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Bitcoin Rebounds After a Massive Tumble: Reside Updates

Here’s what you need to know:

Credit…Universal Pictures

LOS ANGELES — In February 2020, Universal Pictures used the Super Bowl to light a marketing match under “F9,” the latest installment in the “Fast and Furious” franchise. With any luck, the studio hoped, the movie would roar into theaters a few months later and take in more than $1 billion worldwide, just as a predecessor, “The Fate of the Furious,” did in 2017.

But the pandemic had other plans. Some rival studios hemmed and hawed over their release schedule, but Universal shocked Hollywood in early March 2020 by delaying “F9” for an entire year. “It was a very unpopular decision,” Donna Langley, chairwoman of the Universal Filmed Entertainment Group, said recently in a phone interview. “A lot of people really did not agree with me.”

It was a $350 million-plus decision, between production and marketing costs, and Ms. Langley, like everyone at that stage of the pandemic, was operating in the dark. “It really was a gut call,” she said.

More and more, it looks like the right one: Over the weekend, “F9” arrived in theaters in eight international markets, including China and South Korea, and sold an estimated $162 million in tickets — a blockbuster result that signaled a summer rebound for Hollywood, which was largely reduced to a supplier to streaming services during the pandemic. “F9” collected $135 million in China alone, 33 percent higher than the initial total for “Fast & Furious Presents: Hobbs & Shaw” in 2019. The most-recent film to take in more than $100 million over its first three days in China was Disney-Marvel’s “Avengers: Endgame” in 2019.

Credit…Giles Keyte/Universal Pictures

“F9,” directed by Justin Lin, will arrive in North American cinemas on June 25, the longest delay ever between an overseas Hollywood debut and a domestic one. The reason: Releasing “F9” in China over the weekend allowed Universal to get ahead of the country’s usual summertime blackout on imported movies, which will begin around July 1, the 100th anniversary of the founding of China’s Communist Party. Movie theaters in China are being ordered to screen patriotic films with titles like “The Sacrifice” and “The Red Sun” at that time.

As Hollywood has contemplated how best to rev up moviegoing now that theaters are beginning to operate with some normalcy again, there has been a lot of talk about “the right movie at the right time.” It was not Christopher Nolan’s cerebral “Tenant,” which was released in September by Warner Bros. An old-fashioned monster mash-up, “Godzilla vs. Kong,” drew big crowds last month, but results were depressed because it was simultaneously available on HBO Max.

Could “F9” be the one? It will receive an exclusive run in theaters and features action sequences designed specifically for big screens. One of the film’s cars has an actual rocket engine attached to its roof.

“It feels like a big, beginning-of-summer, school’s-out celebration,” Ms. Langley said of the sequel. It finds Vin Diesel’s marble-mouthed Dom Toretto facing his younger brother Jakob (John Cena), an assassin working with the villainous Cipher (Charlize Theron). Michelle Rodriguez returns as the brooding Letty. Tyrese Gibson, Helen Mirren and Ludacris also star.

Elon Musk, the chief executive of Tesla, which bought $1.5 billion in Bitcoin last quarter.Credit…Michele Tantussi/Reuters

Over the weekend, the price of Bitcoin briefly fell to around $31,000, more than 50 percent down from its high last month. It has recovered somewhat and is currently trading at around $37,000.

“About $20 billion of long positions were liquidated last week,” Sam Bankman-Fried, the chief executive of the crypto derivatives exchange FTX, told the DealBook newsletter. “In terms of price movements: the biggest part of it is liquidations,” he said, suggesting the worst is over.

But he also noted news from China late Friday of a crackdown on Bitcoin mining and trading. This added to other news of official scrutiny that has spooked crypto investors in recent days, from Hong Kong, Canada and the United States.

Companies with Bitcoin on their balance sheets may be getting nervous. For accounting purposes, cryptocurrency is valued at its purchase price in company accounts. If it goes up in value, this isn’t reflected in a company’s accounts but if it falls, the value is impaired and puts a dent in quarterly profits. Three big corporate investors in Bitcoin are Tesla, MicroStrategy and Square. Here’s where they stand:

  • Tesla: The electric vehicle company bought $1.5 billion in Bitcoin last quarter, at an average price of about $34,700 per coin, not far from its current price. Tesla’s chief executive, Elon Musk, has signaled that the company isn’t selling, but it probably isn’t buying, either.

  • MicroStrategy: The business intelligence software company has spent about $2.2 billion on Bitcoin, at an average price of $24,450. The company bought more last week and is still sitting on big gains.

  • Square: The payments company, led by the Twitter chief Jack Dorsey, bought two batches of Bitcoin for its treasury — $50 million in October at a price of about $10,600 per coin and $170 million in February at a price of around $51,000. It took a $20 million impairment on its holdings last quarter. It doesn’t plan to buy any more, its finance chief said this month.

Wizz Air, a discount carrier based in Hungary, said on Monday it had rerouted a flight from Kyiv, Ukraine, to Tallinn in Estonia to avoid flying in Belarus airspace.Credit…Andrew Boyers/Reuters

Some airlines in Eastern Europe began diverting their planes to avoid Belarus airspace on Monday, a day after that country’s leader sent a fighter jet to force down a Ryanair flight, allowing the authorities to seize an opposition journalist on board.

The shocking move has unleashed a storm of criticism against Aleksandr G. Lukashenko, the Belarus president who has clung to power despite huge protests last year. The European Union is considering penalties against the country.

At least two airlines said that they were diverting flights away from Belarus airspace as a precaution, but most carriers seem to be waiting to be told what to do by the European authorities.

Later in the day, Lithuania’s transport commissioner announced that all flights to and from Lithuanian airports must avoid the airspace of neighboring Belarus, Reuters reported. The minister, Marius Skuodis, said the ban would begin Tuesday at 3 a.m. local time.

Ryanair’s chief executive, Michael O’Leary, on Monday condemned the actions of the Belarus authorities, who ordered the plane, flying from Athens to Vilnius, Lithuania, to land in the Belarus capital of Minsk and then arrested Roman Protasevich, a dissident journalist on board, and his companion.

“This was a case of state-sponsored hijacking, state-sponsored piracy,” Mr. O’Leary told interviewers on Newstalk, an Irish radio broadcaster.

Mr. O’Leary, however, said he was waiting for instructions from European Union authorities in Brussels about whether to steer other flights away from Belarus.

He added that it would be an easy matter for his flights to avoid Belarus. “We don’t fly over Belarus much,” he said. “It would be a very minor adjustment to fly over” Poland instead, he added. Ryanair, a discount airline based in Ireland, describes itself as Europe’s largest airline group.

