of not being bullish enough after the pandemic. The brokers found that low interest rates, PPP loans, and other government support have helped fuel acquisitions for entrepreneurs able to take advantage of the terms.

“They see a way they can buy a business and get really great credit. There are just a lot of options. Lots of credit,” said Andrew Cagnetta, general manager of Transworld Business Advisors in West Palm Beach, Florida.

Main Street deal prices are rising dramatically

Prices have risen dramatically as a result of the bullish business buy. According to the NFIB Small Business Optimism Index, the net percentage of owners who increased average sales prices rose 10 points to 36%. This is the highest since April 1981 when it was 43%. In its quarterly report, BizBuySell said the median sales price for the first quarter was $ 350,000, up 30% year over year.

“It’ll sound crazy, but last year was my best year yet,” said Sheila Spangler of Murphy Business Sales in Boise, Idaho, which primarily focuses on companies less than $ 2 million worth. She adds that this year is also “super busy”.

Of course, the price fluctuations vary greatly depending on the region and industry. Cagnetta said he saw average sales prices double over the past year.

I’ve done business for other people for most of my career. I’ve always felt that if I can run a business for them, I’m pretty sure that I can run a very successful business myself.

Kevin Glass, the new Pinch a Penny Pool Patio Spa franchisee

Buyers tend to be more numerous than sellers, but the pandemic has exacerbated this. Cagnetta said he has seen growth in some categories of buyers. There are buyers from private equity and SPAC (Special Purpose Acquisition Corporation). Then there are entrepreneurs who are already doing well and who want to expand. Another emerging group is boomer buyers who were previously corporate employees. The pandemic forced many to rethink their lives – either because of layoffs or because of rethinking priorities. The same trend occurred after the Great Recession a decade ago when there was a “wave of confusion,” said Bob House, president of BizBuySell. “People are turning to business ownership for a living, rather than a kind of resetting,” said House.

Kevin Glass became a franchisee of Pinch a Penny Pool Patio Spa in Conroe, Texas after vacationing at the beginning of the pandemic. After 35 years in the oil and gas industry, Glass was already thinking about the next chapter of his career. He knew he was in a vulnerable position before the pandemic and had been looking for options. As soon as he was on leave, that search shifted into high gear.

Glass says he received a retirement benefit package when he was released but was unable to move on with his current lifestyle. He used the pension package to finance the company acquisition. Glass specifically researched franchises based on the support of an established business model. He also took into account the resale value. Pinch a Penny’s fixed income financing program further sweetened the deal.

“I’ve done business for other people for most of my career. I’ve always felt that if I can run a business for them, I’m pretty sure that I can run a very successful business myself,” said Glass.

Business areas in which business is booming

While the number of transactions has not yet reached pre-pandemic levels, it is starting to increase, especially for companies that have done well throughout the pandemic, such as: B. Liquor stores, home improvement stores, e-commerce websites, medical companies, manufacturers and distributors. Still, brokers say the expected transfer of generational wealth with boomers selling their businesses has not yet happened.

It is not necessarily the children of boomer owners who buy. Boomer entrepreneurs usually pass their businesses on to their kids, but some find that their kids don’t want the business. According to a survey by Guidant and the Small Business Alliance, boomers make up 41% of small business owners or franchisees, followed by Gen X at 44%.

“The seller’s tsunami has not yet happened,” said Cagnetta. “Business was very good until the pandemic broke out, then everyone was on hold. But I think they are coming out now to sell,” he added.

One important factor brokers have pointed out is an expected tax hike. Biden’s tax proposals would increase taxes on capital gains by more than $ 1 million. The plan provides an exemption for small businesses as long as they remain family-owned and operated. While it’s too early to say how the plan will work or if it will be implemented, brokers say it is putting pressure on business owners to sell.

Categories
Business

The Week in Enterprise: A Ransom for Gas

Good morning and good sunday. Here’s what you need to know in the business and technical news for the week ahead. – Charlotte Cowles

A cyberattack on the Colonial Pipeline, one of the largest fuel arteries in the US, resulted in an average gasoline price of over $ 3 per gallon for the first time since 2014. Panicked buyers lined up at the pump for fear of a shortage, which of course made the problem worse. To appease the hackers believed to be part of a foreign organized crime group, Colonial Pipeline paid nearly $ 5 million in ransom – a surrender that could encourage other criminals to take American companies hostage . Operators of the pipeline restored service late last week, but said the supply chain would take several days to get back to normal.

A new report from the Department of Labor confirmed what you may have noticed: the prices of consumer goods such as clothing, groceries and other housewares rose 4 percent in April year over year, beating past forecasts. Economists attribute the surge to pandemic-related issues such as higher shipping and fuel costs, disruptions in supplies, rising demand and staff shortages in factories and distribution centers. The Federal Reserve tried to allay inflation fears by insisting that the surge was temporary. Even so, the news frightened the stock market. Retail sales in April fell short of expectations and remained stable, but showed a slowdown in growth after a blockbuster March.

Still looking to break into some of the cryptocurrency market, Facebook is currently revising its digital currency project (formerly known as Libra, now called Diem) to address concerns from US officials that it is being used for money laundering and other illegal purposes could. The company is also moving the project from Switzerland to the US after trying to get approval from Swiss regulators. In other crypto news, Tesla CEO Elon Musk abruptly returned his support for Bitcoin and tweeted that his company would no longer accept the cryptocurrency as payment due to the fossil fuels used for mining and transactions. After his tweet, the price of Bitcoin fell more than 10 percent.

To get 70 percent of American adults at least partially vaccinated by July 4th, the federal and state governments are adding additional incentives. (In case you and others are safe and the ability to go maskless wasn’t a good reason.) The Biden administration has partnered with hail shipping companies Uber and Lyft to offer free transportation starting May 24th Offering Vaccination Centers Across the Country West Virginia is working on a plan to offer $ 100 savings bonds to people aged 16 to 35 who get their shots. And those who receive the vaccine in Ohio will be entered into a lottery that will award $ 1 million in prize money every week for five weeks starting May 26th.

Ellen DeGeneres will end her talk show next year after nearly two decades on the air. Her program saw a sharp drop in ratings after employees complained about a toxic workplace and accused producers of sexual harassment. The allegations looked particularly dire given Ms. DeGeneres’ slogan, “Be Kind,” which has become a branded juggernaut used to market goods to her fans. Although Ms. DeGeneres publicly apologized for the incidents in September, the show has lost more than a million viewers since then, a 43 percent decline from about 2.6 million last season. From September to February, advertising revenue fell by 20 percent year-on-year.

Fighting to recruit workers in a tight labor market, McDonald’s is the latest fast food company to raise hourly wages after recently gaining a foothold in chain restaurants like Chipotle and Olive Garden. However, McDonald’s raise only applies to company-owned restaurants, which are a small part of the business. About 95 percent of US restaurants are independently owned and set their own wages.

Low-income households can now apply for a $ 50 monthly discount for high-speed internet services. Hearst Magazines sold the American edition of Marie Claire to a British publisher. And after more than a year trying to figure out what to do with the competitive retailer Victoria’s Secret, the brand’s parent company decided to split into two independent, publicly traded companies: Victoria’s Secret and Bath & Body Works.

