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El Salvador seems to change into the primary nation to undertake bitcoin as authorized tender

Nayib Bukele, El Salvador’s president, delivers a speech to Congress at the Legislative Assembly building in San Salvador, El Salvador, on Tuesday, June 1, 2021. Photographer: Camilo Freedman/Bloomberg via Getty Images

Bloomberg | Bloomberg | Getty Images

MIAMI — El Salvador is looking to introduce legislation that will make it the world’s first sovereign nation to adopt bitcoin as legal tender, alongside the U.S. dollar.

In a video broadcast to Bitcoin 2021, a multiday conference in Miami being billed as the biggest bitcoin event in history, President Nayib Bukele announced El Salvador’s partnership with digital wallet company, Strike, to build the country’s modern financial infrastructure using bitcoin technology.

“Next week I will send to congress a bill that will make bitcoin a legal tender,” said Bukele.

Jack Mallers, founder of the Lightning Network payments platform Strike, said this will go down as the “shot heard ’round the world for bitcoin.”

“What’s transformative here is that bitcoin is both the greatest reserve asset ever created and a superior monetary network. Holding bitcoin provides a way to protect developing economies from potential shocks of fiat currency inflation,” continued Mallers.

Speaking from the mainstage, Mallers said the move will help unleash the power and potential of bitcoin for everyday use cases on an open network that benefits individuals, businesses, and public sector services.

El Salvador is a largely cash economy, where roughly 70% of people do not have bank accounts or credit cards. Remittances, or the money sent home by migrants, account for more than 20% of El Salvador’s gross domestic product. Incumbent services can charge 10% or more in fees for those international transfers, which can sometimes take days to arrive and that sometimes require a physical pick-up.

Bitcoin isn’t backed by an asset, nor does it have the full faith and backing of any one government. Its value is derived, in part, from the fact that it is digitally scarce; there will only ever be 21 million bitcoin in existence.

While details are still forthcoming about how the rollout will work, CNBC is told that El Salvador has assembled a team of bitcoin leaders to help build a new financial ecosystem with bitcoin as the base layer.

Bukele’s New Ideas party has control over the country’s Legislative Assembly, so passage of the bill is very likely.

“It was an inevitability, but here already: the first country on track to make bitcoin legal tender,” said Adam Back, CEO of Blockstream.

Back said he plans to contribute technologies like Liquid and satellite infrastructure to make El Salvador a model for the world.

“We’re pleased to help El Salvador on its journey towards adoption of the Bitcoin Standard,” he said.

This isn’t El Salvador’s first move into bitcoin. In March, Strike launched its mobile payments app there, and it quickly became the number one downloaded app in the country.

Bukele has been very popular, with his populist New Ideas party sweeping recent elections. However, the new assembly recently came under fire after it ousted the attorney general and top judges. The move prompted the U.S. Agency for International Development to pull aid from El Salvador’s national police and a public information institute, instead re-routing funds to civil society groups.

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Business

Sports activities agent Wealthy Paul joins former Nike execs to start out Undertake

Sports agent Rich Paul oversees the game between the Miami Heat and the Charlotte Hornets at American Airlines Arena on March 11, 2020 in Miami, Florida.

Michael Reaves | Getty Images

Rich Paul, the sports agent best known for representing NBA star LeBron James, has joined former Nike executives to start a marketing and creative agency owned by a minority group called Adopt.

The company aims to support sports and wellness companies in expanding their audiences through brand marketing. Nike alumni working with Paul include David Creech, who led product and branding for the shoe seller and Michael Jordan’s company.

According to Creech, CNBC Adopt will focus on brand building so companies can better relate to athletes and consumers. Adopt charges an agency marketing fee for their services.

“We believe there is this opportunity in sports and wellness where we can identify and uncover market opportunities,” Creech told CNBC in an interview.

Creech has worked on branding for athletes like Tiger Woods, James, and Kobe Bryant. He will lead the design, branding and product departments at Adopt. Nicole Graham, who served as Nike’s vice president of global brand marketing, will lead strategy and branding, and Josh Moore, another Nike veteran, will oversee digital and design.

David Creech, co-founder of the marketing agency Adopt.

Source: Adopt