Some analysts say that the European Union may be reluctant to ban flights over Belarus because such a move would create difficulties for European airlines. Airlines are already avoiding Ukraine, the country’s southern neighbor, because of conflict with Russia, and so putting Belarus air space off limits as well would present serious routing difficulties on flights between Europe to Asia.

“Flying to Asia from Europe without crossing Belarus is likely too costly and challenging,” wrote analysts from Eurasia Group, a research firm, in a note on Monday.

Other airlines, flying shorter routes, are already making changes.

AirBaltic, the Latvian national airline, said that its flights would avoid entering Belarus airspace “until the situation becomes clearer or a decision is issued by the authorities.” The rerouted flights include ones from Riga, the airline’s home base, to Odessa in Ukraine and Tbilisi in Georgia.

Another airline that flies in the area, Wizz Air, said that it would alter the path of a flight from Kyiv in Ukraine to Tallinn in Estonia so as to skirt Belarus.

“We are continuously monitoring and evaluating the situation,” a spokesman for Wizz Air, which is based in Hungary, said.

Pete Buttigieg, the transportation secretary.Credit…Pool photo by Oliver Contreras/EPA, via Shutterstock

The transportation secretary said Monday that the safety of flights operated by U.S. airlines over Belarus should be reviewed after the Eastern European country forced a commercial flight to land in order to seize a dissident on board.

“That’s exactly what needs to be assessed right now,” the secretary, Pete Buttigieg, told CNN. “We, in terms of the international bodies we’re part of and as an administration with the F.A.A., are looking at that because the main reason my department exists is safety.”

The comments came after the authoritarian leader of Belarus dispatched a fighter jet on Sunday to intercept a Ryanair plane carrying the journalist Roman Protasevich. The plane was forced to land in Minsk, the Belarusian capital, where Mr. Protasevich was arrested.

The secretary of state, Antony J. Blinken, condemned the forced diversion, saying it was a “shocking act” that “endangered the lives of more than 120 passengers, including U.S. citizens.” And Michael O’Leary, the chief executive of Ryanair, an Irish-based low-cost carrier, called the operation a “state -sponsored hijacking.”

The International Air Transport Association, a global industry group, said Saturday on Twitter, “We strongly condemn any interference or requirement for landing of civil aviation operations that is inconsistent with the rules of international law.” The group called for “a full investigation by competent international authorities.”

Officials in the region also criticized the action. Ursula von der Leyen, president of the European Commission, called the re-routing to Minsk “utterly unacceptable,” adding that “any violation of international air transport rules must bear consequences.”

Though not a major European hub, Minsk is served by multiple international airlines, including Lufthansa, KLM, Turkish Airlines and Air France. Delta Air Lines and United Airlines offer flights to Minsk through their partnerships with those European airlines as well as through Belavia, the Belarusian national carrier.

Belarus sits between Poland and Russia and also has borders with Ukraine, Lithuania and Latvia, putting it in the path of some flights to and from major European airports.

Jerome H. Powell, the Federal Reserve chair, announced last week that the central bank will this summer issue a discussion paper outlining the benefits and risks of a United States central bank digital currency.Credit…Al Drago for The New York Times

Top Federal Reserve officials have made clear in recent days that the central bank will spend this year taking a closer look at the possibility of a digital dollar — a push partly motivated by concerns that private-sector digital coins could come to dominate the payment system.

Jerome H. Powell, the Fed chair, announced last week that the Fed will issue a discussion paper this summer outlining the benefits and risks of a United States central bank digital currency, which would basically be a digital version of cash. He made clear that the Fed had not decided to issue a digital currency, and that the paper “represents the beginning of what will be a thoughtful and deliberative process.”

Mr. Powell specifically cited stablecoins, digital coins that tie their value to the dollar or another underlying asset, as something that could pose risks to users and to the “broader financial system” because those private currencies “may not come with the same protections as traditional means of payment.” That means the Fed needs to understand how to oversee them.

Lael Brainard, a Fed governor who has paid significant attention to payments issues, fleshed out that message during a speech on digital currencies on Monday. She outlined growing concerns about the possible widespread adoption of stablecoins as something that could fragment the payment system.

“A predominance of private monies may introduce consumer protection and financial stability risks because of their potential volatility and the risk of run-like behavior,” Ms. Brainard said. “Indeed, the period in the 19th century when there was active competition among issuers of private paper banknotes in the United States is now notorious for inefficiency, fraud, and instability in the payments system.”

The Fed has other motivations for exploring the possibility of a digital dollar. Other nations including China are further along in developing central bank digital currencies, and the United States wants to make sure it has a prominent seat at the table as the rules of future cross-border payments are drawn. Digital currencies may have financial inclusion benefits, and even if central banks don’t choose to create their own, they need to understand the technology to regulate and supervise it.

But stablecoins — in particular, Facebook’s Libra project, which has since been renamed Diem — has played a critical role in focusing both the central bank and Congress’s attention on understanding the new technologies, their possibilities and their risks.

Mr. Powell said in testimony last year that Libra was “a bit of a wake-up call that this is coming fast and could come in a way that is quite widespread and systemically important fairly quickly,” highlighting the “importance of making quick progress.”

Robert Iger, the former Disney chief executive, reportedly called the head of Time Warner in 2016 about a possible merger.Credit…Etienne Laurent/EPA, via Shutterstock

After its $100 billion deal to buy Time Warner, and spending millions more to fight a Justice Department lawsuit that delayed the deal, AT&T wants a do-over. This reversal culminated in the announcement last week that it would spin off WarnerMedia, as the former Time Warner is now known, to merge with the reality-TV giant Discovery.

In the three short years since AT&T closed the deal to buy Time Warner, AT&T radically upended the business by cutting staff, angering the talent and firing executives and becoming something of a Hollywood villain. Some of WarnerMedia’s most successful executives, including Richard Plepler of HBO, left or were pushed out. The company cut more than 2,000 jobs.

It could have been different if a phone call in 2016 had come just a few weeks earlier, according to the DealBook newsletter. In October that year, shortly before Time Warner and AT&T first announced their deal, Robert A. Iger, the chief executive of the Walt Disney Company at the time, placed a call to Jeffrey Bewkes, the head of Time Warner, according to two people familiar with those details.

The Disney leader asked Mr. Bewkes if he’d be interested in a possible merger. It was too late, Mr. Bewkes said: There was already something in the works. Mr. Iger wished him well and hung up the phone. Later, Mr. Iger called another media chief in the hopes of forging a deal. It was Rupert Murdoch.

  • U.S. stocks rose on Monday, with the S&P 500 climbing about 1 percent. Stocks in Europe were little changed.