With The Times’ Andrew Ross Sorkin, speaking with Dame Ellen MacArthur and other economists, discuss what it takes to transform the economy to fight climate change. May 20th at 1:30 p.m. ET RSVP here.

Categories
Health

Our enterprise is ‘rock strong’ and solely getting higher

GoodRx co-CEO Doug Hirsch on Friday expressed confidence in the company’s outlook, telling CNBC that the recent acquisitions will help expand the business offering as it approaches a post-pandemic healthcare landscape.

A day earlier, GoodRx reported a 20% increase in revenue for the first quarter, up from $ 133.4 million a year ago to $ 160.4 million. Net income was $ 1.7 million, a sharp decrease from $ 27.3 million in the first quarter of 2020. However, the company that offers customers coupons for prescription drugs said the most recent number was due to stock-based Compensation expense of $ 46.5 million was impacted.

GoodRx’s shares rose roughly 10% on Friday.

“We are switching from the Covid crisis to the other health crisis in which people simply cannot afford their care,” said Hirsch in an interview on “The Exchange”. “We feel that our business is absolutely solid and is getting better and better.”

Two recent deals improve GoodRx’s position, Hirsch said. The first is RxSaver, which also offers prescription coupons to users. Hirsch said the acquisition – allegedly for $ 50 million – brings “a complementary business to ours”. It also offers marketing benefits, he said.

The other acquisition was HealthiNation, which produces information videos on health topics. The content is created by doctors and health professionals, Hirsch said. While GoodRx has had educational content for years, Hirsch said it mainly focuses on the written word.

“A lot of consumers enjoy watching videos,” he said, adding that it also allows GoodRx to sell advertisements to manufacturers for revenue. “It’s a win-win situation for everyone.”

GoodRx’s previous acquisitions included telemedicine provider HeyDoctor in 2019. The company renamed it GoodRx Care in March.

Despite the positive performance on Friday, GoodRx stock has struggled to gain ground since going public in September. The IPO was $ 33 per share and the first session ended at $ 50.50 apiece.

The stock was trading at around $ 31 on Friday, bringing GoodRx’s market cap to just over $ 12 billion.

Competition from much larger competitors – Amazon in particular – is a big problem for some on Wall Street. For example, GoodRx shares fell 22.5% in one session in November after the e-commerce giant revealed plans for Amazon Pharmacy that marked the most significant move in the space.

Hirsch downplayed the threat Amazon poses to GoodRx, which he co-founded in 2011. “People see it as head to head with us, but it’s not like that,” he told CNBC in November.

Of the nine analyst prospects available on FactSet, only one has a sell rating on GoodRx stock while four have a buy rating. The other analysts rate the share as a hold.

Hirsch doubled its bullish outlook on Friday, saying, “Put the markets aside because our business is both durable and highly predictable.”

“Most of the people who use GoodRx have chronic conditions so they take prescriptions all the time. They show up at this pharmacy every month. We have a very reliable source of income, and again we open up new sources of income and new ways of communicating with us the consumers, “he said.

Categories
Business

Gas Costs Rise After Oil Pipeline Is Hacked: Dwell Enterprise Updates

Here’s what you need to know:

Credit…Colonial Pipeline/Via Reuters

Gasoline prices rose as much as 4.2 percent early on Monday after a major petroleum pipeline in the United States was shut down over the weekend because of a cyberattack. The pipeline’s operator, Colonial Pipeline, hasn’t said when it will reopen, raising concerns about the infrastructure that carries nearly half of the fuel supplies for the East Coast.

By 7:30 a.m. Eastern Standard Time, futures of gasoline for June delivery were up 1.7 percent but still at the highest level since late 2018. The instability is contained to prices that traders pay for gasoline, but may affect prices at the pump in the coming weeks.

“Should the pipeline be brought online at the start of the week, the impact on prices should be limited,” Giovanni Staunovo, an analyst at UBS Global Wealth Management, wrote in a note. “However, a prolonged shutdown (5 days or longer) is likely to send gasoline prices higher, which already trade close to a 7-year high.”

Oil prices also rose. Futures on West Texas Intermediate, the U.S. crude benchmark, were up 0.6 percent to $65.29 a barrel, after climbing as much as 1.3 percent.

The increase in the price of gasoline and oil has added to what was already a boom in commodity prices. As economies from the United States to China have shown signs of strength, demand for raw materials to power industrial growth has risen. On Monday, iron ore futures rose as much as 10 percent and copper prices extended their record high.

A Bloomberg commodities index, which tracks the prices of 23 commodities from gold and oil to wheat and sugar, was at its highest level since mid-2015. Freeport-McMoRan, an American mining company, and United States Steel both rose more than 3 percent in premarket trading.

  • U.S. stocks were set to open slightly lower on Monday, futures indicated, pulling the S&P 500 back from a record high.

  • The benchmark stock index had risen on Friday after an unexpectedly weak jobs report tempered expectations about how soon the Federal Reserve would consider withdrawing some monetary stimulus.

  • The Stoxx Europe 600 was flat while the CAC 40 in France and DAX in Germany both fell 0.2 percent.

  • The British pound rose 0.8 percent against the U.S. dollar and 0.9 percent against the euro after the results of Thursday’s local elections were confirmed. The Scottish National Party, which is pushing for a second independence referendum, fell one seat short of gaining an outright majority in its Parliament. But it will still govern with the support of another pro-independence party.

  • The pound’s gains on Monday were as much about the weak dollar as the election results, Kit Juckes, a strategist at Société Générale, wrote in a note. “I don’t know anyone who thinks the risk of a second Scottish referendum has gone away.” The pound can rise against the dollar because the U.S. currency “remains under pressure from global economic optimism,” he added.

  • The pound was at $1.41, the highest since February.

Colonial Pipeline fuel tanks in Maryland. The company operates the largest petroleum pipeline between Texas and New York.Credit…Jim Lo Scalzo/EPA, via Shutterstock

The operator of the largest petroleum pipeline between Texas and New York, shut down after a ransomware attack, declined on Sunday to say when it would reopen.

While the shutdown has so far had little impact on supplies of gasoline, diesel or jet fuel, some energy analysts warned that a prolonged suspension could raise prices at the pump along the East Coast and leave some smaller airports scrambling for jet fuel, Clifford Krauss reports for The New York Times.

Colonial Pipeline, the pipeline operator, said on Sunday afternoon that it was developing “a system restart plan” and would restore service to some small lines between terminals and delivery points but “will bring our full system back online only when we believe it is safe to do so.”

The company, which shut down the pipeline on Friday, has acknowledged that it was the victim of a ransomware attack by a criminal group, meaning that the hacker may hold the company’s data hostage until it pays a ransom. Colonial Pipeline, which is privately held, would not say whether it had paid a ransom. By failing to state a timeline for reopening on Sunday, the company renewed questions about whether the operations of the pipeline could still be in jeopardy.

The shutdown of the 5,500-mile pipeline was a troubling sign that the nation’s energy infrastructure is vulnerable to cyberattacks from criminal groups or nations.

