Last summer, the group converted their tennis stadium into a human foosball court on one of their properties in Cape Cod, Massachusetts.
“We spanned pool noodles across the tennis court and you got glued in your noodles,” said Mr. Southworth. “Then we played a 10-on-10 soccer game, but you could only mix left and right. It was a great success. “
But not all of Southworth’s efforts to get younger have been successful. A drone race was a memorable failure. “It disheveled a lot of feathers,” said Mr. Southworth.
Regardless of the activity, a casual dress code is a key component in attracting younger guests. Mr. Meldman, who has created two dozen Discovery Land properties in North America and the Caribbean and is set to open his first European property in Portugal, said players can wear the kind of clothing they would get out of most country clubs.
“People on the way to the beach club stop in their bathing suits and hit balls and play golf that way,” he said of the club in Baker’s Bay, Bahamas. “Many clubs have rules and traditions. I love her. But it’s also nice to know that you’re expanding the game and getting people to stop at the driving range in their bathing suits and pick up a club. If we were a more traditional club, that would never happen. “
Elsewhere, the resort itself is becoming more cosmopolitan.
Reynolds Lake Oconee, 90 miles from Atlanta, has six golf courses, and 20 years ago it was all about golf. In the past three years, the number of international residents has exceeded 300 from just 20, and they are looking for more activities.
The developers have decided to build an 80-acre village in the city center with restaurants and fitness centers by the water. It is intended to entice the 2,400 year-round residents of the extensive community to stroll along the lake.