  • Belarus government bonds, denominated in dollars, dropped on Monday after the Belarusian government sent a fighter jet to intercept a Ryanair plane traveling through the country’s airspace on Sunday and seized a prominent opposition journalist on board. European officials are considering further penalties against Belarus.

  • Metal prices, including iron ore and steel rebar, fell as Chinese officials continued to intervene in what the government sees as excessively high commodity prices.

  • The National Development and Reform Commission said in a statement on Monday that there would be “zero tolerance” for illegal activities such monopolistic behavior or hoarding after major metal producers were called to a meeting with several Chinese government departments.

  • Oil prices rose. Futures of West Texas Intermediate, the U.S. crude benchmark, rose 3 percent to $65.47 a barrel.

  • Cineworld shares rose in London after the movie theater chain said it had a “strong opening weekend” in Britain thanks to the success of “Peter Rabbit 2: The Runaway.” In the United States, 97 percent of the company’s movie theaters are now open, Cineworld said, which operates Regal Cinemas, the second-largest chain in the country after AMC.

  • Shares in Virgin Galactic soared after Richard Branson’s space plane completed a test flight on Saturday to the edge of space. The company also has more than 600 customers who paid up to $250,000 each for seats on its earliest flights.

  • Beyond Meat shares jumped after the largest supermarket chain in Britain, Tesco, said on Monday it was introducing a range of frozen meals with Beyond Meat.

Dexter George asked white customers who came to his shop after the death of George Floyd to support Black businesses more consistently.Credit…Ben Sklar for The New York Times

While Black business ownership rates nationwide dropped by 41 percent from February 2020 to April 2020 — the largest decline for any racial group — Dexter George watched as 1,200 patrons donated $69,211 to support his 30-year-old enterprise, Source of Knowledge, a bookstore on Broad Street in Newark.

Personal checks and civic grants further steadied the store’s finances.

Unable to secure loans, he used some of the money to reinvest in his 2,700 square feet of retail space.

“At the end of the day, you only fit in a box,” Mr. George, who was born in Tobago, said of putting the money back into the store. “Can’t take it with you.”

Mr. George, 56, has kept his business operating partly by practicing caution during the pandemic, Kevin Armstrong reports for The New York Times.

“There’s a lot of people we aren’t seeing again,” he said. “This virus is going around in a circle until it gets everybody.”

Mr. George counted 30 customers killed by the coronavirus. Almost 1,000 people have died in Newark, New Jersey’s largest city, because of Covid-19 and the vaccination rate remains below 30 percent. Throughout the pandemic, Mr. George considered not only safety concerns, but also the costs of closures and curfews. He weighed reduced foot traffic against his mortgage of $6,500 per month for the two-story building that houses his bookstore. On his commute, he noted roller gates that remained down and “For Lease” signs going up.

But Mr. George was not done building. Early in the epidemic, he created a GoFundMe page to alert customers to his status: “Covid almost killed us!”

It was the contributions that revived him.

  • Rick Santorum, the former Pennsylvania senator and Republican presidential candidate, has been dropped from his role as a CNN political commentator amid controversy over recent remarks in which he seemed to erase the role of Native Americans in U.S. history. Mr. Santorum’s departure from CNN came after comments he made about Native Americans at a Young America’s Foundation event last month. “We birthed a nation from nothing — I mean, there was nothing here,” Mr. Santorum said.

  • Daimler, the world’s largest maker of heavy trucks, whose Freightliners are a familiar sight on American interstates, said last week that it would convert to zero-emission vehicles within 15 years at the latest, providing another example of how the shift to electric power is reshaping vehicle manufacturing with significant implications for the climate, economic growth and jobs.

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John Malone sees WarnerMedia-Discovery as No. three streamer behind Netflix, Disney+

The blockbuster deal with WarnerMedia-Discovery is particularly good news for HBO Max, billionaire media mogul John Malone told CNBC’s David Faber.

In an interview that aired Monday, Malone said his previous reservations about HBO Max’s ability to be a dominant player in the crowded digital streaming landscape will be addressed once AT&T becomes its own service is under the same roof as Discovery.

“I thought they would have a hard time getting the growth in subscribers they were hoping for in the US, and I think they are,” said Malone, a Discovery board member who has more than 25% of the voting rights in the company.

Malone believes the new company could join Netflix and Disney + as a true global powerhouse.

“I think we will not only be the third platform of its kind, but I think we will be very competitive with the other two when it comes to meeting the world’s entertainment, curiosity and information needs, basically worldwide Platform, “said Malone.

John Malone

Matthew Staver | Bloomberg | Getty Images

According to the company, Disney + ended the second quarter of the fiscal year with 103.6 million subscribers. Netflix announced last month that it had nearly 208 million subscribers worldwide.

AT&T announced in April that HBO and HBO Max combined had 44.2 million subscribers in the US and nearly 64 million worldwide.

WarnerMedia’s flagship streaming flagship HBO Max debuted in the US last May and plans to expand internationally. Malone believes that Discovery’s global expertise will support this advance.

“For me, the problem with HBO Max is that at that point it wasn’t possible to go international. Combining it with Discovery, given Discovery’s existing presence, was a huge presence in 200 countries around the world with a great brand,. .. for me, that’s the big plus, “said the cable television pioneer and longtime chairman of Liberty Media.

Malone opened up in a comprehensive interview with CNBC about AT & T’s deal announced last week with Discovery and WarnerMedia, which the telecommunications giant acquired less than three years ago.

If the transaction receives regulatory approval, WarnerMedia’s various media and entertainment properties, including CNN, HBO and the Warner Bros. studio, will be spun off from AT&T and combined with Discovery’s brands such as HGTV, Food Network and Discovery Channel .

It would position the new company – which hasn’t been renamed yet – as a stronger competitor in the highly competitive streaming video wars. In addition to WarnerMedia’s HBO Max, the Discovery Signature direct-to-consumer platform Discovery + was launched in January.

Malone trusted in David Zaslav’s leadership

David Zaslav, CEO of Discovery, told CNBC last week that the combined company could ultimately attract 400 million subscribers to streaming video worldwide – significantly more than any other competitor.

“Netflix is ​​a great company, Disney is a great company, but we have a portfolio of content that is very diverse and generally engaging,” said Zaslav, who will lead the new company.

Malone said he has confidence in Zaslav’s management skills and generally believes the connection between Discovery and WarnerMedia is beneficial. He also said he had no qualms about giving up his Discovery shares with super-voting as part of the deal.

David Zaslav, President and CEO of Discovery Inc.

Anjali Sundaram | CNBC

According to FactSet, Malone owns more than 93% of the Class B shares of Discovery, which equates to 10 votes per share compared to one vote per share for Class A. His ownership of these shares enables his significant voting rights in the company. Discovery also has a third class of stocks known as Series C.