Energy experts predicted that traders would view the company’s announcement on Sunday as a sign that the pipeline would remain shut at least for a few days.

Experts said several airports that depend on the pipeline for jet fuel, including Nashville, Tenn.; Baltimore-Washington; and Charlotte and Raleigh-Durham, N.C., could have a hard time later in the week. Airports generally store enough jet fuel for three to five days of operations.

White House officials held emergency meetings on the pipeline attack over the weekend. The White House press secretary, Jen Psaki, said in a tweet that they are looking for ways to “mitigate potential disruptions to supply.”

A United Airlines vaccine clinic at O’Hare Airport in Chicago. Employers are using on-site vaccinations to encourage workers to get shots.Credit…Scott Olson/Getty Images

As companies make plans to fully reopen their offices across the United States, they face a delicate decision. Many would like all employees to be vaccinated when they return, but in the face of legal and P.R. risks, few employers have gone so far as to require it.

Instead, they are hoping that encouragement and incentives will suffice, Gillian Friedman and Lauren Hirsch report for The New York Times.

Legally, companies seem largely in the clear. The Equal Employment Opportunity Commission issued guidance in December stating that employers are permitted to require employees to be vaccinated. But employers are still worried about litigation, in part because several states have proposed laws that would limit their ability to require vaccines.

“It would seem to me that employers are going to find themselves in a fairly strong position legally,” said Eric Feldman, a law professor at the University of Pennsylvania, “but that doesn’t mean they’re not going to get sued.”

So, companies are resorting to carrots over sticks. Darden offers hourly employees two hours of pay for each dose they receive. Target offers a $5 coupon to all customers and employees who receive their vaccination at a CVS at Target location. And many companies are hosting on-site clinics to make it easier to get vaccinated.

Others are experimenting with return-to-office policies that aren’t all or nothing. Salesforce will allow up to 100 fully vaccinated employees to volunteer to work together on designated floors of certain U.S. offices. Some companies are mandating the shots only for new hires.

A pop-up vaccination site in Miami Beach, Fla. Companies are debating vaccine mandates for their workers.Credit…Eva Marie Uzcategui/Agence France-Presse — Getty Images

Last week, the DealBook newsletter wrote about one of the most vexing issues facing boardrooms: Should companies mandate that employees get vaccinated before returning to the workplace? Many readers shared opinions, personal experiences and suggestions for handling this complex issue. Here is a small selection, edited for clarity:

  • “The way we’re doing it at our company is, if you submit a reason from your doctor or you have a religious belief or some other valid reason not to get the vaccination yet, you are required to be tested weekly and submit the results to H.R.” — Patricia Ripley, New York City

  • “We don’t know the long-term dangers of these vaccines. They may be bad or good. No one knows. Our employers should not be able to simply ignore any of our worries and concerns.” — Brandon Atchison, Verbena, Ala.

  • “I strongly support employer mandates. A few well-publicized firings will end the ‘hesitancy,’ but the firings must be backed up by classifying them as ‘for cause.’ That means no severance for executives and no unemployment for staff who refuse.” — Paul Levy, Carolina Beach, N.C.

  • “Individual rights are the cornerstone of American democracy — trampling them for the vaccine rollout is a dangerous precedent. People seem to forget that these ‘temporary changes’ end up as permanent, with the result that your employer can now compel greater access to your personal decision-making.” — Anonymous

  • “An unvaccinated person exposes everyone in the office, including visiting customers and clients, to the virus. Why should everyone else be jeopardized because of one person? Simply let unvaccinated people continue to work at home and suffer any consequences to their career paths that may result.” — Joseph Carlucci, White Plains, N.Y.

  • Norwegian Cruise Line is threatening to keep its ships out of Florida ports after the state enacted legislation that prohibits businesses from requiring proof of vaccination against the coronavirus in exchange for services. The company, which plans to have its first cruises available to the Caribbean and Europe this summer and fall, will offer trips with limited capacity and require all guests and crew members to be vaccinated on bookings through at least the end of October.

  • The operator of the largest petroleum pipeline between Texas and New York, which was shut down on Friday after a ransomware attack, would not give a timeline on Sunday on when it would reopen the pipeline. Colonial Pipeline, the pipeline operator, said on Sunday afternoon that it was developing “a system restart plan” and would restore service to some small lines between terminals and delivery points but “will bring our full system back online only when we believe it is safe to do so.”

The Los Angeles area has the nation’s largest concentration of warehouses, contributing to some of the worst air pollution in the country.Credit…Philip Cheung for The New York Times

The South Coast Air Quality Management District in Southern California on Friday adopted a rule that would force about 3,000 of the largest warehouses in the area to slash emissions from the trucks that serve the site or take other measures to improve air quality, The New York Times’s Hiroko Tabuchi reports.

Southern California is home to the nation’s largest concentration of warehouses — a hub of thousands of mammoth structures, served by belching diesel trucks, that help feed America’s booming appetite for online shopping and also contribute to the worst air pollution in the country.

The rule sets a precedent for regulating the exploding e-commerce industry, which has grown even more during the pandemic and has led to a spectacular increase in warehouse construction.

The changes could also help spur a more rapid electrification of freight tucks, a significant step toward reducing emissions from transportation, the country’s biggest source of planet-warming greenhouse gases. The emissions are a major contributor to smog-causing nitrogen oxides and diesel particulate matter pollution, which are linked to health problems including respiratory conditions.

Empty platforms at the New Jersey Transit station in Secaucus in May.Credit…Bryan Anselm for The New York Times

Before the pandemic, the trains of New Jersey Transit could be cattle-car crowded, with strangers pressed so closely against you that you could deduce their last meal. That level of forced intimacy now seems unimaginable.

After the outbreak, ridership on New Jersey trains, which in normal times averaged 95,000 weekday passengers, plummeted to 3,500 before stabilizing at about 17,500. A similar pattern held for the Metropolitan Transportation Authority’s Metro-North and Long Island Rail Road lines: in February 2020, nearly 600,000 riders; two months later, fewer than 30,000.

For many months, the commuter parking lots were empty, the train stations closed, the coffee vendor gone. At night, the trains cutting through Croton-on-Hudson in Westchester or Wyandanch on Long Island or in Maplewood, N.J., were like passing ghost ships, their interior lights illuminating absence.

But in recent weeks, as more people have become vaccinated, New Jersey Transit and the M.T.A. have seen a slight uptick, to about a quarter of their normal ridership.

Perhaps this signals a gradual return to how things had been; or, perhaps, it is a harbinger of how things will be, given that many people now feel that they can work just as efficiently from home.

Categories
Politics

Cuomo privately calls on enterprise leaders to remain in NY, foyer on SALT

New York Governor Andrew Cuomo speaks to the media at a press conference in Manhattan on May 5, 2021 in New York City.

Spencer Platt | AFP | Getty Images

New York Governor Andrew Cuomo is privately encouraging some of the state’s richest business leaders to stay in the Empire State and is campaigning for lawmakers to lift the federal limit on state and local tax deductions known as SALT.

Cuomo took the opportunity to discuss the matter with a small group of executives who, during a call on Thursday, included Wall Street financiers, said someone with direct knowledge of the matter.

