Mike Lindell, CEO of MyPillow, waits outside the west wing of the White House before entering Washington, DC on January 15, 2021.
Drew Angerer | Getty Images
Dominion Voting Systems sued Mike Lindell, CEO of MyPillow, Monday, accusing former President Donald Trump’s staunch ally of making false conspiracies about the 2020 election “because the lie is selling pillows”.
The $ 1.3 billion defamation lawsuit states that Lindell knew his repeated claims that the election had been “stolen” were not backed by evidence, but were held to help Trump’s supporters of the MyPillow purchase -To stimulate products.
The 115-page complaint, filed in federal court in Washington, DC, cites numerous statements Lindell made in television interviews and social media posts, as well as in a two-hour documentary that aired on conservative media in February.
“MyPillow’s defamatory marketing campaign – featuring promo codes like” FightforTrump “,” 45 “,” Proof “and” QAnon “- has increased MyPillow sales by 30-40% and has continued to mislead people to lie their choices in pillow purchases divert, “says Dominion’s lawsuit.
In a phone interview with CNBC, Lindell said, “I’m very happy that you finally filed the lawsuit.”
“My message to Dominion is that you finally did it because it’s going to be in the spotlight again,” said Lindell.
Lindell also denied Dominion’s claims that his company benefited from his efforts.
“They also say that I benefited from it, or that I used this for MyPillow to advertise and that’s not true. I lost 22 retailers,” Lindell said. “The culture for MyPillow has been canceled.”
The lawsuit against Lindell is just the latest effort by Dominion to seek redress for the “enormous damage” caused by the “viral disinformation campaign” against the electoral society whose systems were deployed in some areas of the US during the presidential election.
Last month, Dominion sued Trump’s personal attorney, Rudy Giuliani, accusing him of spreading similar conspiracies about the company to “get rich financially”.
Giuliani had called the lawsuit, which also claimed more than $ 1.3 billion in punitive and compensatory damages, as “intimidating the hateful left wing to obliterate and censor the exercise of freedom of speech and the ability of lawyers.” To vigorously defend customers. “
Smartmatic, another optional equipment company targeted after President Joe Biden’s victory in a series of conspiracies, filed its own billions of dollars in defamation lawsuit against the owner of Fox News in early February.
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