The combined WarnerMedia Discovery will only have one type of warehouse.

“My reaction was okay that I thought the alphabet soup we had served its purpose had protected the company and given it a long term for several years. It was time when its usefulness ran out, I agreed “said Malone, whose Liberty Media spun off its stake in Discovery Communications in 2005 into a separate entity.

Malone on the “brave decision” made by John Stankey, CEO of AT&T

AT & T’s decision to outsource WarnerMedia marked the end of any attempt to link a content producing asset to a wireless company.

Malone praised John Stankey, CEO of AT&T, for pulling the plug on this built-in experiment, which some observers questioned from the time the deal was first announced in 2016. AT&T completed the acquisition of Time Warner in 2018 following a regulatory and judicial dispute.

“John Stankey showed a hell of a lot of courage in making this decision at this point because he was really chasing two capital-intensive, very competitive rabbits,” said Malone.

Stankey replaced Randall Stephenson as AT&T CEO in July 2020. He was President and Chief Operating Officer.

“”[Stankey’s] The idea of ​​focusing AT&T on its primary, traditional business and allowing other managers to pursue direct consumer opportunity with a different balance sheet was a bold move, “said Malone.

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Bitcoin Costs Stabilize After Unstable Weekend

Over the weekend, the price of Bitcoin briefly fell to around $31,000, more than 50 percent down from its high last month. It has recovered somewhat and is currently trading at around $37,000.

“About $20 billion of long positions were liquidated last week,” Sam Bankman-Fried, the chief executive of the crypto derivatives exchange FTX, told the DealBook newsletter. “In terms of price movements: the biggest part of it is liquidations,” he said, suggesting the worst is over.

But he also noted news from China late Friday of a crackdown on Bitcoin mining and trading. This added to other news of official scrutiny that has spooked crypto investors in recent days, from Hong Kong, Canada and the United States.

Companies with Bitcoin on their balance sheets may be getting nervous. For accounting purposes, cryptocurrency is valued at its purchase price in company accounts. If it goes up in value, this isn’t reflected in a company’s accounts but if it falls, the value is impaired and puts a dent in quarterly profits. Three big corporate investors in Bitcoin are Tesla, MicroStrategy and Square. Here’s where they stand:

  • Tesla: The electric vehicle company bought $1.5 billion in Bitcoin last quarter, at an average price of about $34,700 per coin, not far from its current price. Tesla’s chief executive, Elon Musk, has signaled that the company isn’t selling, but it probably isn’t buying, either.

  • MicroStrategy: The business intelligence software company has spent about $2.2 billion on Bitcoin, at an average price of $24,450. The company bought more last week and is still sitting on big gains.

  • Square: The payments company, led by the Twitter chief Jack Dorsey, bought two batches of Bitcoin for its treasury — $50 million in October at a price of about $10,600 per coin and $170 million in February at a price of around $51,000. It took a $20 million impairment on its holdings last quarter. It doesn’t plan to buy any more, its finance chief said this month.

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5 issues about Ford’s F-150 Lightning

Ford officially unveilied the new electric F-150 Lightning pickup on May 19, 2021 at its world headquarters in Dearborn, Mich.

Michael Wayland / CNBC

DETROIT — If anyone doubted the importance of the electric Ford F-150 Lightning to Ford Motor, they shouldn’t after the vehicle’s theatrical debut at the automaker’s world headquarters this week in Michigan.

Ford turned its 12-story home — known as the “Glass House” for its boxy, glass-clad modern design — into a 64,000-square-foot projection screen for the vehicle’s official unveiling Wednesday night. It was an over-the-top presentation that spoke to the significance of the vehicle and Ford’s pickup truck franchise, which hauls in the lion’s share of the company’s profits.

Ford Chairman Bill Ford called it a “defining moment” and a “historic day” for the company. Ford CEO Jim Farley said it was a “moment of tremendous pride” and would test whether mainstream Americans truly want electric vehicles.

Ford did everything it could to make the vehicle appealing to pickup truck customers — from its price to its functionality and design. It also added some surprising features that would not be possible with a gas-powered vehicle, such as an enormous front trunk, or frunk, and the ability to power a house for days.

Here’s more on those features as well as other things to know about the truck.

Anti-Tesla design

The pickup resembles the automaker’s current F-150 but includes new interior and exterior features. It’s powered by two electric motors and a battery pack instead of a traditional gas engine. It will be offered in two battery options with targeted ranges of 230 miles or 300 miles, Ford said.

The design and functionality of the F-150 Lightning pickup is meant to be a truck, “not a science experiment,” according to Linda Zhang, chief engineer of the vehicle.

A promotional shot of Tesla’s Cybertruck.

handout

Taking a jab at Tesla’s Cybertruck design, Jasen Turnbull, marketing manager for the Lightning, put it a different way: “Our customers told us they want something modern and advanced, but did not want their truck to look like a doorstop or a spaceship,” he said. “They wanted something distinct but not different.”

Tesla’s upcoming Cybertruck has a unique and polarizing design that was inspired by the films “Blade Runner” and “The Spy Who Loved Me.”

It can power a house

The F-150 Lightning is available with 11 outlet plugs, including four in the frunk and one 240-volt in the pickup box for heavy-duty equipment. Using the vehicle’s battery, the truck also works as an electric generator. Depending on the amount of electricity being drawn, it could power a house for up to 10 days, Ford said.

Ford is partnering with solar company Sunrun to offer an at-home EV charger and an inverter that would automatically draw power from the truck when it’s plugged in — enough to power an entire home or certain critical products during a power outage. They’ll also offer solar installation for owners.

A current hybrid electric-gas model of the 2021 F-150 also features an electric generator but not the level of power of the EV version.

The F-150 Lightning is estimated at up to 563 horsepower and 775 pound feet of torque — about 130 horsepower and 200 pound feet of torque more than the top-rated version with an engine.

‘Frunking awesome’

The Lightning also boasts a massive front trunk, or frunk.

The frunk, located where the engine would typically be, is unique, as the vehicle’s grille is integrated into the hood. It creates an open, flat area that’s easier to load and unload than a bin-type frunk found on most EVs. It adds 14.1 cubic feet of secured storage for dry or wet items. For the latter, it also features a drain at the bottom.

2022 Ford F-150 Lightning

Ford

“I like to say it’s frunking awesome,” said Nancy Reppenhagen, Ford supervisor of global feature process who led development of the frunk. For tailgating, she said, it could be used as a cooler, table or stand for a large flat-screen TV.

The frunk also features four 110-volt outlet plugs and two USB ports for charging. It is designed to store up to 400 pounds.