This person declined to be named in order to speak freely about what was considered a private conversation.

“As business leaders, we should tell people to stay in New York and try to include SALT in the new tax bill,” said the person knowing the call, describing Cuomo’s message to the participants.

The Biden government wants to withdraw parts of former President Donald Trump’s 2017 tax reform law in order to finance the infrastructure. Some Democrats, including Cuomo, are calling on the White House to remove the $ 10,000 ceiling Trump has imposed on SALT deductions as part of changes.

A Cuomo press representative did not return repeated requests for comments.

In the state budget recently signed by Cuomo, New York’s richest executives would likely see higher combined local and state income tax rates than those for wealthy California residents.

Within the more than $ 200 billion state budget, the top tax rate will be raised from 8.82% for single applicants earning more than $ 1 million to 9.65%. Those making between $ 5 million and $ 25 million would be taxed around 10.3%, and those making more than $ 25 million would be taxed at 10.9%. Wealthy earners are expected to experience these new taxes in the next tax season. The tax rates expire in 2027.

Wealthy New Yorkers previously signaled to CNBC that they could leave New York altogether and travel to Florida with taxes on the verge of hitting the historic levels of the wealthy in the Big Apple.

Cuomo’s commitment to these executives comes from being besieged for alleged sexual harassment and his government’s handling of nursing home death dates during the Covid pandemic. Cuomo has denied the sexual harassment allegations.

Cuomo has also previously said that he plans to run for a historic fourth term in 2022 and that it could help build support for another run if large corporations along with their leaders are discouraged from leaving New York. A recent poll by the Siena College Research Institute found that 33% of those polled would vote for Cuomo to run for re-election next year, compared to 57% who would prefer “someone else”.

Cuomo previously requested that the SALT cap be removed.

“The repeal of SALT would lower the effective tax rate for the state’s top earners by 37%,” Cuomo said in April. “The state’s new tax rate of 10.9% becomes an effective tax rate of 6.9%,” he said. Cuomo was part of a group of governors who sent a letter to President Joe Biden calling for the SALT cap to be lifted.

Taxpayers, particularly wealthy people in New York and other high-tax countries, including New Jersey and California, saw the greatest benefits when there was no cap on SALT deductions, including state and local property and income taxes.

New York executives, including the New York City Partnership Head, have urged Senate Majority Leader Chuck Schumer, DN.Y., and Biden’s team to bring the full trigger back.

Representative Tom Suozzi, DN.Y. and Josh Gottheimer, DN.J., are among those Democratic lawmakers who say they will oppose changes to tax law unless SALT is brought back.

Jen Psaki, White House press secretary, said in April that the SALT withdrawal was “not a revenue boost” and it was unclear whether the Biden administration would include the cap lifting in its infrastructure plan.

Biden plans to raise taxes to pay for his $ 2 trillion infrastructure proposal. Biden has stated that he is open to raising the corporate tax rate to 25% to 28% to pay for his infrastructure plan and has vowed not to levy taxes on those earning less than $ 400,000.

Categories
Business

How Apple’s newest iOS replace may assist Amazon’s rising advert enterprise

Ein illustratives Bild der Amazon Shopping App, das auf einem Handybildschirm vor einem alten (L) und einem neuen (R) Amazon Shopping App-Symbol auf einem Bildschirm angezeigt wird. Amazon hat sein neues Amazon Shopping-App-Symbol stillschweigend geändert und das blaue Band oben ersetzt, das einige ungünstige Vergleiche gezogen hat. Am Mittwoch, dem 3. März 2021, in Dublin, Irland.

Artur Widak | NurPhoto | Getty Images

Das Werbegeschäft von Amazon steigt rasant.

Die massive “andere” Geschäftskategorie des Unternehmens, bei der es sich hauptsächlich (aber nicht ausschließlich) um Werbeeinnahmen handelt, stieg im ersten Quartal um 77% auf 6,9 Mrd. USD.

Die jüngsten Datenschutzänderungen von Apple, die es den Nutzern erleichtern, Werbetreibende daran zu hindern, sie zu verfolgen, könnten das Wachstum des Unternehmens beschleunigen.

Amazon verfügt über eine enorme Menge an detaillierten Verbraucherdaten. Bis zum letzten Monat gab das Unternehmen an, mehr als 200 Millionen Mitglieder weltweit in seinem Prime-Programm zu haben. Mit dem Inkrafttreten der Änderungen der App-Tracking-Transparenz von Apple werden die Daten von Amazon wahrscheinlich zu einem selteneren und wertvolleren Gut für Vermarkter.

Durch die Änderungen von Apple an iOS 14.5 können iPhone- und iPad-Benutzer die Art der Nachverfolgung, mit der Werbetreibende Anzeigen gezielt ausrichten oder messen können, ob Anzeigen funktionieren, einfacher deaktivieren. Obwohl Amazon diese Aufforderung auch seinen Kunden zeigen muss, ist dies für den E-Commerce-Riesen weniger wichtig. Wenn Benutzer bei Amazon angemeldet sind, kann das Unternehmen weiterhin nachverfolgen, was sie in der App tun, welche Anzeigen sie gesehen, angeklickt oder gekauft haben, unabhängig davon, ob sich ein Benutzer angemeldet hat oder nicht.

Es ist noch nicht klar, wie sehr oder wie lange andere wichtige Akteure, die sich mehr auf Informationen von Drittanbietern verlassen (wie Facebook), von Apples Änderungen betroffen sein werden. Die Verantwortlichen der Werbeagenturen teilten CNBC mit, dass ihre Kundenbudgets größtenteils stabil bleiben, während sie abwarten, wie sich diese Änderungen auf die Leistung ihrer Kampagnen auswirken.

Viele in der Marketingwelt gaben jedoch an, Amazon und ähnliche datenreiche Anzeigenangebote von Unternehmen wie Walmart oder Target als zuverlässigen Weg zu betrachten, um die Art von Daten zu erhalten, auf die sie sich verlassen, um Anzeigen auszurichten und die Leistung zu messen. Aufgrund der starken Erstanbieterbeziehung von Amazon zu Verbrauchern kann Amazon weiterhin Aktivitäten über seine verschiedenen Immobilien hinweg sammeln. Wenn Käufer beispielsweise eine Anzeige auf Prime Video ansehen und später einen Kauf tätigen, sollte sie in der Lage sein, Marketingfachleuten diese Informationen anzubieten.

Mit diesem Status auf dem Markt scheint Amazon bereit zu sein, seine Rolle im Anzeigen-Ökosystem weiter auszubauen. Es könnte von seiner traditionellen Rolle als Ort, an dem Vermarkter von Konsumgütern bestimmte Produkte vorantreiben, zu einem potenziellen Kraftpaket für Markenwerbung werden.

Vertreter von Amazon lehnten es ab, sich zu den Änderungen an iOS 14.5 und den möglichen Auswirkungen auf die Werbeeinnahmen des Unternehmens zu äußern.

Was die Änderung von Apple für die Anzeigen von Amazon bedeutet

Apple hat letzte Woche iOS 14.5 veröffentlicht, ein regelmäßiges Update seines iPhone- und iPad-Betriebssystems. Das Update enthielt ein neues Framework, das den Benutzern mehr Transparenz und Kontrolle über Apps bietet, die sie für Werbezwecke verfolgen möchten.