Price and profits

The vehicle’s price, much like the traditional F-150, has a wide bandwidth. Ford said a work-oriented version of the truck will start at $39,974. More consumer-centric models will start at $52,974 and top out at around $90,000.

The “74” at the end of the price has a hidden meaning, a Ford spokesman told CNBC. It’s a nod to the 74th anniversary of the Ford F-Series in 2022, which is the first model year of the F-150 Lightning.

Ford said the vehicle will be profitable, however, executives declined to comment on whether every model would make money.

It is expected to be one of the first mainstream electric pickups, if not the first, when it arrives in dealer showrooms by mid-2022.

Reservations

Ford is taking refundable $100 reservations for the F-150 Lightning on its website. It took more than 44,500 reservations in less than 48 hours after the truck’s official debut, Farley tweeted Friday morning. That was up from more than 22,000 as of Thursday morning.

“The response has been great,” Farley said during an interview Thursday on CNBC’s “Squawk Box.” 

The strong response is not unique. Two days after unveiling the Tesla Cybertruck in November 2019, CEO Elon Musk tweeted that the company had taken 146,000 reservations for the steel trapezoid-shaped pickup.

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Scrounging for Hits, Hollywood Goes Again to the Video Recreation Nicely

LOS ANGELES — For 28 years, ever since “Super Mario Bros.” arrived in cinemas with the tagline “This Ain’t No Game,” Hollywood has been trying and mostly failing — epically, famously — to turn hit video games into hit movies. For every “Lara Croft: Tomb Raider” (2001), which turned Angelina Jolie into an A-list action star, there has been a nonsensical “Max Payne” (2008), an abominable “Prince of Persia” (2010) and a wince-inducing “Warcraft” (2016).

If video games are the comic books of our time, why can’t Hollywood figure out how to mine them accordingly?

It may finally be happening, powered in part by the proliferation of streaming services and their need for intellectual property to exploit. “The need for established, globally appealing I.P. has naturally led to gaming,” Matthew Ball, a venture investor and the former head of strategy for Amazon Studios, wrote last year in an essay titled “7 Reasons Why Gaming I.P. Is Finally Taking Off in Film/TV.”

After years of inaction and false starts, for instance, Sony Pictures Entertainment and its PlayStation-powered sibling, Sony Interactive, are finally working together to turn PlayStation games into mass-appeal movies and television shows. There are 10 game adaptations in the Sony Pictures pipeline, a big leap from practically none in 2018. They include “Uncharted,” a $120 million adventure based on a 14-year-old PlayStation property (more than 40 million copies sold). “Uncharted” stars Tom Holland, the reigning Spider-Man, as Nathan Drake, the treasure hunter at the center of the game franchise. It is scheduled for release in theaters on Feb. 18.

Sony is starting production on “The Last of Us,” a series headed to HBO and based on the post-apocalyptic game of the same title. Pedro Pascal, “The Mandalorian” himself, is the star, and Craig Mazin, who created the Emmy-winning mini-series “Chernobyl,” is the showrunner. Executive producers include Carolyn Strauss, one of the forces behind “Game of Thrones,” and Neil Druckmann, who led the creation of the Last of Us game.

Sony games like Twisted Metal and Ghost of Tsushima are also getting the TV and film treatment. (Contrary to speculation, one that is not, at least not anytime soon, according to a Sony spokesman: God of War.)

In the past, Sony Pictures and Sony Interactive operated as fiefs, with creative control — it’s mine; no, it’s mine — impeding adaptation efforts. When he took over as Sony’s chief executive in 2018, Kenichiro Yoshida demanded cooperation. The ultimate goal is to make better use of Sony’s online PlayStation Network to bring Sony movies, shows and music directly to consumers. PlayStation Network, introduced in 2006, has more than 114 million monthly active users.

“I have witnessed a radical shift in the nature of cooperation between different parts of the company,” said Sanford Panitch, Sony’s movie president.

The game adaptation boom extends far beyond Sony.

“Halo,” a series based on the Xbox franchise about a war between humans and an alliance of aliens (more than 80 million copies sold), will arrive on the Paramount+ streaming service early next year; Steven Spielberg is an executive producer. Lionsgate is adapting the Borderlands games (roughly 60 million sold) into a science fiction film starring Cate Blanchett, Kevin Hart and Jamie Lee Curtis.

Buoyed by its success with “The Witcher,” a fantasy series adapted from games and novels, Netflix has shows based on the “Assassin’s Creed,” “Resident Evil,” “Splinter Cell” and “Cuphead” games on the way. Jonathan Nolan and Lisa Joy, the duo behind HBO’s “Westworld,” are developing a science-fiction show for Amazon that is based on the Fallout video game franchise.

And Nintendo and Illumination Entertainment, the Universal Pictures studio responsible for the “Despicable Me” franchise, have an animated Mario movie headed to theaters next year — another new collaboration between a game publisher and a film company.

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Still, Hollywood’s game adaptation track record is terrible. Why should the coming projects be any different?

For a start, the games themselves have evolved, becoming more intricate and cinematic. “Games have stories that are so much more developed and advanced than they used to be,” Mr. Panitch said.

There are also signs that Hollywood has figured out how to make game-based films that satisfy both audiences and critics. “Pokémon Detective Pikachu,” which paired animated creatures with live actors, collected $433 million worldwide in 2019 for Warner Bros. and Legendary Entertainment — and was the first major game adaptation in three decades to receive a “fresh” designation on Rotten Tomatoes, the review-aggregation site. Since then, two more adaptations, “Sonic the Hedgehog” (Paramount) and “The Angry Birds Movie 2” (Sony) have been critical and commercial successes.

“Quality has definitely been improving,” said Geoff Keighley, creator of the Game Awards, an Oscars-like ceremony for the industry.

The most recent game-to-film entry, “Mortal Kombat” (Warner Bros.), received mixed reviews but has taken in $41.2 million in the United States since its release last month, a surprisingly large total considering it was released simultaneously on HBO Max and theaters were still operating with strict coronavirus safety protocols.

Mr. Panitch acknowledged that “video game movies have a checkered history.” But he added, “Failure is the mother of invention.”

Game adaptations, for instance, have often faltered by trying to rigidly replicate the action and story lines that fans know and love. That approach invites comparison, and movies (even with sophisticated visual effects) almost always fail to measure up. At the same time, such “fan service” turns off nongamers, resulting in films that don’t connect with any particular audience.

“It’s not just about adapting the story,” said Michael Jonathan Smith, who is leading Sony’s effort to turn Twisted Metal, a 1995 vehicular combat game, into a television series. “It’s about adapting how you feel when you play the game. It has to be about characters you care about. And then you can slide in the Easter eggs and story points that get fans absolutely pumped.”

“Uncharted” is a prequel that, for the first time, creates origin stories for the characters in the game. With any luck, such storytelling will satisfy fans by giving them something new — while also inviting nongamers, who may otherwise worry about not knowing what is going on, to buy tickets. (The producers of “Uncharted” include Charles Roven, who is known for the “Dark Knight” trilogy.)

“It’s a question of balance,” said Asad Qizilbash, a senior Sony Interactive executive who also runs PlayStation Productions, an entity started in 2019 and based on Sony’s movie lot in Culver City, Calif.

Unlike in the past, when Sony Pictures and Sony Interactive pledged to work together and ultimately did not, the current collaboration “has weight because there is a win for everyone,” Mr. Qizilbash added. “We have three objectives. Grow audience size for games. Bring product to Sony Pictures. Showcase collaboration.”

The stakes are high. A cinematic flop could hurt the game franchise.

“It’s risky,” Mr. Qizilbash allowed. “But I think we can do it.”

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NBA play-in video games are successful — here is why the league ought to maintain the format

LeBron James #23 of the Los Angeles Lakers drives to the basket against the Golden State Warriors during the 2021 NBA Play-In Tournament on May 19, 2021 at STAPLES Center in Los Angeles, California.

Adam Pantozzi | National Basketball Association | Getty Images

LeBron James made his feelings known. National Basketball Association team owner Mark Cuban did, too. Some like it, and others don’t.

But the NBA play-in games went from pandemic necessity to possible permanent feature.

The play-in games pair seeds 7-to-10 in each conference, with winners securing the final four playoff spots. The NBA installed the games last summer because the season was interrupted due to Covid-19.

“It added some excitement for our TV partners and for our fans to watch games that are important and meaningful,” Phoenix Suns owner Robert Sarver told CNBC when asked about the games. “And from an additional entertainment aspect, it’s an additional asset for our media partners.”

The latest on the viewership front is the NBA reached over 5 million viewers for the premium play-in: James’ Los Angeles Lakers against the Steph Curry-led Golden State Warriors. It’s not pro football viewership stats, but nothing in U.S. sports will ever match the NFL. And few media pundits will frown at 5 million viewers on a Wednesday night.

Now NBA commissioner Adam Silver will now navigate the politics of continuing playoff play-in games. He’ll have to deal with the basketball traditionalists, the egos in the ownership group and the players who will make their feedback known. But Silver’s job to convince his NBA constituencies shouldn’t be difficult, and here’s why.

Viewership is strong, and that’s what matters

Last year, only one play-in game occurred – the Memphis Grizzlies against the Portland Trail Blazers – as disparity guidelines were in place. The Blazers-Grizzlies averaged over 1 million viewers and peaked at 2.6 million on a Saturday afternoon in August. For two small-market teams, that’s a success for ESPN.

Turner Sports said the seventh-seed Boston Celtics win over the Washington Wizards averaged 2.5 million viewers. And the lower-seeded contest (Charlotte Hornets and Indiana Pacers) averaged 1.4 million viewers.

And James helped ESPN average 5.6 million viewers with his appearance. The Los Angeles Lakers beat the Golden State Warriors 103-100 thanks to James’ game-winning shot. ESPN also averaged 2.2 million viewers for the first contest featuring Memphis Grizzlies rising star Ja Morant.

“The early returns are good,” said NBA executive Evan Wasch, one of the people James suggested should be fired for his part installing the play-in. Wasch is the executive vice president of basketball strategy and analytics. Part of his job is to help format the games, which were on the NBA’s radar before he arrived at the league.

With the potential of six new games added, that should only help the NBA when it comes back to the negotiating table with its national media partners. Early speculation is the NBA would seek just around $70 billion for new rights. The current agreement runs through 2024.

But if fans are watching, which so far they are, things could get interesting for Disney and the new Discovery-WarnerMedia.

Dallas Mavericks owner Mark Cuban shakes hands with Luka Doncic (77) after the 117-110 win over the San Antonio Spurs in an NBA basketball game Monday, Nov. 18, 2019, in Dallas.

Richard W. Rodriguez | AP

Team business will benefit

Like James, Cuban was adamant about his dislike for the games. The thing is, he commented when his Dallas Mavericks were on the verge of competing in the play-in. The Mavs escaped, though, and Cuban went back to discussing NFTs. But even he can’t deny the play-in games are suitable for his pocketbook.

The play-in games are basically playoff contests. For the seventh seed, it provides at least two elimination games at home. So, for instance, if the Mavs had finished seventh, they’d play the exact amount of guaranteed games at American Airlines Center as they would in a traditional playoff format. And if they win the play-in and advance far in the playoffs, that’s more gameday revenue, and that jersey patch increases in value, too. The play-in stats don’t count, but the money coming in does.

“The seventh seed sort of ends up in a net positive place from a team business perspective,” Wasch said. “That seed is getting an incremental benefit from being in this play-in by virtual of having more [playoff] home games.”

How can Cuban argue against that? Asked if his stance has changed, in an email, Cuban stayed quiet. But when asked his perspective, Sarver said, “I would have no problem supporting it.”

Ja Morant #12 of the Memphis Grizzlies rebounds the ball against the San Antonio Spurs during the 2021 NBA Play-In Tournament on May 19, 2021 at FedExForum in Memphis, Tennessee.

Joe Murphy | National Basketball Association | Getty Images

The competition will be good

Take away the dull games featuring the Pacers and Wizards and the play-in games were fun to watch. But it’s the competition before the games that elevated the NBA’s fan engagement.

Over the final two weeks of the regular season, the play-in races were one of the most discussed topics in sports. Would the Lakers fall? Could Curry get in? Plus there was James’ dislike of the format.

“It certainly has not hurt the level of interest around the play-in to have some of our prominent players and owners speaking up about it, whether positive or negative,” Wasch said.

He added the race for the sixth-seed was intensified, as teams wanted to avoid the play-in. It’s here the NBA has created a race in the middle of the standings. When discussing the topic with CNBC, a prominent Western Conference team executive noted 24 teams were competing for positioning over the last few weeks of the season. Asked if he would support it permanently, the executive said yes. And Sarver noted it discourages teams from tanking to position for draft picks.

“What we learned is that our teams and players are responsive to the competitive dynamics that are presented in front of them,” Wasch said. “When you give teams the opportunity to earn greater rewards for finishing higher in the standings, and those rewards are outsized relative to what they’ve been traditionally, then you see a response.

“We saw it in the bubble last year with the teams in the Western Conference fighting to get into the play-in,” Wasch added. “And we’re seeing it fourfold this year because it’s just not eight and nine [seeds]. … If that were to continue, then this format is a success. So far, all the learnings have been positive.”