Wenn Benutzer unter dem neuen iOS eine App öffnen, wird ein Popup-Fenster angezeigt, in dem sie gefragt werden, ob die App auf ihre eindeutige Geräte-ID für Werbetreibende zugreifen kann. In diesem Popup werden Sie gefragt, ob sie nachverfolgt werden möchten, und es wird angezeigt, warum Sie sich für die App anmelden möchten. Beispielsweise könnte eine App anzeigen, dass Sie Anzeigen erhalten, die für Ihre Interessen relevanter sind, wenn Sie die Nachverfolgung zulassen.

Die Auswirkungen dürften variieren. Im Januar veröffentlichte MKM Partners eine Studie, die auf einem Rahmen basiert, um das IDFA-Risiko für Online-Unternehmen anhand von sieben Faktoren zu bestimmen. Von den untersuchten Unternehmen würde Amazon zu den niedrigsten Risikopositionen gehören, sagten sie.

Experten sehen die “ummauerten Gärten” von Facebook, Google und Amazon größtenteils weniger unter den Veränderungen in der Branche. Obwohl Werbung einen Großteil der Daten verliert, auf die sich die Spieler verlassen haben, haben die großen immer noch Daten darüber, was die Leute auf ihren eigenen Grundstücken tun.

Aber selbst auf der Ebene der ummauerten Gärten hängen die Auswirkungen ab, und soziale Netzwerke verfügen möglicherweise über weniger Daten, die Vermarkter benötigen als ein E-Commerce-Player wie Amazon.

“Nicht alle ummauerten Gärten sind gleich”, sagte Shane McAndrew, Chief Data Strategy Officer von Mindshare.

Wenn es um die Brot-und-Butter-Anzeigenprodukte von Amazon geht – Anzeigen, mit denen Unternehmen Placements auf Amazon-Websites und -Apps kaufen können -, werden Werbetreibende wahrscheinlich nur geringe Auswirkungen haben, sagte Will Tjernlund, Chief Marketing Officer von Goat Consulting, einem Unternehmen, das sich auf Marken konzentriert Verkauf bei Amazon.

“Die traditionellen, älteren Werbeprodukte bei Amazon werden keine Wirkung zeigen. Sie sollten genauso gut wie normal sein”, sagte Tjernlund. “Da sie Amazon-eigene Daten verwenden, ziehen sie Menschen auf Amazon-eigenen Websites oder eigenen Apps an.”

Wenn Benutzer über verschiedene Amazon-Eigenschaften angemeldet sind, sollten diese Daten nicht beeinträchtigt werden. Wenn beispielsweise jemand bei der kommenden IMDb TV-App von Amazon angemeldet war, können diese Daten für Marketingzwecke in der Amazon-App verwendet werden, selbst wenn dieser Benutzer die Freigabe seiner Anzeigenkennung auf seinem Telefon deaktiviert hat.

“All diese Daten sind ein faires Spiel für die Ausrichtung von Anzeigen auf Amazon-Nutzer in Amazon-eigenen Immobilien”, sagte Eric Seufert, Analyst und Inhaber der Website Mobile Dev Memo.

Wenn Werbetreibende in einer Post-IDFA-Welt auf Schwierigkeiten mit Amazon stoßen könnten, handelt es sich um Anzeigenprodukte des Unternehmens, die eine externe Nachverfolgung beinhalten und keinen großen Teil seines Geschäfts ausmachen.

Beispielsweise hat Amazon möglicherweise Probleme mit seiner nachfrageseitigen Plattform, mit der Werbetreibende Verbraucher sowohl auf Amazon-Websites als auch auf Websites von Drittanbietern erreichen können.

Amazon teilt die Einnahmen für seine verschiedenen Produkte nicht öffentlich auf, aber Experten glauben, dass Anzeigen, die außerhalb der Website geschaltet werden, einen relativ kleinen Teil seines Anzeigengeschäfts ausmachen. EMarketer schätzt, dass 89% der Nettoeinnahmen von Amazon in Bezug auf digitale Anzeigen in den USA aus E-Commerce-Kanalanzeigen stammen, was bedeutet, dass Anzeigen vor Ort wahrscheinlich die überwiegende Mehrheit ausmachen.

Nach den Änderungen von Apple und Google, die planen, Tracking-Cookies von Drittanbietern zu verwerfen, wird das Tracking außerhalb der Website nicht so einfach sein.

“Es wird eine Herausforderung für sie sein, Medien außerhalb des Unternehmens mithilfe ihrer Daten von ihrem Grundstück zu kaufen. Wir wissen, dass dies ein Problem auf dem Desktop und auf Mobilgeräten sein wird”, so Forrester senior Analyst Collin Colburn sagte. “Der Gegenwind wird sicherlich außerhalb des Geländes sein, eine Kategorie, die sie zu wachsen versucht haben.”

Die Pandemie und der Aufstieg der “Einzelhandelsmedien”

Amazon steht an der Spitze eines weiteren Marketingtrends.

Da so viele Verbraucher zu Hause waren und zu Beginn der Pandemie nicht in Geschäften einkauften, suchten Marken nach noch mehr Informationen darüber, wer ihre Kunden sind und wie sie einkaufen.

Walmart, Target, CVS, Kroger und eine Reihe anderer Unternehmen bieten Anzeigenangebote im Bereich “Einzelhandelsmedien” an – die Möglichkeit, Anzeigen auf Produkte auszurichten, bei denen Verbraucher sie tatsächlich auf diesen Websites kaufen. Forrester Research schätzt, dass Marken im Jahr 2020 mindestens 5 Milliarden US-Dollar für Einzelhandelsmedien ausgegeben haben. Obwohl einige dieser Angebote seit Jahren bestehen, haben sich Einzelhändler wie Walmart in der Region verdoppelt.

“Es boomt. Ich meine, es ist zu diesem Zeitpunkt absolut riesig”, sagte Colburn. “Wir haben sehr konservativ gesagt, dass Marken im Jahr 2020 mindestens 5 Milliarden US-Dollar für Einzelhandelsmedien ausgegeben haben. Es ist viel mehr als das.”

In einer Welt, in der es Werbetreibenden schwerer fällt, Verbraucher über Websites hinweg zu verfolgen, bieten Einzelhandelsmedienlösungen eine Möglichkeit, am Kaufort mehr Einblicke zu erhalten.

“Das Problem ist, wenn Sie auf eine Google-Anzeige oder eine Facebook-Anzeige klicken und nicht wissen, ob diese konvertiert wird oder nicht”, sagte der ehemalige Amazon-Mitarbeiter und CEO von CommerceIQ Guru Hariharan. CommerceIQ berät Marken in ihrem Amazon-Geschäft. “Sie wissen, dass es angeklickt wurde, aber Sie wissen nicht, wer darauf geklickt hat. Wir sehen also, wie sich ein Haufen dieser Dollars bewegt.”

Nach den Änderungen von Apple “wird die Fähigkeit für mich, Sie als Profil oder Verbraucher anzusprechen, verringert, was bedeutet, dass es noch weniger messbar wird, während Amazon und Walmart immer messbarer werden”, sagte Hariharan. “Wenn Sie General Mills sind, wird Walmart für Sie viel interessanter, weil der Einkauf von Lebensmitteln immer noch mehr bei Walmart als bei Amazon stattfindet.”

Den Trichter nach oben bewegen

Werbetreibende möchten wissen, dass sie auf ihre Kosten kommen. Selbst wenn sie große Branding-Anstrengungen unternehmen, die einen Verbraucher nicht unbedingt dazu drängen, ein Paar Shorts zu kaufen oder sofort eine App herunterzuladen, möchten sie wissen, dass die Werbung etwas bewirkt hat. Marken suchen möglicherweise nach Werbeumgebungen, die ihnen diese Antworten geben, sobald diese Fähigkeit schwieriger wird und sie sich nicht mehr auf so viele Daten von Drittanbietern verlassen können. Amazon positioniert sich mit seinen umfangreichen Datenbeziehungen von Erstanbietern zu so vielen Verbrauchern zunehmend als eine Lösung.

Das boomende Werbegeschäft von Amazon wird derzeit hauptsächlich von kauforientierter Werbung angetrieben. Dies schließt “niedrig hängende Früchte” wie gesponserte Anzeigen bei der Suche oder an anderer Stelle auf der Website ein, sagte Aaron Goldman, Chief Marketing Officer von Mediaocean. Aber Amazon setzt sich zunehmend auch für markenorientiertere Werbung ein, was das Wachstum erheblich beschleunigen könnte.

Amazon hat bereits signalisiert, dass es seine Markenwerbeinitiativen vertieft. Während seiner Eröffnungspräsentation von NewFronts am Montag hob das Unternehmen die Möglichkeiten für Vermarkter hervor, seine Videoeigenschaften zu nutzen, darunter die Streaming-Plattformen Prime Video, IMDb TV und Twitch sowie Veranstaltungen mit großen Eintrittskarten wie “Thursday Night Football”. Zu diesem Zweck erreicht der werbefinanzierte Videoinhalt von Amazon mittlerweile mehr als 120 Millionen Zuschauer pro Monat.

Vermarkter und Branchenanalysten sagten gegenüber CNBC, dass es nicht lange dauern wird, bis Amazon auch die Audiowerbung hochfährt. Das sagte das Unternehmen letzten Monat auf dem jährlichen Führungstreffen des Interactive Advertising Bureau, bei dem es über die bevorstehenden Schritte im Podcast-Werbebereich sprach. Das Unternehmen kann den kürzlich erfolgten Kauf des Podcasting-Start-ups Wondery und des werbefinanzierten Amazon Music-Dienstes nutzen, um zusätzliche Werbeeinnahmen zu erzielen, indem Marken neben Audioinhalten auch Anzeigen kaufen können.

Amazon baut auch Markenwerbung auf seiner zentralen E-Commerce-Plattform aus, indem gesponserte Videoanzeigen in der Suche geschaltet werden. Dies ist ein wertvolles Tool für kleine und große Unternehmen, die Produkte bei Amazon verkaufen.

“Ich denke, dies ist eine enorme Chance”, sagte McAndrew von Mindshare. “Sie werden sehen, wie sie gezielt in den Bereich der Markenwerbung vordringen, wie sie es noch nie zuvor getan haben. Sie haben alle Zutaten”, um in diesem Bereich zu gewinnen, sagte er.

Aber in diesem Bereich gibt es noch viel zu tun, sagte Nicholas Seo, Markteinführungsdirektor von MightyHive.

“Für einige dieser kreativeren Formate, bei denen es sich mehr um Ausführungen und Integrationen handelt, muss im Backend viel Arbeit geleistet werden”, sagte er. “Ich denke, das Interesse ist definitiv da, zumindest von unseren Kunden, aber mehr noch, Amazon hat Prioritäten zu setzen, wo sie sich konzentrieren möchten. Aber wir sehen definitiv eine Menge Dinge auf dieser Seite.”

Und es könnte ein noch höheres Wachstum fördern.

“Ich denke immer noch, dass sie aufgrund der direkten Reaktion um 70% weiter wachsen können. Ich denke, dass sie nördlich von 100% wachsen können, sobald sie die Markenchance vollständig monetarisieren”, sagte Goldman und wies auf Möglichkeiten wie Video- und Audio-Anzeigen hin.

Categories
Business

Tech Shares Pull Markets Off Close to-File Highs: Stay Enterprise Updates

Here’s what you need to know:

Credit…Doug Mills/The New York Times

Four weeks before its scheduled end, the federal government’s signature aid effort for small business ravaged by the pandemic — the Paycheck Protection Program — ran out of funding on Wednesday afternoon and stopped accepting most new applications.

Congress allocated $292 billion to fund the program’s most recent round of loans. Nearly all of that money has now been exhausted, the Small Business Administration, which runs the program, told lenders and their trade groups on Wednesday.

While many had predicted that the program would run out of funds before its May 31 application deadline, the exact timing came as a surprise to many lenders.

“It is our understanding that lenders are now getting a message through the portal that loans cannot be originated,” the National Association of Government Guaranteed Lenders, a trade group, wrote in an alert to its members Wednesday evening. “The P.P.P. general fund is closed to new applications.”

Some money — around $8 billion — is still available through a set-aside for community financial institutions, which generally focus on lending to businesses run by women, minorities and other underserved communities. Those lenders will be allowed to process applications until that money runs out, according to the trade group’s alert.

Representatives from the Small Business Administration did not immediately respond to a request for comment.

Some money also remains available for lenders to finish processing pending applications, according to a lender who was on a call with S.B.A. officials on Wednesday.

Since its creation last year, the Paycheck Protection Program has disbursed $780 billion in forgivable loans to fund 10.7 million applications, according to the latest government data. Congress renewed the program in December’s relief bill, expanding the pool of eligible applicants and allowing the hardest-hit businesses to return for a second loan.

Lawmakers in March extended the program’s deadline to May, but they have shown little enthusiasm for adding significantly more money to its coffers. With vaccination rates increasing and pandemic restrictions easing, Congress’s focus on large-scale relief effort for small businesses has waned.

The government’s recent efforts have been focused on the most devastated industries. Two new grant programs run by the Small Business Administration — for businesses in the live-events and restaurant industries — began accepting applications in recent weeks, though no grants have yet been awarded.

Tim Sweeney, the head of Epic Games, on Tuesday in Oakland, Calif. He testified in court that he did not know how a verdict against Apple would affect other types of apps.Credit…Ethan Swope/Getty Images

Last May, Epic Games was making plans to circumvent Apple’s and Google’s app store rules and ultimately sue them in cases that could reshape the entire app economy and have profound ripple effects on antitrust investigations around the world.

Epic’s chief operating officer, Daniel Vogel, sent other executives an email raising a concern: Epic must persuade Apple and Google to give in to its demands for looser rules, he wrote, “without us looking like the baddies.”

Apple and Google, Mr. Vogel warned, “will treat this as an existential threat.” To prepare, Epic formed a public relations and marketing plan to get the public behind its campaign against the tech giants.