Now what happens?

The viewership for the Lakers-Warriors contest was solid, but that number could be tough to capture again. It did feature two of the top athletes in the world (Curry and James). The chances those two meet in that position again are slim.

Still, after Silver gets team owners in line, convincing the National Basketball Players Association is next. At that point, the NBA will reveal how much these play-in games mean to the league.

“I think they are going to have the play-in again,” said former NBPA executive Charles Grantham. “The thing is: what is it going to cost for them to get the players to agree? It’s no question that it will be a subject to negotiation for the next agreement.”

Now the director of the sports management program at Seton Hall, Grantham said he expects the NBPA to request that the play-in games’ revenue gets added to the NBA’s gross revenue, which they split with the players in the form of basketball-related income, according to their existing agreement.

And eliminating preseason games could be an option, too, as players could have questions about wear and tear on their bodies. But these days, teams have rest strategies so the obstacles shouldn’t prevent an agreement.

There’s still things to figure out, fairness being one of them, but the NBA found its new asset. The play-in games are fun and prove they work.

“If we found that fans felt it devalued the regular season, that would be something take a look at to see if we can squeak it in any way to adjust to that,” Wasch said. “But I’m optimistic we’ll find that it was actually a welcomed addition.”

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529 Plans for Faculty: Store Round and Save Charges

However, the outcome could have been different if the bug had occurred during a downturn, said Madeline Hume, a Morningstar analyst. She has recommended that you be familiar with the performance of your plan so that you can assess whether returns seem unusual and be careful when your plan notifies you of any changes. “It’s important to know what communication is coming out,” she said.

The company rates 529 plans on factors such as fees, investment options, and plan monitoring. Most plans are rated gold, silver, or bronze, which indicates that they offer a net benefit to investors. However, eight plans received “negative” ratings, mainly due to excessive fees.

Here are some questions and answers about 529 savings plans:

What college expenses can 529 funds be used for?

Savings in a 529 can be used to pay college expenses including tuition, room and board, mandatory fees, books, supplies, and required equipment.

Can I use 529 funds to pay for student loans?

Yes. According to a law passed in 2019, up to $ 10,000 from a 529 account can be used to repay a beneficiary’s student loan. An additional $ 10,000 each can be used to repay student loans borrowed from the beneficiary’s siblings.

Can grandparents save on a 529 account for a grandchild?

Yes – and an upcoming change to an important grant form, the Free State Student Aid Application (FAFSA), should help make this more attractive. Currently, contributions from 529 grandparent-owned plans are reported by the FAFSA as untaxed cash assistance for the student, which may decrease eligibility for financial assistance, financial aid expert Mark Kantrowitz said. However, an updated FAFSA will remove the issue of cash assistance, so distributions from 529 grandparent-owned distributions are no longer on the form. The change is expected to take place at FAFSA in late 2022 for the 2023-24 academic year.

However, the change doesn’t affect another form of tuition grant, the CSS profile, which is required by many more expensive private colleges, Kantrowitz said.

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Warfare footing wanted to appropriate economists local weather change failings

Economic projections that predict the potential impacts of climate change have grossly underestimated reality and delayed global recovery efforts by decades, according to a senior professor.

Mainstream economists “purposely and completely” ignored scientific data and instead “compiled their own numbers” to fit their market models, Steve Keen, a fellow at University College’s London Institute for Strategy, Resilience and Security, told CNBC on Friday .

Now a “state of war” is required to repair the damage, he said.

“Basically, economists have completely misrepresented and ignored science, where it contradicts their tendency that climate change is not a big deal because they think capitalism can handle anything,” Keen told Street Signs Asia.

We play with forces that go far beyond what we can actually tackle.

Steve Keen

Fellow at University College London

Keen said the effects of climate change were predicted in the 1972 publication “The Limits to Growth” – a divisive account of the devastating effects of global expansion – but economists ignored their warnings then and since, preferring to rely on market mechanisms .

“If their warnings had been taken seriously and we had done what they suggested and changed our trajectory from 1975 onwards, we could have done so gradually, using things like the carbon tax, etc.,” he said. “Because economists have delayed it by another half a century, we as a species put three to four times the pressure on the biosphere.”

Icebergs near Ilulissat, Greenland. Climate change is having profound effects in Greenland as the glaciers and the Greenland ice cap retreat.

NurPhoto | Getty Images

As a result, he said, “The only way to reverse this is effectively to mobilize a war-induced foundation to reverse the amount of carbon we put into the atmosphere in order to drastically reduce our consumption.”

Referring specifically to a report by economists at the Intergovernmental Panel on Climate Change (IPCC), which was instrumental in outlining global climate goals, including those presented in the Paris Agreement COP21, Keen said even their most serious estimates were a “trivial underestimation of the”. Damage we expect. “

That’s because they “completely and deliberately ignore the possibility of turning points,” a point at which climate change can cause irreversible changes in the environment.

“I think we should throw the economists completely out of this discussion and sit the politicians with the scientists and say that these are the possible outcomes of such a big change in the biosphere. We are playing with forces far beyond what we can . ” actually address, “he said.

Keen’s comments come as world leaders conclude their final day of meetings in the Arctic Council – an intergovernmental forum that addresses wide-ranging geopolitical issues from climate to trade.

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It’s the Media’s ‘Imply-Too’ Second. Cease Yelling and Go to Human Sources.

Perhaps even worse, Ms. Cooper remarked early on that she’d never heard of Brian Lehrer, the beloved WNYC morning host whose gently probing, public-spirited interviews embody the station’s appeal, and that she didn’t “get” why he was popular. She has since come to the view that “Brian is the soul of the station and, in many ways, the city itself,” a WNYC spokeswoman, Jennifer Houlihan Roussel, said in an email.

In fact, Ms. Cooper’s mission was to jump-start the station’s lagging digital transformation, something she had done with unusual success in San Francisco and that requires a willingness to make enemies. She has ambitious plans to hire 15 to 20 more reporters — but first she had the near-impossible assignment of bringing together a group of traditional radio journalists, used to working for days and occasionally weeks on colorful local features, with the reporters at Gothamist, the scrappy local blog that WNYC bailed out in 2018. Ms. Cooper sought to professionalize Gothamist away from its bloggy and irreverent roots, telling reporters to be less openly hostile to the New York Police Department in their reporting, two reporters said. Ms. Roussel suggested that Ms. Cooper was trying to rein in Gothamist’s habit of adding “an element of editorializing to its coverage that can be interpreted as bias.”