Apple seized on that plan in a federal courtroom in Oakland, Calif., on Tuesday, the second day of what is expected to be a three-week trial stemming from Epic’s claims that Apple relies on its control of its App Store to unfairly squeeze money out of other companies.

Judge Yvonne Gonzales Rogers of California’s Northern District, who will decide the case, also asked Epic’s chief executive, Tim Sweeney, a series of pointed questions about its potential consequences. She asked whether he had any understanding of the economics of other types of apps, including food, maps, GPS, weather, dating or instant messaging.

“So you don’t have any idea how what you are asking for would impact any of the developers who engage in those other categories of apps, is that right?” the judge asked.

“I personally do not,” Mr. Sweeney said, in his second day on the witness stand.

Apple’s lawyers argued that Epic had attacked App Store fees to shore up a slowing business. Gross revenue on Fortnite, Epic’s flagship video game, shrank in the last three quarters of 2019 compared with 2018, according to an Epic presentation to its board of directors about its plan to fight Apple. The presentation was disclosed in court on Tuesday, along with the executive’s emails.

Under questioning from Apple’s lawyers, Mr. Sweeney said Epic’s own game store was not expected to turn a profit until at least 2024.

Epic’s lawyers said the lawsuit was not just about Epic and Fortnite but about fairness for all apps that must use Apple’s App Store to reach consumers.

“Our contention in this case is that all apps are at issue,” said Katherine Forrest, a lawyer at Cravath, Swaine & Moore.

Epic is not asking for a payout if it wins the trial; it is seeking relief in the form of changes to App Store rules. Epic has asked Apple to allow app developers to use other methods to collect payments and open their own app stores within their apps.

Apple has countered that these demands would raise a world of new issues, including making iPhones less secure.

On Tuesday afternoon, Benjamin Simon, founder of Yoga Buddhi, which makes the Down Dog Yoga app, testified about his company’s problems with Apple’s policies. Mr. Simon said that he had to charge more for subscriptions on the App Store to make up for the 30 percent fee that Apple charged him, and that Apple’s rules prevented him from promoting inside his app a cheaper price that is available on the web.

Mr. Simon said Apple warned app developers against speaking out about its policies in guidelines for getting their apps approved. “‘If you run to the press and trash us, it never helps,’” he said. “That was in the guidelines.”

By: Ella Koeze·Data delayed at least 15 minutes·Source: FactSet

The S&P 500 retreated from near-record territory on Tuesday, led by a decline in big technology companies, but recovered its worst losses to end the day down 0.7 percent.

Apple, the largest company in the index, fell 3.5 percent, and several other large companies — Microsoft, Amazon, Alphabet and Tesla — dropped by more than 1.5 percent. The tech-heavy Nasdaq composite fell 1.9 percent.

Adding to the volatility on Tuesday were comments by Treasury Secretary Janet L. Yellen, who said higher interest rates might be needed to keep the economy from overheating as the Biden administration ramps up spending. Stock investors are wary of higher interest rates that would make equities less attractive and also could dampen corporate profits as the economy recovers from the pandemic.

Although the Treasury secretary has no role in interest rate setting and yields on government bonds, which tend to rise when interest rates are hiked, were little changed on Tuesday, the publication of Ms. Yellen’s comments helped pushed stock indexes lower.

“It may be that interest rates will have to rise somewhat to make sure that our economy doesn’t overheat, even though the additional spending is relatively small relative to the size of the economy,” Ms. Yellen said in prerecorded comments at an event hosted by The Atlantic when asked if the economy could handle the kind of robust spending that the Biden administration is proposing.

Analysts stressed that the market was due for breather. The S&P 500 rose more than 5.2 percent last month, notching a series of record highs, and even after Tuesday’s decline it remained up more than 10 percent in 2021.

The Stoxx Europe 600 fell 1.4 percent, while the FTSE 100 in Britain gave up earlier gains to drop about 0.7 percent.

Oil prices bucked the trend. Brent crude gained 2 percent, to $68.88 a barrel. It has not closed above $70 barrel since late 2018. West Texas Intermediate also rose sharply.

  • Infineon, a big producer of semiconductors in Germany, reported “booming” demand for chips as it posted strong quarterly results. But the company warned of continuing supply chain problems and its shares fell.

  • “Demand greatly exceeds supply for the majority of applications,” said the chief executive, Reinhard Ploss, in a statement. Even though its plants are running at “full speed,” he continued, the company still faced supply chain bottlenecks. “We are doing everything we can to provide our customers with the best possible support in this situation.”

  • The world’s largest oil producer, Saudi Aramco, reported a 30 percent rise in net income in the first quarter compared with the same period a year ago.

  • The company is joining other energy producers that reported strong earnings this quarter as oil prices continued their recovery from last year’s collapse.

  • “The momentum provided by the global economic recovery has strengthened energy markets,” Aramco’s chief executive, Amin H. Nasser, said in a statement. “Given the positive signs for energy demand in 2021, there are more reasons to be optimistic that better days are coming.”

Dave Bautista and Hiroyuki Sanada in “Army of the Dead,” Netflix’s upcoming zombie flick.Credit…Clay Enos/Netflix

In the clearest sign yet that theaters are softening their stance toward Netflix, Cinemark, the country’s third-largest chain, announced on Tuesday that it would show the streaming service’s upcoming zombie flick, “Army of the Dead” from director Zack Snyder, in more than 250 of its theaters on May 14, a week before the film will become available online.

The movie will also open in a smattering of regional chains like Harkins Theatres, Landmark Theatres and Alamo Drafthouse, bringing its total theater count to about 600 — the largest theatrical release yet for a Netflix film.

Last year, when the pandemic was raging and the majority of theater chains were closed, Netflix and Cinemark tested the release strategy in a handful of theaters with three Netflix films: “Ma Rainey’s Black Bottom,” “Midnight Sky” and “The Christmas Chronicles 2.” The results were encouraging enough for them to try a wider release at a time when the majority of the country’s theaters have reopened.

“Zack Snyder fans will love seeing the action in an immersive, cinematic environment with larger-than-life sight and sound technology,” Justin McDaniel, Cinemark’s senior vice president of global content strategy, said in a statement.

“We are thrilled to offer consumers the opportunity to watch this highly anticipated film in theaters and on Netflix,” Netflix’s head of distribution, Spencer Klein, said in a statement.

“Army of the Dead” stars Dave Bautista (“Guardians of the Galaxy”) and centers on a group of mercenaries who travel to Las Vegas to pull off a casino heist in the middle of a zombie apocalypse.

While neither company would say whether this was part of a larger agreement involving more films, the two did say they “anticipate there will be more to come.”

The pandemic forced theaters and studios to re-evaluate how movies are distributed in theaters and on streaming platforms. Traditionally, theaters pushed for an exclusive 72-day window between when a film was released and when it could become available for at-home viewing, whether through streaming or video-on-demand services. But so many movies debuted in the home because of the pandemic, and audiences have become used to having that option, forcing Hollywood to adjust to a new reality.