And Ms. Cooper started pushing the radio journalists to pick up their pace and to file stories for the web. That seemed like a reasonable request, but it led to another stumble in early February, when an 18-year veteran of the radio side, Fred Mogul, filed a story with one paragraph printed in a different font. The editor realized it was Associated Press copy; Ms. Cooper promptly fired Mr. Mogul (who declined through his union to be interviewed) for plagiarism without a review of whether he’d ever done it before.

Ms. Cooper declined to speak to me about Mr. Mogul’s termination. But one thing I learned this week about public radio is that no matter what is happening, someone is always recording it. And that was true when Ms. Cooper called a virtual meeting Feb. 5 over Zoom to inform the full newsroom of her decision to fire Mr. Mogul. According to a copy of the recording provided to me by an attendee, Ms. Cooper told the staffers, “It’s totally OK to be sad.” But then several stunned radio reporters questioned the move, explaining that they regularly incorporated A.P. copy into stories on air and had imported the practice to WNYC’s little-read website, crediting The A.P. at the bottom of the story.

“Go through every single one of our articles and fire all of us, because that is exactly what we have all done,” one host, Rebeca Ibarra, told her.

On Feb. 10, more than 60 employees — including Mr. Lehrer — signed a letter asking Ms. Cooper to reconsider and calling the firing a “troubling precedent.”

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Ranch Rider Spirits’ canned craft cocktails boomed through the pandemic

Brian and Quentin at Ranch Rider Spirits.

Source: Ranch Rider Spirits

Ranch Rider Spirits’ cocktail line is as Texan as possible.

The canned cocktails were built and bred in the beating heart of Austin, Texas and are the craft of co-founders Quentin Cantu and Brian Murphy. Ranch Rider Spirits offers four downright Texan craft cocktails with no preservatives or additives in simple 12-ounce cans.

Originally from Texas, Cantu completed a six-year stint in Washington, DC, where he worked in politics before heading out to the Lone Star State in 2016 to befriend Murphy.

“I think we were really hungry to learn new skills outside of class and outside of our previous careers,” Cantu told CNBC. Armed with the basics of business, Cantu and Murphy launched their first company – a food truck that offered healthier options to students on the sprawling UT campus.

“We went out at 6am, bought food, cooked that day, and then went to class and did it all over again with very little sleep,” said Cantu, explaining that the two started business while doing a full deal . Course load of UT’s demanding MBA program.

As the demand for meals cooked on board the food truck, affectionately known as the “Ranch Hand” increased, Cantu and Murphy expanded the business with a range of handmade cocktails.

“I think we hit a nerve,” said Cantu of the relatively quick success. “We met a lot of unknown consumer demand for something that wasn’t beer, but also wasn’t spiked seltzer.”

To keep up with demand, the two pondered how to further scale the happy accident of a potential alcohol business.

“We didn’t want to just open a bar. We wanted to make sure the product we made could be enjoyed by everyone for a longer period of time,” Cantu told CNBC, adding that a canned product gave them flexibility in pursuing e-commerce -Sales as well as doing business with health-focused grocery stores like Whole Foods.

Ranch Rider Spirits

Source: Ranch Rider Spirits

In January 2020, with the grace of Austin Angel investors, Cantu and Murphy launched their first cans in the local market. Four months later, as the coronavirus pandemic raged, forcing restaurants and bars to close, Cantu and Murphy saw soaring demand as diners brought cocktail culture home.

“Obviously people quarantined at home and spent a lot more time online during the pandemic, so we really invested in digital marketing, which we both got from our previous careers before business school,” explained Cantu.

Online alcohol sales rose a whopping 243% in the third week of March, according to data from Nielsen published by Bloomberg.

Data from IWSR and Nielsen showed that ready-to-drink retailers saw sales surge during the coronavirus pandemic, according to BevAlc Insights of alcohol e-commerce platform Drizly.

During a 23-week period amid the August 8th coronavirus pandemic, the ready-to-drink sector saw off-premise dollar sales grow 86.8% year over year, according to Nielsen.

Before the coronavirus pandemic, the sector saw 21.5% growth for a 52 week period ending February 29, according to Drizly.

“When you think about the value proposition of a canned cocktail like Ranch Rider, when you want to go to the lake or pool with friends and have a liquor-based cocktail, you don’t want to bring a glass bottle, you don’t want to bring ice, you don’t want fresh limes and Bring side dishes, “Cantu explained.

Ranch Rider Spirits ranked second among Drizly’s best-selling 2020 brands, beating ready-to-drink offerings from industry giants like Ketel One, 1800 Tequila, Jim Beam and Cutwater Spirits.

In its first year of business, Ranch Rider had sales of approximately $ 4 million, nearly quadrupling its conservative projections.

“Much of our growth has been organic because we’ve focused on slowly cultivating audiences, mostly in Texas, that appreciate the craftsmanship of our product,” said Cantu.

Austin’s craft culture

Ranch Rider Spirits

Source: Ranch Rider Spirits

The funky, upbeat heart of Texas is home to the University of Texas, the annual SXSW (South by Southwest) technology conference, multiple arts and music festivals, and has become a mecca for startups that are in some ways leaving Silicon Valley.

The city thrives on a vibrant terrace culture powered by food, drinks and live music.

“The culture of Texas, and Austin in particular, is a culture of craft,” Cantu explained. “There’s a high premium here and appreciation and respect for craftsmanship, and we never wanted to lose sight of that value as it drives our growth.”

To ensure full accuracy of the production process, Cantu and Murphy built a 20,000 square foot facility about 40 minutes outside of Austin.

“We felt that it was important to touch and feel everything that goes into our product. We didn’t want to outsource this process to someone else, and I really think a lot of people in Austin really appreciate that attention to detail . ” he added.

“Real citrus fruits, real spirits”

Canned Cocktails from Ranch Rider Spirits Co.

Courtesy Ranch Rider Spirits

Last week Ranch Rider Spirits unveiled their fourth canned cocktail called “The Buck”, a recipe from Moscow Mule made from six times distilled vodka, freshly squeezed organic ginger, freshly squeezed lime and mineral water.

“The Buck” contains 5.9% alcohol and 119 calories and follows “Ranch Water”, a cocktail based on reposado tequila with a dash of sparkling water and freshly squeezed lime juice. The legendary West Texas cocktail “The Chilton” is the place where the freshly squeezed lemon juice shines next to a pinch of sea salt and vodka.

The portfolio is rounded off by the “Tequila Paloma”, in which reposado tequila, freshly squeezed grapefruit, lime, orange and mineral water merge.

“We printed this on the label of each can, but we’re just keeping it stupid. We use real citrus, real liquor, no additives, no preservatives, no sugar at all,” explained Cantu. “It tastes fresh because it’s not artificial and it’s not made in a laboratory,” he added.