Gap bought Intermix in 2012 with plans to expand it, but the brand had one fewer store by the time it was sold.Credit…Chang W. Lee/The New York Times

Gap Inc., the retailer that owns its namesake chain, Banana Republic and Old Navy, said on Tuesday that it would sell its high-end Intermix string of stores and website to a private-equity firm as it focuses on its core brands.

Intermix, which has 31 stores, will be purchased by Altamont Capital Partners for an undisclosed price, according to a statement. Gap, which is based in San Francisco, acquired Intermix for $130 million at the end of 2012 with plans to expand it, though the chain stood apart from the rest of the retailer’s chains with its mix of established and emerging designer goods. Intermix had 32 boutiques at the time of the 2012 acquisition.

The exit follows Gap’s sale in April of Janie and Jack, an expensive children’s retailer with more than 100 locations, to Go Global Retail. Gap acquired Janie and Jack in 2019.

Sally Gilligan, head of strategy for Gap, said in the Tuesday release that the sales “demonstrate how we are prioritizing our strategic focus and resources behind the growth and potential of Old Navy, Gap, Banana Republic and Athleta.”

Protesters at the State Capitol in Austin, Texas, demonstrated against Republicans’ proposed bills to restrict voting in the state.Credit…Eric Gay/Associated Press

Two broad coalitions of companies and executives released letters on Tuesday calling for expanded voting access in Texas, wading into the debate over Republican legislators’ proposed new restrictions on balloting after weeks of relative silence.

One letter came from a group of large corporations, including Hewlett-Packard, Microsoft, Unilever, Salesforce, Patagonia and Sodexo, as well as local companies and chambers of commerce, and represents the first major coordinated effort among businesses in Texas to take action against the voting proposals.

The letter, under the banner of a new group called Fair Elections Texas, stops short of criticizing the two voting bills that are now advancing through the state’s Republican-controlled Legislature, but opposes “any changes that would restrict eligible voters’ access to the ballot.”

A separate letter, organized by a breakway faction of 100 executives from the Greater Houston Partnership, and also released on Tuesday , goes further. It directly criticizes the proposed legislation and equates the efforts with “voter suppression.”

Together, the letters signify a sudden shift in how the business community approaches the voting bills in Texas.

Corporations across the country find themselves at the center of a swirling partisan debate over voting rights. With Republicans in almost every state advancing legislation that would make it harder for some people to vote, companies are under pressure from both sides. Democratic activists, along with many mainstream business leaders, are calling on corporations to oppose the new laws. At the same time, a growing chorus of senior Republicans is telling corporate America to keep quiet.

Pandora is looking to address ethical concerns held by consumers about the jewelry business. Credit…Ints Kalnins/Reuters

Pandora, the world’s biggest jeweler by volume, said on Tuesday that it will no longer use mined diamonds for any new designs, and is switching to man-made stones produced in laboratories instead.

The Copenhagen-based company said it would release its first collection to use synthetic stones in Britain this year before turning to other markets in 2022. The range of rings, bangles and earrings will feature stones from 0.15 to 1 carat in size. Pandora’s chief executive, Alexander Lacik, said in a statement Tuesday that diamonds should be affordable as well as sustainable.

Lab-grown diamonds are physically, chemically and optically identical to mined diamonds, and proponents say that their production results in less environmental damage than traditional mining practices, and also doesn’t have the same associations with human rights abuses. Prices of man-made diamonds have fallen over the past two years after the miner De Beers started offering synthetic stones in 2018, and they are now up to 10 times cheaper than mined diamonds, according to a report by Bain & Company.

While mined diamonds went into about 50,000 Pandora pieces of jewelry out of a total of 85 million items made last year, meaning the shift required within the company supply chain will be negligible, the announcement by Pandora is the latest by a major industry player looking to address growing ethical concerns held by consumers about the jewelry business. The jeweler has already said it will only use recycled gold and silver beginning 2025.

Twitter has begun to add paid subscriptions, and announced plans to introduce other subscriber features in the future.Credit…Laura Morton for The New York Times

Twitter plans to acquire the subscription service Scroll, the social media company announced on Tuesday, as it expands its plans for subscription offerings. The two companies declined to disclose the deal terms.

Scroll charges its users a fee to block advertising on participating news websites, then distributes a cut of its earnings to its partner publishers, which include USA Today, Vox and The Atlantic. Publishers can earn up to 50 percent more from the service than they do from advertising, Scroll contends. Twitter plans to integrate the service into its platform, and use its technology to build other subscription services.

“People come to Twitter every day to discover and read about what’s happening,” Mike Park, Twitter’s vice president for product, said in a blog post announcing the deal. “If Twitter is where so much of this conversation lives, it should be easier and simpler to read the content that drives it.”

In recent months, Twitter has begun to add paid subscriptions, and announced plans to introduce other subscriber features in the future.

In January, Twitter acquired Revue, a newsletter provider, and said it would take a 5 percent cut of subscription revenue. In February, the company revealed plans to introduce “Super Follows,” a feature that would allow Twitter users to place some of their content behind a pay wall. And this week, Twitter said it planned to add a ticketing feature to its audio chat, Spaces, so that hosts can charge listeners for entry into their discussions.

Twitter plans to supplement its advertising revenue with revenue from subscriptions, and has raced to add content like newsletters and audio chats that it thinks audiences will pay for. Its acquisition of Scroll will add journalism to that list.

“For every other platform, journalism is dispensable. If journalism were to disappear tomorrow their business would carry on much as before,” Tony Haile, Scroll’s chief executive, wrote in a blog post. “Twitter is the only large platform whose success is deeply intertwined with a sustainable journalism ecosystem.”

Pfizer’s vaccine is disproportionately reaching the world’s rich.Credit…Dado Ruvic/Reuters

On Tuesday, Pfizer announced that its Covid vaccine brought in $3.5 billion in revenue in the first three months of this year, nearly a quarter of its total revenue. The vaccine was, far and away, Pfizer’s biggest source of revenue, report Rebecca Robbins and Peter S. Goodman of The New York Times.

The company did not disclose the profits it derived from the vaccine, but it reiterated its previous prediction that its profit margins on the vaccine would be in the high 20 percent range. That would translate into roughly $900 million in pretax vaccine profits in the first quarter.

Pfizer has been widely credited with developing an unproven technology that has saved an untold number of lives.

But the company’s vaccine is disproportionately reaching the world’s rich — an outcome, so far at least, at odds with its chief executive’s pledge to ensure that poorer countries “have the same access as the rest of the world” to a vaccine that is highly effective at preventing Covid-19.

As of mid-April, wealthy countries had secured more than 87 percent of the more than 700 million doses of Covid-19 vaccines dispensed worldwide, while poor countries had received only 0.2 percent, according to the World Health Organization. In wealthy countries, roughly one in four people has received a vaccine. In poor countries, the figure is one in 500.

VideoCinemagraphCreditCredit…By Irene Suosalo

Today in the On Tech newsletter, Shira Ovide writes that nearly four years after Amazon agreed to a huge deal to buy Whole Foods and a year into a pandemic that played into the tech giant’s strengths, it’s worth asking two questions: Is Amazon losing in groceries? And why has one of the world’s most ambitious and inventive companies mostly been a follower rather than a leader in one of the biggest spending categories for Americans?